DBAdmin/inbox/seo.txt

poniżej są moje notatki chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj,  na koniec wynik przedstaw mi w język polskim:

web developers or software Engineers the easiest way to make money with AI right now is to create a simple content business using generative AI to create content and that is YouTube blog posts and ads and then we find a target market we do Outreach we build a simple website and we go from there so the key really is just getting started this is all about the mindset you need for your blogging business so Adam and I are going to walk through a lot of stuff from inevitable pitfalls impostor syndrome what we call the devil on your shoulder and much much more so Adam let\u0026#39;s get into this very very in-depth mindset video yeah this is our biggest mindset video and it\u0026#39;s a broader overview of kind of all the different things and how to start framing your mind and getting yourself ready to start this online business so like Colin said recovering impostor syndrome the inevitable pitfalls of running an online business and a Blog the devil on your shoulder which we\u0026#39;ll cover and then a couple new ones like the world of vol ility so the volatile online world that we live in where we\u0026#39;re basting uh our decisions on the world of algorithms and then being in the spotlight so let\u0026#39;s get into the 
 
poniżej są moje notatki chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj,  na koniec wynik przedstaw mi w język polskim:

first one here which is dealing with impostor syndrome so when we talk about impostor syndrome what does that mean to you Colin you know impost SYM is you you never feel like you\u0026#39;re enough no matter what you\u0026#39;ve achieved in your life what you\u0026#39;ve gone through what you\u0026#39;ve overcame what you\u0026#39;ve struggled with you just never feel like you\u0026#39;re actually quite good enough to a teach people or B put yourself out there and in the world of blogging and personal branding and building these personal brand-based blogs like we teach this is a huge thing we see people struggle with yeah I think that you know I\u0026#39;ve had this a lot of times in my life and we\u0026#39;ll cover some of that but when you look out at the online world you see these people with big YouTube channels successful blogs media companies and then you say why me and you it\u0026#39;s a comparison kind of thing you think you\u0026#39;re an imposter you think you\u0026#39;re potentially not good enough compared to other people so you feel like an imposter you feel anxious you feel anxiety you feel like like you\u0026#39;re kind of hiding a secret like everyone someone\u0026#39;s going to find you out that you\u0026#39;re not who you say you are so it\u0026#39;s really a unique thing that all of us deal with and fake it till you make it is a is a strategy here that we can talk about so Adam I want you to walk through here on the next point just you know how have you actually dealt with this like you know hit the next slide there and you\u0026#39;ll see that you give us some examples of how you\u0026#39;ve dealt with it in your career and then in our businesses how how have you been able to overcome it as we\u0026#39;ve grown over the years and just give some people some examples to show that look you know we try to make videos for the program like pretty unpolished because a lot of you probably have seen Adam and the brands like oh my God Adam these videos and it\u0026#39;s like it\u0026#39;s not quite what you think when you get behind the scenes and we want to help sh like kind of make it more uh accessible to everybody watching to show that we all go through the same problems that you\u0026#39;re thinking your head too yeah exactly so when I\u0026#39;ve dealt with impostor syndrome I\u0026#39;ve dealt with it countless number of times but the first example is like in my career so my very first real job I dealt with it where I was an SEO specialist when I was like 20 or 20 yeah 26 after I got out of that dreaded and wonderful pizza place job and I got my first real job I was an SEO specialist I knew nothing about SEO I\u0026#39;d add a few words to an article but I remember just sitting there at my desk like is this I was like am I really do I have this job is this a real thing but the biggest time I I did it in my career was when I kind of took a leap of faith and I moved to Austin Texas for the tech job because then I was in this whole new world I\u0026#39;m I came from a small town in Michigan to Texas at a big tech company and they were talking about things I had never heard of mqls sql\u0026#39;s SAS Mr ARR so Chinese LTV to CAC division mathematics percentages ratios they were just speaking French basically to me in these meetings and I was expected to understand this stuff and I remember just sitting there like looking around and being like I better not speak because I\u0026#39;m gonna say something stupid like I\u0026#39;m an impostor I shouldn\u0026#39;t be here these people are way smarter than me and really it was it\u0026#39;s that discomfort that period of time where you\u0026#39;re challenging yourself and you don\u0026#39;t know stuff that is the biggest growth area of all because it\u0026#39;s not that complicated I figured out what all that stuff meant over the course of a few weeks I just kept faking it till I make it I stood there and smiled and you do it in your career and it\u0026#39;s really important that when you go after like that new job or that new opportunity that you are a little bit uncomfortable because that\u0026#39;s kind of how jobs work you get uncomfortable you learn new stuff then it becomes easy then you get bored then you look for the promotion so that was kind of one in my career where I just felt like I wasn\u0026#39;t smart enough and then with blogging like when I first started my blog I looked up to people and I thought I\u0026#39;d never reach that level that other people got I remember seeing one guy was making like $20,000 a month I was an affiliate manager and this one affiliate also was making like $30,000 a month and I was like oh my God this guy\u0026#39;s just Rich balling out like how could that ever be possible yeah I\u0026#39;m like dude that\u0026#39;s just not gonna happen and you know when I first started my blog it was the reason I found success was because I you know I kind of just didn\u0026#39;t worry about that that as much I was just really focused on content links proving myself making it all right you know doing the actions and not really focused on it so really blogging for me was actually one of the easier ones because again with blogging you don\u0026#39;t have to get on video you don\u0026#39;t have to talk to anybody on the phone you can do everything over email if you\u0026#39;re asking for different things like we\u0026#39;ll cover in guest posting and Link building and collaborations and writing content it\u0026#39;s only through email you are putting yourself out there you know you might be putting this information on your LinkedIn page or or sharing blog post sharing your unique take with the world but it\u0026#39;s really not that bad YouTube was a little bit more challenging for me than even blogging because if you look at some of these videos in this very course some of the early ones and the overviews Legacy ones the Legacy ones the initial ones from 2021 that was like my first time shooting videos ever ever and ever so it was like the the crash course on shooting 10 hours of stuff and I talk slower I didn\u0026#39;t look at the camera I did a bunch of weird stuff I was just a little bit slower and now like with two almost two full years of practice I feel way more comfortable it\u0026#39;s actually easy but that was actually harder cuz like then I\u0026#39;m like ooh people can see me now this kind of sucks like I I had a business before where I could just hide behind the camera and and not worry about that but it was uncomfortable for a little bit but then again you deal with it you overcome it and you know you face these different things but the challenge is part of the journey so you have to push yourself a little bit further and you can always push yourself further than what you think is possible yep so let\u0026#39;s go to the next Point here and the reason why all that we wanted I want to ad explain that first because at the end of the day this is the business it\u0026#39;s not you you have to become detached so just to give everyone here some context of like how we run the the BGE business and everything it\u0026#39;s like Adam is basically a character in this larger operation we have so we\u0026#39;re not Adam is not like this everything is so personal and it has to be perfect and everything I say is like exactly as it needs to be said from the bottom of my heart it\u0026#39;s like no it\u0026#39;s quite the opposite when you treat these assets YouTube channels blogs in this case as a business you have to become detached of all the outcomes all the Judgment all the criticism you have to focus on what is the end result you want and be willing to fight through these hurdles of impostor syndrome and struggling and not having a lot of confidence to get to where you want to get because if you look now if you look at the videos we can do these videos like we\u0026#39;re doing now this video is being shot in real time with maybe probably no cuts and no edits just trim the end of the beginning and that\u0026#39;s how we do these now that was not the case when we first started these videos it was the exact opposite but we Adam was detached I was detached we just had to get the end result for everyone watching the video the business the team Etc so that\u0026#39;s something we that people don\u0026#39;t talk about enough they\u0026#39;re like oh make the best blog post you possibly can have pour your heart into it that get it live get it going be be detached from what people are saying just get get the Reps in get the practice and get that confidence up yeah it\u0026#39;s interesting like when you create a personal brand you become kind of attached to that website that YouTube that asset but attachment according to Buddhist philosophy is actually the source of suffering because then with when that thing either goes down or up or someone comments negatively it\u0026#39;s an attack on you now you know when you when you see these things you don\u0026#39;t have to do that like it\u0026#39;s it\u0026#39;s actually not me it\u0026#39;s just a person on the internet if I go to the airport no one knows who the I am and it doesn\u0026#39;t really matter so I never meet any of these people in real life it\u0026#39;s really about the outcome which is making money not about what people you know think of me so it\u0026#39;s a business and it\u0026#39;s becoming detached and the next point is very important so it\u0026#39;s safe behind the computer just as Adam said neither of us have ever been noticed in public Adam has never been noticed at the airport it\u0026#39;s all good you think oh I don\u0026#39;t want to put my name out there I\u0026#39;m afraid of this I\u0026#39;m afraid of whatever trust me unless you get ridiculously famous you\u0026#39;ll be fine like there there\u0026#39;s no worry it\u0026#39;s nothing all the haters on the internet all the people out there all the people saying oh you\u0026#39;re content\u0026#39;s not good or I don\u0026#39;t think your information\u0026#39;s right or whatever it\u0026#39;s all Bs don\u0026#39;t worry about it you\u0026#39;re SA and it\u0026#39;s safe behind the computer which also means it\u0026#39;s comfortable behind the computer which means you can stay behind the computer way too long and focus on things that don\u0026#39;t really matter so instead of building a real business getting your name out there doing some things that are uncomfortable to grow it you might stay behind like I did and you know perfect your logo all of these other things that I\u0026#39;ll cover like do things that aren\u0026#39;t really moving the needle yep so let\u0026#39;s go into the next here let\u0026#39;s talk a little bit of a story so um judgment and Perfection So Adam what is your story with the the back in the day the way of going back what probably six plus years ago uh what\u0026#39;s your Drop Shipping story yeah so this is my it\u0026#39;s safe behind the computer story so I uh wanted to make money online I learned about passive income in 2008 I had listened to like the smart passive income podcast and I knew what the stuff was and I read the 4-Hour Work week when it came out in 2007 and I remember saying oh man this is great internet business passive income cool so I learned about it and then I was like okay Drop Shipping is a thing that you can do right I had a little bit of experience with e-commerce uh and I thought I could do it so what did I do I created a website I created the logos for the website I added the products in I created the Shopify store I added all the links in I hooked up inventory source to the catalog to get all the products synced I formed an LLC I created a business name I probably spent two days coming up the business name it was really cool it was called Rebel Peak and it was camping and tailgating gear you know truck tents interesting gear and party Essentials it was kind of the cross between camping and tailgating and it was like a brand to me and then I perfected the logo I got it designed I formed the LLC I filed the paperwork I did all these things I bought a printer and then what did I do well I stayed behind the computer too much I did the things that didn\u0026#39;t matter I didn\u0026#39;t know how to actually do SEO at that time in my life I didn\u0026#39;t know how to do link building I didn\u0026#39;t know how to do marketing I realized oh actually to do this business I have to compete with like Google uh product ads like Walmart and Target and stuff and I was like oh my God this is going to be really expensive to run a dropshipping business because not only do I have to know SEO and get traffic to my website I then have to fulfill on these orders even if it\u0026#39;s Drop Shipping I have to deal with customer complaints and all these things and I realized I was way in over my head I probably spent a month in the planning stage a couple weeks in the actual implementation before realizing why did I spend all this time why did I even do the LLC so so you basically spend all of your time doing only the stuff that did matter and none of the stuff that moved the needle yeah it looked good it was a nice fancy looking website and then I shared it on Facebook and showed my friends and family CU I was really proud of it and then I quit so that was that little dopamine hit of uh oh I I got I got the result I got the thing but you didn\u0026#39;t actually move line when I hadn\u0026#39;t even crossed the starting line yeah ultimately so that\u0026#39;s why when I started my blog this time around I didn\u0026#39;t tell anybody about it I didn\u0026#39;t you know perfect everything it looked like we had like the archive.org and you can look at it on there and it\u0026#39;s just like I made a logo for free we we\u0026#39;ve talked about it I made a logo for free and it just didn\u0026#39;t look good but that\u0026#39;s the thing about the blog you can always update it so avoiding perfectionism is easy because unlike a YouTube video that kind of sometimes has to be really good because you can\u0026#39;t go back and edit it a Blog blog posts homepages about Pages everything on your blog can be updated so there\u0026#39;s no reason to spend all this time on it we want to actually grow a business so that\u0026#39;s why I didn\u0026#39;t even start an LLC until like nine months into making money I did it a little late but it was better than doing yeah so let\u0026#39;s go to the next Point here so how do you get over this once for all like well know it\u0026#39;s becoming a clean state is important here but what do you mean by this so what I mean is really when you think about judgment when you think about perfectionism impostor syndrome when you think about not being good enough being an impostor feeling like you\u0026#39;re a fish out of water you have to just get over it and one way to do that is what I call becoming a clean slate which is like not carrying this baggage of your past and your beliefs in yourself and who you think you are and all of these past experien because this is what happens if I failed at that Drop Shipping business and I worked at a pizza place and I viewed that as my past and I viewed my future through that lens then I would have think I\u0026#39;m just going to keep doing that I\u0026#39;m gonna fail again if I try I\u0026#39;m gonna hold on to my past I\u0026#39;m gonna have bad habits I\u0026#39;m gonna have all these things that I held on to so to become a clean slate is basically just to try to become a clean version of yourself that isn\u0026#39;t thinking about the past that\u0026#39;s not worried about how things used to be because you\u0026#39;re becoming a new person in my motivation video in this module this phase a new video I cover this in depth but it\u0026#39;s really just about becoming the person that you want to be and a lot of that is just not carrying all this baggage and thinking that you\u0026#39;re somebody that\u0026#39;s not good enough it\u0026#39;s a self-limiting belief and it\u0026#39;s really that action taking action in the face of it that helps you get over it yep and wrap up this point here let\u0026#39;s go to the last one so it\u0026#39;s it\u0026#39;s not that scary you can do a lot of this over email like Adam said before you can hide behind the computer to an extent it\u0026#39;s safe behind the computer to an extent but don\u0026#39;t let that hold you back from the long run just know that it\u0026#39;s really not that scary it\u0026#39;s everything like I always say that people are on you island or they\u0026#39;re on I Island they are only thinking about themselves 24/7 365 nobody gives a what you\u0026#39;re doing and it\u0026#39;s good to understand that internalize that because when Adam first started making the videos for the channel he was really nervous about like what\u0026#39;s going out and then once you realize that oh only like 400 people watch that video in the beginning oh who gives a like it doesn\u0026#39;t matter and you get the Reps in early and you build that confidence early so that you get over that fear and you understand it\u0026#39;s truly not scary you\u0026#39;re not going to die it\u0026#39;s going to be okay so when things do get bigger and better you have an insane level of conf confidence and the Imposter syndrome is a thing of the past exactly you just slowly build this content and then you become who you didn\u0026#39;t think you could become is ultimately what ends up happening y 







poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
so let\u0026#39;s get into the next Point here which is uh one of my favorite ones is the inevitable pitfalls of blogging so the pitfalls of any online business urgency quitting is very easy so uh what do you what do you mean by this Adam what does how does this fit in here yeah so with any online business if we\u0026#39;re detached from the outcome and we\u0026#39;re not a we\u0026#39;re not tied to it and it\u0026#39;s just something that we call a hobby or we say that it\u0026#39;s just something that we\u0026#39;re working on on the side there is no urgency there is no my skin is not in the game there is nothing that I\u0026#39;m working for and I can quit at any time just like the Drop Shipping thing I had no I could quit instantly and nothing would be affected by that really yep that\u0026#39;s kind of the truth of any online business like if you start a restaurant and you open it up and you have inventory and employees and overhead and rent and you fail I\u0026#39;ve seen Kitchen Nightmares entire families can be destroyed in that in that thing you have to succeed your retirement\u0026#39;s on the line when you throw $3 a month at a web hosting who gives a like you can quit at any time that\u0026#39;s why we want people to invest in themselves and invest in their business and actually turn this into a real thing so because the next point is important and you go to the next point the hobby defense mechanism if you treat it as a hobby and not as a business it\u0026#39;s so easy to quit because you\u0026#39;re like oh it\u0026#39;s just you know I\u0026#39;m passionate about camping I\u0026#39;m gonna write about camping and make videos about camping and no no no you have to come in it from minute one second one this is a blogging based business when you have that mindset going in the likelihood of you quitting drops drastically yep that\u0026#39;s one reason we talk about it with a personal brand to because you\u0026#39;re tying it a little bit more to your identity it\u0026#39;s not some tiny Niche site that you can easily quit and when people say oh it is just a hobby like well it would be a real business if they could turn it into it but they say it\u0026#39;s a hobby to kind of defend themselves because when you use your own name you cannot return when you put your own name on the Internet whether it\u0026#39;s on the blog in this case Channel social media anywhere out there in the public it\u0026#39;s no turning back you could create some eggshell Twitter account some Anonymous blog and be out there and you could just never tell anyone you started grow it do have nothing grow hundreds of posts do it all wrong post everything you like and if it doesn\u0026#39;t work just give up and no one has to know you don\u0026#39;t look like a failure it\u0026#39;s your private little failure in the corner but when you have your name out there you\u0026#39;re putting yourself front and center which means you\u0026#39;re going to treat it drastically different and the truth is when you have your name on it too it\u0026#39;s like you can PIV it you can adapt you can do all these things that we teach and it\u0026#39;s it\u0026#39;s like why would I ever delete the website with my own name on it I\u0026#39;m just talking about whatever I want to talk about so you let\u0026#39;s I want to touch on this one because like the point of no return where it\u0026#39;s like we\u0026#39;ve been able to Parlay a a single brand named adam.com into not just a Blog that\u0026#39;s still around many years later into a full-on education company which is turning into its own property assets with its own team and employees and its own growth that all stem because of a personal brand so don\u0026#39;t think because you have a personal brand you can never grow Beyond it we\u0026#39;re doing quite the opposite and it\u0026#39;s because Adam in the very very beginning had no room to quit and then we realized oh wait when Adam I made this first version of like why did that actually make a difference like why did the name matter oh because he couldn\u0026#39;t quit and we could pivot we could talk about this program we can talk about YouTube we can talk about all kinds of stuff and not feel stuck in this one Narrow Path next we\u0026#39;re going to talk about failing forward and everything is a lesson so failing forward is a concept from a really good book by John C Maxwell and it\u0026#39;s been around for a long long time but it\u0026#39;s it\u0026#39;s such a simple Concepts that it\u0026#39;s almost obviously every the concept of failing forward is that every failure is not a failure it\u0026#39;s just another stepping stone on the way to success but when you call it failing forward you\u0026#39;re always making forward progress even if you hit massive massive roadblocks everything goes to site traffic goes to zero everything breaks it\u0026#39;s just a lesson going forward and I\u0026#39;d love for everyone to look in the community look at Chris and talk to Chris stagen about his story of multiple Google updates crushing his site and he always learns and comes back even stronger for three four times in a row crushing it so that\u0026#39;s an example of like in our community of someone I know well who\u0026#39;s failed forward just because he adopted the mindset of like wait I\u0026#39;m not going to just quit because something difficult happens in blogging like none of us are invaluable from this we get hit with updates our students do our coaches you can\u0026#39;t avoid it but how you react is all that matters are you gonna get kicked down and not get back up or are you gonna get the up yeah one of these kind of an interesting thing I saw I was at Disney World the other day a couple weeks ago and Walt Disney failed forward pretty hard I I watched his story it was like a 15minute story on him and you realize that this dude didn\u0026#39;t find success until later in life and he did animate for years and years like early animations in 20s or 30 I don\u0026#39;t remember but his entire company\u0026#39;s failed and he had nothing and then he had to start over multiple times but because he actually learned the process of what to do he was that much ready to create the next business so it\u0026#39;s the same thing we have skin in the game we think everything is a lesson so the content you create the links that you build no links are lost by the way when we do that stuff like that all has value the content that you write everything that you learn along the way with SEO with blogging with interactive this community the stuff that we teach will benefit you in some way in the Future No Matter What yep so let\u0026#39;s go to the next Point here and let\u0026#39;s talk about sharpening the AXS focusing on inputs not outputs so a key thing here is only focus on things you can control especially in a blogging based business the outputs and the results do not come till later so be for you\u0026#39;re Fair warned right now you\u0026#39;re not going to get results tomorrow you\u0026#39;re not going to get results in the next day you all you have to do is focus on the inputs you do the content the links the strategy the research everything we talk about you have to focus those inputs inputs for a long period of time until you create a feedback loop but you have to sharpen that AC and actually work on  until you start judging yourself or the outputs just you need more time to get them actually to come in yeah it can be really distracting too to to focus on all these outputs there\u0026#39;s Google analytics there\u0026#39;s looking at affiliate dashboards there\u0026#39;s all these things that show you how well you\u0026#39;re doing in the online world and we could spend hours just looking at that without writing any content building any links or making any money so we have to make sure that we know that you know we\u0026#39;re in this for the Long Haul we\u0026#39;re building a real brand here we want to build something that\u0026#39;ll St the test of time it\u0026#39;s not going to happen overnight so the more that I focus on the work and less on the how am I analyzing the work the better and we don\u0026#39;t even if we go back in that for a second we don\u0026#39;t even focus on the you know the little mini outputs like we don\u0026#39;t even try to like oh how do we get an extra 10 clicks and how do we optimize that we don\u0026#39;t even do that now we still like now how do we just get like more traffic like just a lot like a 100,000 more visitors or how do we make $50,000 more a month not like oh let\u0026#39;s get like a 5% lift like even like ah why even bother so like at a smaller scale that\u0026#39;s even more important but as you grow don\u0026#39;t think you need to worry about all these tracking of the metrics and the outputs like honestly if you just focus on the most important inputs it will be the most fruitful thing you ever do exactly exactly which comes to the next point on that is don\u0026#39;t pick up the pennies don\u0026#39;t look at you know you might see a penny on the ground you say oh pick it up it\u0026#39;s good luck if it\u0026#39;s heads and you\u0026#39;re doomed if it\u0026#39;s Tails or whatever the story is we $1 bills we don\u0026#39;t want to pick up the pennies we want to pick up the $100 bills maybe the thousand bills too would be nice if those are a thing I don\u0026#39;t haven\u0026#39;t seen any but if we don\u0026#39;t pick up the pennies and what we mean by that is we can get distracted by saying okay I have 50 visitors a month to my blog 100 visitors a month to my blog I\u0026#39;m going to join AdSense I\u0026#39;m going to join an ad Network and I\u0026#39;m G to put all this time into adding banner ads to my site I\u0026#39;m going to try to join all these affiliate programs right away before I have traffic that\u0026#39;s like monetizing too early so yep can you do it yes will you Ed at doing it no you\u0026#39;re just kind of wasting time that could be better spent on the inputs getting to the point where we\u0026#39;re ready to do that stuff yep so the next point is the silver lining of this entire thing is that you\u0026#39;re building a digital asset and it\u0026#39;s investment it\u0026#39;s nothing is lost nothing is a waste nothing is gone to the wind that\u0026#39;s the beautiful thing about building a personal brand blog is everything can be manipulated updated changed improved and everything is still a living breathing asset which makes it a awesome because you can just look back at your journey improve it as you go along and every page you publish is an asset yeah it\u0026#39;s almost like you\u0026#39;re investing in your future in in a game you\u0026#39;re like your the pieces of content you have are assets like we have certain articles on the blog that have made you know multiple thousands of dollars a month up to over 10,000 or $20,000 a month for years now from one single article so those are investments that we made written back in like 2019 2020 that are still paying dividends and also the links that you get are never lost too you\u0026#39;re building up domain Authority that we\u0026#39;ll cover and like you know you\u0026#39;re building this digital asset so everything has value that you\u0026#39;re creating and last couple points here is the the free solo is you know and not looking at the mountains so this is what I I want you to to tell the story so so take this one away here for a little bit and T on this we were talking about this like there\u0026#39;s the movie free solo with uh what\u0026#39;s Alex H Alex honold I thought it was Chris for second Alex honold so if you watch the movie it gives me a lot of anxiety because you watch a guy scale uh the side of yuse I can\u0026#39;t remember the name of the cliff if you remember but he\u0026#39;s cap yeah ALC Capitan and he\u0026#39;s doing it with no ropes nothing else just his bare hands and if he slips he basically dies but what he does is he has you know he\u0026#39;s not scared of anything this guy I think there\u0026#39;s something actually missing in his brain but otherwise if he looks at this mountain and he looks down and if you look down and you look up and you look at what you\u0026#39;re faced up against it seems overwhelming you know when you look at creating an online business and you think about the next six months of what I have to do or the next year of what I have to do I\u0026#39;m guilty of this too because sometimes we future trip and we think about all the things that we have to do and the things we have to take care of this day the next day the ma month week month year if you start looking at all that stuff it distracts you it it really kind of demotivates you because you you see all this stuff when you when you actually look at what it actually is and the time that you spend on it each individual day nothing is that bad one grab that Alex honold can do is not difficult but if you look at the thousands of in intricate details and moves that he has to make if he thought about that before he climbed he would be doomed to fail and fall so don\u0026#39;t look at the mountain just look at the individual steps in front of you what do you have to do today maybe it\u0026#39;s write a couple hundred words maybe it\u0026#39;s send five Outreach messages it\u0026#39;s nothing that\u0026#39;s going to you know overwhelm you it\u0026#39;s overwhelming though when you look at like oh two years I got to do like this huge thing I got to write 200 articles I got to write a 100 articles look at this guy look at how much he\u0026#39;s producing so really don\u0026#39;t look at the mountain just focus on you know one day at a time yep and the last Point here is remember run your own race there is not a competition of this the only competition is with yourself and not giving up and that is something we always try to stress to everyone here in the community is that it\u0026#39;s not about oh I want to beat this person at 10K a month or beat this person to 50,000 visitors a month that doesn\u0026#39;t matter you\u0026#39;re always running your own race depending on what you want what your goals are and you have to go day by day bit by bit looking up one little rung up the ladder one climb up the the mountain without looking at the whole thing from all the way to the top to the bottom because it\u0026#39;s not about what other people doing it\u0026#39;s about what you\u0026#39;re doing each and every day yeah only compare yourself to who you were in the past don\u0026#39;t compare yourself to other people go your own speed figure out you know we cover a lot of things about creating content and how to do all of these in the processing systems but you\u0026#39;re going to create your own processing systems running at the speed that you\u0026#39;re comfortable with yep so now let\u0026#39;s 






poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
get to one of my favorite ones which is the devil on your shoulder so if we get to the first part here the bad of this is there\u0026#39;s the procrastination you\u0026#39;ve got the fear the anxiety the self-pity the comparison the beating yourself up the list goes on and on and on this is the bad part of the devil on your shoulder the good about the same devil on your shoulder is it gives you an urgency a driver a motivator a Northstar running around race and just enough to give you that little bit of a kick that little bit of a push that you need but you have to always be balancing these out because when you have that that devil talking on your shoulder the other one over here you\u0026#39;re always going to be wondering did I do that good enough am I procrastinating am I am I letting this decision that I have to get this blog post published I have to get this website minimum avable website live I have to get these affiliate programs live get these links going whatever the thing is are you GNA let procrastination fear judgment anxiety or pity get in the way or you let those things be drivers like I got to get this done that\u0026#39;s my goal I gotta Sprint to the end I gotta get this is going to give me the juice I need to keep going yeah the biggest one here the biggest word I see on this entire page is fear because the devil on your shoulder thrives on fear and the main one that I think it\u0026#39;s like you\u0026#39;re not good enough to make this work so why even do it that\u0026#39;s what I had for a long time and it\u0026#39;s like that\u0026#39;s the one that will stop you dead in your tracks it\u0026#39;s you know it\u0026#39;s a Tuesday night at six o\u0026#39;clock you don\u0026#39;t feel like doing something the guy\u0026#39;s like it\u0026#39;s not going to work out anyways why don\u0026#39;t you just watch TV why don\u0026#39;t you do something else and that\u0026#39;s the one that\u0026#39;ll constantly stop you so it\u0026#39;s a it comes from a place of fear it does not exist in reality but it can really stop you dead in your tracks and this is really the card of it it\u0026#39;s self-limiting beliefs so those things thoughts the devil on your shoulder is actually you in your own head it\u0026#39;s your it\u0026#39;s your inner mind telling yourself that you\u0026#39;re not good enough and it\u0026#39;s not real it is not real it is based on your past experience it is based on your current life situation the point that you are right now how far you\u0026#39;ve made it how you\u0026#39;re comparing yourself and it just doesn\u0026#39;t exist so self-limiting beliefs can really hold you back and so many people have them you know that\u0026#39;s why people settle people live me Medi mediocre things they settle for jobs that they kind of are okay with they settle for relation ships they\u0026#39;re okay with because they don\u0026#39;t think they\u0026#39;re good enough to do better and you just have to keep challenging yourself to rethink this rethink this and realize this is a real thing and when you get this feeling and you have that thought notice it recognize it and then move on from it so I\u0026#39;ll tell you this one here so you have to understand that like what is your why telling our stories with the world so when you have a why and like this kind of goes like why we have like a different take on about pages and story pages and things like that because you have to understand like why are you doing this in the first place because that definitely shoulder with procrastination and fear and anxiety and all this stuff the only way to really get over it is knowing why are you doing this in the first place like why the  are you even starting a blog answer that question and answer it honestly there\u0026#39;s no judgment there but you have to be really real with it like is it to just make more money that could be totally valid is it to have more time freedom is it to have you know uh more in like more time over your schedule is it to spend time with your kids is it to you know travel to certain places like what is it because everyone\u0026#39;s got their own thing and like you know me and Adam have different things that are like you know why we do what we do there\u0026#39;s always everyone\u0026#39;s going to be slightly different and some significantly different but you can\u0026#39;t ever lose sight of that because if you do you\u0026#39;re kind of just GNA be blowing in the wind like you\u0026#39;re just like what are we doing here yeah the truth is too the hard part is like what\u0026#39;s your why is you know the purpose behind why you\u0026#39;re creating this website like for me it was mainly time Freedom it wasn\u0026#39;t even the money I wanted to make like a few you know enough money where I could just not work anymore because I was sick of driving to the office having a 9 to5 having a boss all of that stuff so mine was time freedom but you have to think about it that way once you know your why and you know your purpose it focuses you a little bit to work better to you know think of the future and what your life can be without it and it pushes you forward yep and that\u0026#39;s really important I think it\u0026#39;s like this key because I think people as you\u0026#39;re going through this you\u0026#39;ll be you\u0026#39;ll be watching this video like probably comparing yourself to us or some of the coaches or other people you\u0026#39;ve seen in the group but I warn you of that and just make sure you do what you want because even to this day like Adam and I still differ on this little bit like where\u0026#39;re Adam goal and still really focus on time Freedom where I am the opposite I\u0026#39;m like well I don\u0026#39;t need time I just want all the money like my focus is more financially growing and building out the team and building the company where Adam\u0026#39;s like well I still love the time Freedom so it\u0026#39;s oh how do we blend those together cohesively and everyone here in the group\u0026#39;s gonna have different ones so just be careful not to just be grouping oh 10 grand a month is my why because of this get super clear on why you want it in the first place exactly exactly so ultimately it doesn\u0026#39;t matter where you are right now because we\u0026#39;re all at different starting lines every has a different timeline for their life so again if we compare ourselves to somebody else maybe they started 10 years ago right if we\u0026#39;re starting right now then we don\u0026#39;t have to worry about comparing ourselves to someone who started 10 years ago we all have different starting lines and our lives all have different timelines and it doesn\u0026#39;t matter where you are it just matters that you\u0026#39;re moving in the right do Direction building momentum for yourself yep so I\u0026#39;ll read this one here and just this is the interesting thing that\u0026#39;s it\u0026#39;s interesting when we did the first first one of this program it was true and it\u0026#39;s even more true so the new generation of content creators it\u0026#39;s far from being too late like as we grow on YouTube and the blog grows and the business grows and the platforms grow and all this stuff it\u0026#39;s like you think it gets saturated it\u0026#39;s actually the opposite like as more people create content the appetite for people wanting to learn from other people gets bigger and bigger and bigger and we\u0026#39;ve seen it happen like huh like these channels have kind of become effortless to grow and people still want to hear and learn and and and buy products from people and and read their posts and consume their videos and read their emails and this is kind of this this personal brand the brand of you this this Solo solo kind of Creator uh economy and world is only getting bigger yeah it\u0026#39;s interesting and we see people saying it\u0026#39;s too saturated it\u0026#39;s all too saturated and again that\u0026#39;s like the devil on your shoulder saying why even do it give up give up be resigned be cynical don\u0026#39;t go for it it\u0026#39;s too late and people said it was too late 10 years ago SEO is dead it\u0026#39;s too late it was 2015 it\u0026#39;s 2016 it\u0026#39;s like you know SEO it\u0026#39;s it\u0026#39;s outdated and now with you know things like chat GPT and AI it\u0026#39;s this binary thinking of the world that we have to stop thinking this way we have to think either everything is dead and everything is oversaturated and there\u0026#39;s no opportunity or there\u0026#39;s opportunity and abundance and everything and the truth always lies somewhere in the middle in understanding the Nuance so the entire purpose of this coaching program is to give you the Nuance of every single detail of what all of this and all how all of this works but we know after going through it that it is far from too late like there\u0026#39;s plenty of opportunities out there it\u0026#39;s not this scarcity mindset it\u0026#39;s really an abundance mindset that you have to have so progress versus Perfection and anxiety and dishonesty with others so Adam I\u0026#39;ll let you take this one so what do you mean by this yeah so I think what I mean here is we we all can be perfectionists and when we\u0026#39;re creating content there\u0026#39;s a lot of anxiety out there about what we\u0026#39;re creating what we\u0026#39;re putting out in the world and sometimes people are dishonest you know they Le from a place of not being your authentic self giving that perfect image of yourself to to polish it off and and send to people on your about page or you know being a little bit dishonest when you\u0026#39;re sending emails not being who you truly are but really being who you truly are being your most vulnerable self sharing yourself with the world which is kind of that what\u0026#39;s your why telling our stories with the world we\u0026#39;re actually you know this is a good opportunity to write content not just you know we\u0026#39;re going to monetize this thing we\u0026#39;re going to make affiliate Revenue ad Revenue give you all the keywords to write and all of that but also this is an opportunity to have a platform to have your voice be heard and share it with the world and to be your authentic self so don\u0026#39;t be fake don\u0026#39;t be dishonest don\u0026#39;t pretend you\u0026#39;re an expert if you\u0026#39;re not people like to learn from beginners people going through the process of stuff you don\u0026#39;t have to be an expert in every single Niche or anything to like teach people as long as you\u0026#39;re one step ahead of others you are teaching you are learning and it\u0026#39;s a lot more interesting to learn from somebody who\u0026#39;s going through the process like I was when I was learning how to start my blog and teaching it than it is from someone from this high and mighty place of authority and that\u0026#39;s what really helps us too like that actually was like the most relatable part about the story in the beginning in the early days when we first launched BGE was like oh like people wanted to learn from Adam because he was new to the game and he had success quickly and he was in the more of The Cutting Edge of quote unquote Cutting Edge of like SEO and blogging Etc because it wasn\u0026#39;t just the old news of the past it wasn\u0026#39;t just oh of course he knows what he\u0026#39;s doing he\u0026#39;s been doing it for 15 years the relatability is like oh no we\u0026#39;re in the trenches today right now in this exact moment and that\u0026#39;s what people relate with your story so you have to just be making progress but it that\u0026#39;s kind of the alert in a lot of ways for building a personal brand is like oh relatability people can relate to you where you are right now yeah and like we\u0026#39;re not perfect you know we make these videos we try to teach and we do the best we can but even in blog like we\u0026#39;re we have the best blogging community and blog coaching program blog growth engine in the world by far there\u0026#39;s no other product near it we know this but I know that I\u0026#39;m not perfect I know that my blog\u0026#39;s not perfect there\u0026#39;s plenty of mistakes I\u0026#39;ve made in the last even year and things that we\u0026#39;re adjusting and shifting and topical Authority and maybe we wrote too many articles in this area versus that area and we lost traffic but we still kept Revenue because we were ranking for so long and we\u0026#39;re just trying to be real we\u0026#39;re trying to give you the best possible advice there\u0026#39;s even students now outranking my site for keywords for plenty of people we\u0026#39;re doing it better than us and we\u0026#39;re learning from them and because we\u0026#39;re all in the community we\u0026#39;re tell this is like the progress part like we\u0026#39;re we\u0026#39;re just being all open a giant community and part of the thing is like when you have your site and you\u0026#39;re building your blog you want to do the same just model what don\u0026#39;t copy model what we\u0026#39;ve done in terms of like being out there willing to Le from mistakes put yourself out there etc etc like that\u0026#39;s really really part of making progress how you make it a sustainable business and what I what I really enjoyed today actually I was shooting a YouTube video about keyword research and I came across some Fitness keywords and I found uh our students in there outranking Forbes that was a cool moment so Rob from fses sches he was in I was like doing an example going through stuff and just stumbled across and I stumbled across him ranking for this exercise and workout term outranking Forbes and stuff and I was like oh so I gave him a shout out so it\u0026#39;s like we\u0026#39;re all in this together there\u0026#39;s no like you know there\u0026#39;s we\u0026#39;ve talked about it there\u0026#39;s a million different ways to do this we want to give you point a to to point B as quickly as possible where you\u0026#39;re monetizing it but we\u0026#39;re all in this together so we want to all be making progress yep and last couple points here is the false doping hits you get so the pride go Adam what do you what do you mean by this on a full doping hit how does how do you want yeah there\u0026#39;s a lot of there\u0026#39;s a lot of things that that don\u0026#39;t really that aren\u0026#39;t meaningful but can give you these dopamine hits so for example one I said earlier sharing your website with your family it gives you like oh you\u0026#39;ve accomplished something you have a website you\u0026#39;re very fancy now or getting you know um people that have like a viral video or something they\u0026#39;re like oh I want viral on a Tik Tok video but did you make any money from that do you have a sustainable business from it or Instagram followers is another thing that hits our pride and our gives us a big ego uh personal branding if we\u0026#39;re creating this brand and we think that it\u0026#39;s cool and we get some views and attention well you can\u0026#39;t let that ego get to you either and these are like false dopamine hits things that people look for scrolling through social media seeing people like your content seeing views and looking at all that analytics on your blog post and seeing people reading your stuff things that make you feel important but don\u0026#39;t actually move the business forward that\u0026#39;s things that can hold you back as well yep and to wrap it up everything is okay an online business exists to serve your life and not make you a slave to it and that\u0026#39;s something that\u0026#39;s like you know starting out it it\u0026#39;s lots of long days long nights lots of work but once you start to get critical mass you have to understand like that\u0026#39;s part of the journey you have to go through it\u0026#39;s going to be difficult in the beginning a lot of time a lot of energy a lot of hours a lot of learning a lot of failing but as you grow realize that this is all part of the journey to get to where you want to go yeah and without that beginning struggle all those beginning Parts it\u0026#39;s not worth it in the same way yeah have fun with it we\u0026#39;re not doing brain surgery we\u0026#39;re not doing anything too stressful we\u0026#39;re creating content we\u0026#39;re putting our name out there and we\u0026#39;re writing stuff so everything\u0026#39;s going to be fine we\u0026#39;re very serious in a lot of these videos but it\u0026#39;s like just just have some fun with it and make sure that this is serving your life not consuming all of your time making you a slave to this and even at scale for people are wondering like we go back to that just so people know like even as you scale like as we have you know over 10 people Plus on the team millions of dollars and revenue all this kind of stuff most of the days Adam just like working on creative stuff and videos and I\u0026#39;m just like managing our cool team like it\u0026#39;s not like it\u0026#39;s like yeah it\u0026#39;s work but it\u0026#39;s not like we\u0026#39;re you know dying killing ourselves over here to get these projects done like it\u0026#39;s not that crazy if you build with the right intention from day one and you follow kind of the blueprint we\u0026#39;re laying out so don\u0026#39;t think that oh man well we we have all this traffic it\u0026#39;s going to be so either no work or it\u0026#39;s going to be so difficult like neither is true it\u0026#39;s all gonna be fun everything\u0026#39;s okay exactly 




poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
so let\u0026#39;s talk about the world of volatility this is the world of online business we\u0026#39;re living in a world of algorithms so we\u0026#39;re not a brick and mortar business business that has a physical location and has customers and employees and a customer list and all of these things that are kind of stable we\u0026#39;re in a a little bit more volatile world so there\u0026#39;s algorithms the Google algorithm the YouTube algorithm there\u0026#39;s all kinds of social media algorithms but machine learning is kind of changing and evolving the way the sech search landscape is and the way that people interact with content so we just have to be aware of that your traffic once you make it to a certain level will go up it will go down it will stay stagnant there will be periods where it goes up an algorithm might hit you it might you know do these things so the whole point and what we build in the uh monetization pass of this course and coaching program are to teach you about diversification about you know steadiness building a stable business but we have to know we\u0026#39;re kind of in this world where we\u0026#39;re creating content we\u0026#39;re putting on the internet it is a world of algorithms yep and so Adam what do you mean by weathering the storm yeah so weathering the storm is basically you know you know seen the movie The Perfect Storm you got Marky Mark wallberg George Clooney they hit that like 30 foot wave but they like some survive and make it through and you\u0026#39;re going over the seas and you\u0026#39;re weathering the storm because things are going to happen that are positive and negative so on the positive side traffic might go up more Revenue comes in you close a deal with a you know a sponsorship deal with a company on the negative side traffic could go down you get some negative comments people are call you out for things um bad things can happen to the business like it\u0026#39;s not perfect none of it is but we have to weather the storm know that building a Blog building a website is like a long process so it might take 3 to six months to make good affiliate revenue and then you might have a stable website for but it could take five years to rank for certain crazy keywords if you\u0026#39;re building a real Media company and there\u0026#39;s websites that have been around for 10 years there\u0026#39;s websites that have been around for three years but you have to just know this is a multi-year plan and you have to be comfortable with this world of volatility with changing traffic with changing revenue and all of that stuff and the next one here is going to be diversification and predicting the future so a key thing with any online business and especially with a Google based business is you need diversification so some diversification in the some of the post the monetization methods a lot of things we\u0026#39;re going to be teaching we\u0026#39;re kind of teaching everything as we\u0026#39;ve done it we\u0026#39;re not teaching anything we don\u0026#39;t do we\u0026#39;re literally just teaching exactly as we get toss through this storm and volatility of the world that the internet is and learning ah okay here\u0026#39;s what\u0026#39;s worked here\u0026#39;s what didn\u0026#39;t and this is really key for you to to keep your mind as you begin your journey is you always want to be and I always do this I always plan and prepare for the worst and just hope it doesn\u0026#39;t happen so you never want to be stuck holding the bag you know oh man like I wasn\u0026#39;t prepared for this update I wasn\u0026#39;t prepared for this this affiliate program to shut down or this sponsor to leave or this thing to BL break or this plug-in to go out of business like you never want to be caught like that so you always want to be Diversified in terms of that and try your best to predict where the puck is going to go where the future is going in terms of the market you\u0026#39;re in the niche you\u0026#39;re in and you know there\u0026#39;s a a lot more anything else you want to add to this Adam yeah like uh so we teach this when we go through the different phases we want to be Diversified in our articles we have affiliate articles we have high volume articles to make ad Revenue we have potentially all kinds of different articles and we teach how to do this with different niches and we we go through all of that so we diversify and Colin and I we\u0026#39;re always trying to diversify we\u0026#39;re looking at what are our revenue streams right now what are the platforms we\u0026#39;re on right now how do we predict the future meaning in 12 months from now what if everything goes wrong what if the website traffic\u0026#39;s out how do we get ahead of it now and that\u0026#39;s how you live in the world of algorithms you continue to diversify so you don\u0026#39;t have to worry about this right now because we\u0026#39;re going to be teaching you all of these strategies but just be prepared that this is a little bit of a volatile world the world of algorithms things that we don\u0026#39;t directly control yep and we already kind of covered this focus on the inputs not the outputs focus on the actual work not the analysis of said work but that helps so go back to touch on this that really helps in your your like psychology like if you if you know things are volatile when things are volatile all you can control is what you do not the endend result so you have to stay locked into like okay I got to hit with the Google update all right what can I do okay make the content better update the user experience all this stuff we\u0026#39;re going to teach you you have to that\u0026#39;s where your brain has to go immediate got to train your brain to go there not oh my God like everything is going to fall down the house is burning down like you have to be prepared that this will happen you know that oh when it does you know exactly what to do and what to focus on exactly and as we\u0026#39;ve built you know adam.com and we continue to write a good amount of Articles update articles do stuff on a day-to-day basis stay in the trenches is we\u0026#39;ve found mistakes we\u0026#39;ve made we\u0026#39;ve we\u0026#39;ve didn\u0026#39;t we\u0026#39;ve course corrected because everything that you\u0026#39;re doing in this volatile world it\u0026#39;s like it\u0026#39;s not super volatile but it\u0026#39;s kind of like you\u0026#39;re steering a large freighter or like a cruise ship yeah the wheel turns really freaking slowly and if you go like 10 degrees this way you end up in like New Zealand instead of Japan going west so like the big moves that you make early on can predict what happens in the future so really it is about focusing on the inputs putting in work not being too worried about the outputs exactly 






poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
so let\u0026#39;s bring this home so what are the last things here we want to talk about so first point here I want to bring up is we\u0026#39;re going to be having dealing with haters commenters and the negativity vampire So Adam how has the past 18 months have been being in the spotlight that\u0026#39;s that\u0026#39;s what\u0026#39;s the yeah it\u0026#39;s kind of interesting what\u0026#39;s kind of interesting is like what I found is when you\u0026#39;re putting yourself out there and you have your name to a Blog you might deal with these people haters commenters negative negativity vampires people that live on Reddit and live on Twitter and they like to just not really build their own businesses but kind of poke at people that do especially like as Colin and I are you know course creators which can be some of the most hated types of people on the internet they get labeled as like gurus and like that gurus and scam artists and what do they you know but when you actually get into our community you see the quality versus like seeing yeah there are scammers scam artists out there there\u0026#39;s people that of like a 5 hour course and they oversell it for different prices but this is information and what I realize is that you\u0026#39;re going to have to deal with these people and some people are just out there and post negative things so like I didn\u0026#39;t really get it too much to the blog but then on YouTube you get random comments you know and it\u0026#39;s just like sometimes it\u0026#39;s just funny stuff like nice haircut bro you look stupid I\u0026#39;m like thank you very much or you know really weird stuff and random things and people like to also be smart with comments too so they might you know you write a really good article you put a lot of work in and then someone comments on it and says you know you really should have thought of this point instead point B actually why didn\u0026#39;t you think of that and it\u0026#39;s like G whiz wow thank you so much for your input you know so what you have to do is what I\u0026#39;ve done is a couple things again it comes back to detaching yourself from the business I\u0026#39;m a character it\u0026#39;s not me I\u0026#39;m never going to run into these people in real life and then also for me it\u0026#39;s been just I just don\u0026#39;t go on Twitter or Reddit and look at that stuff because it\u0026#39;s pointless there\u0026#39;s no defending yourself on there people just want to get into these uh battle matches and spat so it\u0026#39;s really just avoiding it at all costs yep again going back to this separating your identity from the business it\u0026#39;s not you you\u0026#39;re just a character someone makes a negative comment on your blog or on a YouTube video or something they\u0026#39;re making that at the person on the screen they\u0026#39;re not doing it at you personally this is huge I want to go back that because this this is huge as as you scale your personal brand starting with the blog here but that could Ranch into other things YouTube courses social media whatever this is something we\u0026#39;ve learned over the past maybe six months really more than ever is like we You\u0026#39; had to craft the character of Adam Ander and what this has done is allowed the the weight of this carrying this I got to have this Perfect Image online just gone because it\u0026#39;s like oh Adam is the blogging affiliate teaching this stuff guy he\u0026#39;s in the programs he\u0026#39;s on YouTube the blog but we have writers who write the content it\u0026#39;s like oh it truly is like an actor it truly is like a character we\u0026#39;ve created and that is so key because as Adam is like the the co-founder and creator of what you\u0026#39;re watching now it\u0026#39;s just so much less stress and as you grow your brand too you\u0026#39;re just a charact you\u0026#39;re talking about whatever your Niche is whatever your thing is whatever your brand is you\u0026#39;re trying to build versus this is your heart and soul matter that you have to always express every waking moment it\u0026#39;s the opposite yeah and you can just lean into that character like you know I actually have become more myself on camera in the last couple of months because I\u0026#39;m more comfortable with it so I like make more jokes I do weird stuff I talk interestingly like I\u0026#39;m more like like I don\u0026#39;t take it so seriously as before I\u0026#39;m like and then in this affiliate marketing video we have to cover it\u0026#39;s like and just watch back the old ones whoever\u0026#39;s watching this go back to the Legacy and watch the old ones like the like the original videos You\u0026#39;ll see the demeanor of Adam\u0026#39;s face and how he uses his hands and his voice it\u0026#39;s night and day it\u0026#39;s night and day difference and it\u0026#39;s like oh just easing in and understanding like oh this is not people judging Adam through the camera judging everything he does and making you know all this weird criticism it\u0026#39;s like no it\u0026#39;s just my job is to make these videos and do this thing and teach these people and help here that\u0026#39;s it that\u0026#39;s all we that\u0026#39;s all we focus on that\u0026#39;s it yep and it\u0026#39;s really living your life versus checking social media like you can you can analyze this to death and you can check on your stats and who liked your posts who liked your Facebook post your Instagram post your stories how many people watched your story or you can just live your life you know I was there was a moment here where there was a bunch of negative comments and stuff and and a feed on Twitter and I was in Hawaii at the time and Colin saw it and I was like you know what I\u0026#39;m in Hawaii with my wife why would I care what two people on Twitter have to say right so it\u0026#39;s like you will never meet these people people and there\u0026#39;s just negative people out there and all they want to do is bring people down and you know what you\u0026#39;re better than that you are better than them you\u0026#39;re creating something for yourself you\u0026#39;re actually working on yourself you\u0026#39;re improving yourself and it\u0026#39;s just like you know somebody some jerk at the gym saying to get out of here like there\u0026#39;s people out there that are just sometimes can be cruel but just live your life and when you live your life and you\u0026#39;re like okay this is my blog this is this thing this business that I created and then I have a wall between that and my personal life that\u0026#39;s a lot easier in my office right now and it is attached to my house but once I leave the door and I close it and I enter my personal space I take a deep breath and I am not working anymore I am not talking about YouTube or any of that stuff so it\u0026#39;s the separation of online your online identity in this business with your personal life that is key and in case anyone\u0026#39;s curious it has almost no actually if anything it it helps the business and people talk negatively about you because they don\u0026#39;t know what they\u0026#39;re talking about they\u0026#39;re just like talking and we found every time we get in these little things huh seem to get some more Sal huh things seem to be doing a little bit better so don\u0026#39;t worry the the haters are fueling you because they\u0026#39;re causing the real people that are watching not commenting real people and buyers typically don\u0026#39;t comment anywhere at any time ever so don\u0026#39;t worry about that exactly so bring these to last two points GNA bring it home and then we\u0026#39;ll close out the video so at the end of the day we all end up the same place think about it none of this stuff matters really we\u0026#39;re talking about motivation we\u0026#39;re talking about mindset we\u0026#39;re talking about all these things that you\u0026#39;re going to help you build your online business but really when it comes down to it no one\u0026#39;s better than anyone we\u0026#39;re all going to be dead in a certain number of years and after a certain amount of time no one is going to remember us so who really cares who cares what the results are just go for it you have one life you have One Life to Live and you can\u0026#39;t let other people other people\u0026#39;s opinions of you hold you back who gives a about them and you have to just really come down to what really matters to you so if you\u0026#39;re not willing to put yourself out there to make money for your family to like actually live a better life to save money for retirement to do whatever you want to do with it think about matters like what matters to me is my my business my family my wife you know uh everybody in my life the people that I care about so if I can spend more time with them and I have enough money that I\u0026#39;m comfortable that\u0026#39;s it that\u0026#39;s as simple as that so that\u0026#39;s all that we\u0026#39;re trying to do is to help people get what they want out of life think about what really matters to you and realize that there\u0026#39;s a lot of meaning behind all these words and thoughts and actions but really at the end of the day none of it really matters we all end up in the same place you have to really do this go back back to your why think about what matters to you and then just keep pushing forward yeah search intent is really that hidden factor that really controls 




poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
everything it controls if you rank or not it\u0026#39;s what kind of content you produce what you actually write the psychology behind 
it so we\u0026#39;re going to cover a lot in this video we\u0026#39;re going to cover first inbound versus Interruption marketing we\u0026#39;re going to cover how Google ranking works in the 2020s what is search intent so covering it in depth the different types and then search intent is everything and then we\u0026#39;re going to go over some examp examples and how to analyze the search results to really come up with a plan for what you\u0026#39;re actually going to write search intent lives between keyword research and content writing and it really is the psychology of okay I have a keyword and I know I need to create the content I have these SEO tools but what actually is the content what are the actual tidbits what order should it be in what am I going to be talking about so it\u0026#39;s so important so first let\u0026#39;s cover inbound versus Interruption marketing first Colin where do people go online well they go to search engines they\u0026#39;re looking for answers like they\u0026#39;re always looking for place to go so they\u0026#39;re not just like randomly on blogs they\u0026#39;re not randomly on like weird video sites they\u0026#39;re not randomly on these places they are looking for information yeah it\u0026#39;s like Facebook Google YouTube uh in major platform not random like they\u0026#39;re they\u0026#39;re gigantic gigantic sites yeah and when we think about that\u0026#39;s the difference of like inbound versus Interruption marketing there\u0026#39;s on one hand the distraction and addiction push and pull economy of things like Tik Tok and YouTube shorts and Instagram reels and Facebook where people are mindlessly scrolling they\u0026#39;re distracted they\u0026#39;re looking through things and they don\u0026#39;t really have there\u0026#39;s search intent does not exist there first of all they\u0026#39;re not searching for anything they\u0026#39;re mindlessly scrolling they\u0026#39;re not going to be like Oh I\u0026#39;m scrolling through Instagram and all of a sudden I\u0026#39;m GNA buy something unless maybe you\u0026#39;re my wife then you might see some really cool like jewelry or something so that works for some people but it doesn\u0026#39;t work in our current business model but the content is different so the great point you brought is like you have to create content and do things and advertisements and all that stuff it\u0026#39;s so click baity eye-catching and sensationalized to get someone to stop scrolling get their dopamine to stop for two seconds to click on that thing that you\u0026#39;re trying to sell them or click on that piece of content you\u0026#39;re trying to sell them on but they\u0026#39;re not actually looking for it so you have to be so creative and and like it\u0026#39;s so much hair pulling to get that exact thing to work but when it comes to inbound it\u0026#39;s quite the opposite yeah when we think about the difference of like an affiliate marketing business we need people to have search intent to be people that will purchase something sometimes the Mindless scrolling works for like e-commerce companies selling flashy leggings or something because people might actually be interested in something broad enough like that but when we\u0026#39;re talking about affiliate marketing this is inbound marketing we\u0026#39;re finding people that are searching for things searching for what they actually want cuz those people are going to click the affiliate links and buy because the next Point here is important because if you are doing what we just subscribed above the posting trying to get people to clickbait trying to do all this fun stuff that is a business model and we do that with our YouTube and content stuff so we do do that when it comes to building successful blogging business a passive income driven business the content hamster wheel is the death of you because you cannot be building a onep person solo business in a blog if you\u0026#39;re stuck on a Content hamster wheel trying to get the next clickbait trying to get the next article on bu feed to get a click or some other dumb publication or some newsletter thing that\u0026#39;s not a sustainable way to build compounding interest with your customers and an audience and actually get sustainable Revenue you have to get off this thing yeah especially like something like Tik Tok I know a few people that have a good amount of Tik Tok followers over a million and they\u0026#39;re struggling to make over like $55,000 or something a month because the platform is not designed for monetization you make like a quarter of a penny for a th000 views or something like insane you know it\u0026#39;s not that great for that and you\u0026#39;re constantly like feeding the Beast you\u0026#39;re creating three Tik Tock videos a day or you\u0026#39;re you know those poor husbands taking videos and photos of their wife for Instagram so that they can you know maybe sell like one energy drink or something we want to make real money in a sustainable way and the good news is we don\u0026#39;t have to go viral we don\u0026#39;t have to be on these other new platforms blogging is still the best business model but it requires actual search intent yep that\u0026#39;s it monetizing content requires intent so it\u0026#39;s like passively scrolling is finding every random American and saying hey hey buy something versus finding the people that are actually searching for what they want to buy that is inbound marketing so that\u0026#39;s ultimately what it comes down to it\u0026#39;s like do you want to be on a shiny new platform or do you want to do something tried and true business model it might not be the sexiest business in the world might not be the one but it\u0026#39;ll make you the most money do you want to be famous on Tik Tok and make five bucks or do you want to make $10,000 a month in a passive way that can be outsourced you don\u0026#39;t have to worry about it and you can actually do what you want to do with your life and let\u0026#39;s go to the next Point here because this is pretty important the easy Road versus the Hard Road is if we really talk about where inbound is kind of the most tried and true and even with our YouTube based business and kind of how most of you probably all of you have gotten here over half of the views on our channel are inbound not outbound they are inbound views people looking for specific topics via search so we still capitalize on the inbound method even on those platforms and the reason why we kind of worded this easy Ro easy Road versus The Hard Road is we\u0026#39;ve gone viral on these platforms we\u0026#39;ve literally gotten what was like 6 million views on the same video on Instagram yeah on Instagram and it barely I mean barely moved the needle yeah we got followers but we that was cool but it didn\u0026#39;t like we didn\u0026#39;t see any growth in terms of Revenue anything out of the norm we didn\u0026#39;t see any growth in real email subscribers out of the norm a little bit but nothing worth not six million views worth not what you\u0026#39;re thinking but six million sessions is what a multi7 fig blog also known as Adam andf fre.com got in a single gear and it made Seven figures from that so when you look at it that way it\u0026#39;s like well that that Instagram video didn\u0026#39;t make us $2 million but guess what six million sessions did that\u0026#39;s why we have when you frame it like like that\u0026#39;s but that was harder it\u0026#39;s easy to get that one video to pop what\u0026#39;s hard is a whole website a whole blogging business that gets sustainable traffic Revenue in rankings but that is what\u0026#39;s worth it exactly we have to take the Hard Road The Road Less Traveled because everybody\u0026#39;s on Tik Tok so they want to be famous on Tik Tok everybody has an Instagram account so they think they\u0026#39;re an influencer now if they have like 50 followers in their Grandma but most people don\u0026#39;t actually have a website so there\u0026#39;s still a lot of opportunity there be the you know less than 1% of people that probably have an actual website it\u0026#39;s a little bit harder it takes a little bit longer but it\u0026#39;s the most sustainable to build a real business with inbound marketing Bingo and really Google is where search intent lives so it also lives on YouTube like Colin said we get probably gole YouTube yeah same company alphabet and search engines are where they live 





poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
so we\u0026#39;re going to talk about that as well so let\u0026#39;s talk about a little bit about how Google ranking actually works so Google\u0026#39;s number one goal is to organize the world\u0026#39;s information back when they were created they\u0026#39;re indexing every site on the internet and that\u0026#39;s how it works they have search engine crawlers and spiders that go from page to page article to article link to link and as long as your website is in Google search console it will index your website and then it prioriti izes and organizes that in what\u0026#39;s called a search engine and there\u0026#39;s a reason everybody you know 90% 80 something percent market share it\u0026#39;s because it works it works really well it gives you the information you want right when you want it if you search for cats you get cats you don\u0026#39;t get random dog videos you know that\u0026#39;s why people use it over things like Bing and Yahoo and back in the day Ask Jeeves whatever it has the best algorithm to get serve up the best information if you\u0026#39;re at CVS and you\u0026#39;re like I need to look up this prescription you Google it if you\u0026#39;re looking for software you Google it if you\u0026#39;re looking for how to do stuff you Google it so it\u0026#39;s organizing though the world\u0026#39;s information with an algorithm yeah and the serp is pretty important because Google kind of invented this like in a more modern way where the the key Simplicity of how of how Google differs from other products let\u0026#39;s call it YouTube or Instagram or Tik Tok or Facebook or really even a website in general is Google is designed to show you the top results and get you to your answer as fast as humanly possible flat out they are not there to keep you there they\u0026#39;re there to get you the result you want and not come back that is literally Google\u0026#39;s business model so the Ser is key and you have to understand how the Sur engine which is search engine result page what it stands for you have to understand how that works in order to reverse engineer it to get your post to show up in the Ser in the top results in order to get that high high quality Google traffic yeah and we\u0026#39;ll show some examples of the serps and search intent and different examples there really so different like this goes I\u0026#39;ll tell you this too it\u0026#39;s interesting like this is the Google business model is so unique I just touched this because it\u0026#39;s it\u0026#39;s the reason why like I I like ad I in the same s like AI will not kill blogging B it\u0026#39;s the business model is like the most human psychology baked into our Reptilian Brain that literally exists on the planet because when we search something we want not just an answer we want it quick an answer but damn we want options like we don\u0026#39;t want just spoon feed one thing oh like if you ask Chad GPT or any AO oh what\u0026#39;s the population of whatever it\u0026#39;s like well I want to see if I don\u0026#39;t know I don\u0026#39;t know if I trust that it\u0026#39;s like H maybe but I want a few more options so that\u0026#39;s why this laying out you know Google has now as of 10 options you can click on that is the business model of getting someone to search something you show up there you gather that traffic you get that visitor you get that reader you get the user and then Google you know they value high quality relevant content because that\u0026#39;s what they want to do is get you to search and get the hell off yeah they want to they want you to click ads basically that\u0026#39;s prob I think it\u0026#39;s that\u0026#39;s what they see but they need to have the quality content in the quality results to get people to actually come back and click the ads exactly so 60% or so of their revenue is from PPC ads uh as alphabet as a whole so they want people and you know it kind of when we\u0026#39;re looking at Google itself and now with chat GPT and open Ai and stuff like that it\u0026#39;s like yes chat GPT can give you basic answers to questions and things that people search for that are like you know uh how old is the earth what is the population of this country what should I do in this situation things are kind of basic question and answer type stuff but where we live is high value high quality relevant content so that\u0026#39;s helpful content that humans like onpage SEO to show it\u0026#39;s robust links to show it has Authority so this is like you know we can create content for search engines that is better than what chat gbt can come up with because we\u0026#39;re doing those two types of posts right transactional and informational we go deep on these topics and ultimately when I think about search intent it\u0026#39;s 100% responsible for how humans interact with your content so what I mean by that is we\u0026#39;re going to go over some examples of different types of search intent and different examples of keywords but we\u0026#39;ll cover this we we\u0026#39;ll think about like when people engage how long they read your article if they stay on it or if they go back if they actually consume the content if they click your affiliate links it\u0026#39;s all based on what they search for and if they like what you\u0026#39;re providing if they don\u0026#39;t like what you\u0026#39;re providing they\u0026#39;re going to go back they\u0026#39;re going to click another result and then that result might do better than yours because ending the search journey is so important so it\u0026#39;s really search intent it\u0026#39;s 100% responsible for how people actually engage with your website yep so let\u0026#39;s 






poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
go to the next one here we kind of answer this so what is search intent well first you have to take a step back and before we get into like a a whole nitty-gritty definition you have to understand search engines 101 and what the first ones came out in like the late 90s and these were pretty revolutionary like you know if you think of like some of these Legacy internet companies you got like AOL and Yahoo and as geves and some of these like groundbreaking type of companies why they were so groundbreaking is because they realized that as the internet grew there\u0026#39;s just an insane mountain of information there\u0026#39;s just untethered amount of information out there but it\u0026#39;s like huh that\u0026#39;s cool but here\u0026#39;s problem how are you going to organize all that information all that juicy gold web content well you have to find a way to organize it and that\u0026#39;s where search engines came in so this was the it seems obvious now because like Google\u0026#39;s like a  verb it\u0026#39;s literally like a verb in our language but if you go back 20 years 25 years search engines were like oh now I can actually find stuff oh wow like and now they\u0026#39;re in everything they\u0026#39;re in Facebook they\u0026#39;re on Instagram they\u0026#39;re in your email inbox they\u0026#39;re in they\u0026#39;re in our community for God\u0026#39;s sake like they\u0026#39;re everywhere you look a search engine but just understanding what they are as key is like that is you know ultimately they\u0026#39;re just organizing information through the web that\u0026#39;s pretty much all they exactly and why is this so take why is the psychology of search so important like what is the psychology of search I should ask well you know it\u0026#39;s like how do we use Google in the first place how are we going to get people to our website to click affiliate links to view our ads to make us money ultimately because that\u0026#39;s what we want to do well the psychology of search is that search engines are an extension of the human mind if I think of something and it kind of annoys me I\u0026#39;m like I really need to know that you know I need to do it so like you know recently I needed um you know maybe a product for what did I need recently I was looking at potentially a fishing pole or something I\u0026#39;m like I need the best fishing poles I was looking up different options and blogs were the mediator between that psychological thought in my head and me potentially purchasing something blogs live in that area of providing comparative content to influence and teach somebody about SE category so if I want to learn about how to set up a tent or how to go backpacking I would Google those things informationally and then I would read articles about exactly how to do it and I would learn about it I would do it I would learn about the products I need and all of that and sometimes I just go on Google tangents where I\u0026#39;m like I just need to know this thing or I need to figure out this travel thing or I need to buy this product or I need this microphone or I need something and it all comes from the human mind of like our needs wants and desires so being able to monetize people\u0026#39;s needs wants and desires globally and rank for keywords on the entire Earth in like the entire English Market let\u0026#39;s say that is incredibly powerful so really search intent is you have this keyword you want to write an article what do you actually write so yes we have tools like surf or SEO that tell us the words to put in but what are the actual steps in the process if it\u0026#39;s an informational post what are those steps what is the content what do people want to see and it goes back to thinking about the mass audience of people that is actually searching for this term and making it it useful for them and there\u0026#39;s ways to find search intent clues that we\u0026#39;ll cover so we\u0026#39;re going to analyze the search engine results page looking at different searches to try to find these Clues and you really gota if you go back up one point you gotta we got to understand like you have to understand how the Ser looks works and functions be able to diagnose different keywords and titles and in surges and the intent behind the surge so it\u0026#39;s kind of like playing detective in a kind of a fun way because if you don\u0026#39;t understand how to search something and analyze why the results are there like how they\u0026#39;re displayed you won\u0026#39;t really get it you\u0026#39;re going to you can\u0026#39;t be thinking too scientific you have to really take in the human element to what\u0026#39;s on the ser and if you don\u0026#39;t you\u0026#39;re going to kind of be like oh well mathematically and the data and the tools say that this one should be higher well it\u0026#39;s not so let\u0026#39;s uncover that and you have to really train that muscle of how to actually understand how sech andent shows up in real life yeah so that\u0026#39;s a really good point and I think that when we think about it a lot of people like Live and Die in the SEO tools it\u0026#39;s the only focus and they\u0026#39;re a fish in the fish bowl they can\u0026#39;t see outside of just the SEO tools and the metrics and all of that and it\u0026#39;s like well why is that one ranking and the fut the best like future proofing you know having the best SEO strategy is ending the search Journey which means you\u0026#39;re providing the best information they\u0026#39;re not going back and clicking something else and to do that we have to understand what people actually want to be reading so now let talk quickly outwitting the AI machines so when we think about search sech engine results Pages we have 10 articles on the first page there\u0026#39;s typically four ads in the top spots if people are bidding on those keywords for payperclick and then we have the organic results in the serps now when we think about chat GPT and Bing adding that in and then Google bard and Google eding potentially Google bard into the top of search results what does that mean well it\u0026#39;s kind of doing what Google\u0026#39;s already done with featured Snippets if you Google some we\u0026#39;ll show some examples here in a minute of like simple answers that people can get from Google um but it just gives you the answer what\u0026#39;s you know uh you know what\u0026#39;s the population of Spain or something right how old is this person how who\u0026#39;s Leonardo DiCaprio dating this month you know things like that that we\u0026#39;re not quite sure about we have to realize that it\u0026#39;s not a revolutionary change of like yes basic questions already kind of have featured Snippets and people aren\u0026#39;t clicking stuff right Google has calculators they have Google flights they have all kinds of knowledge graphs and boxes that show you stuff so it\u0026#39;s going to get smarter and smarter chat GPT is going to be able to answer especially with chat GPT plugins they\u0026#39;re going to be able to maybe have travel advice on there so there Pro there is a big fight for market share right now but as for the next like five plus years go there\u0026#39;s nothing that\u0026#39;s gonna everyone uses Google and that\u0026#39;s why we\u0026#39;re not writing basic questions and answers we\u0026#39;re not creating an article titled how many Super Bowls does Tom Brady have and the whole article just says seven like that\u0026#39;s not an article we\u0026#39;re creating content that goes deeper than that based on transac and informational so the way to out with the machines is to create that deeper content informational and transactional based on Human Experience let\u0026#39;s get into different types of search intent so if we go here the first one we have informational which is just like how to do things in the world 



poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
so they don\u0026#39;t always have to be how to something but that\u0026#39;s information is generally teaching or giving a definition like what is how to what are Etc they\u0026#39;re all kind of lumped into the same thing but a bigger way to think of the hierarchy is you\u0026#39;ve got informational and you\u0026#39;ve got how to what is all these different ones are underneath that one then you\u0026#39;ve got transactional which is comparative buying advice and basically you can open the next Point too is blogs are just a combination of the informational and to help an audience and then transaction to post that you can make money and monetize from but you have to cohesively blend them together and the most successful sites are the ones that do that flawlessly you can\u0026#39;t even tell the difference like the informational post teach you stuff educate you and they also probably sell you on stuff too and the best of post educate products to buy but are highly monetizable and it\u0026#39;s all just this big spider web that you can\u0026#39;t even tell the difference as a reader so I got sucked into this all the time when I\u0026#39;m looking for stuff Adam gets sucked in you watching this get sucked into that all the time when you\u0026#39;re looking for products you\u0026#39;re like oh I\u0026#39;m actually learning through a transactional based article because I\u0026#39;m learning about the product so these are the only types of search intent you need to understand you\u0026#39;ve got informational and transactional everything else is irrelevant because they all fall into one of those buckets you just have to train your brain to know which bucket they fall into yeah like you\u0026#39;ll see articles about search intent that say well there\u0026#39;s also navigational search intent like if somebody searches for Apple then they go to apple.com it\u0026#39;s like we don\u0026#39;t care about that we stuff that seos will argue over and it\u0026#39;s like what are you gonna do right a post is just about Apple like how does that make any sense in terms of building a blogging business like it doesn\u0026#39;t so regard a lot of that that technical jargon that you might get seen out in the world yeah when we think about the types transactional and informational so we\u0026#39;ve talked about the content assembly line how to write these articles they\u0026#39;re basically lists of things either the list of products if it\u0026#39;s transactional comparing them or a list of steps if it\u0026#39;s a how-to guide or just information in a you know down the list format so when we think about search intent in transactional posts basically all we have to do and think about is cover the bases cover every type of product if you\u0026#39;re talking about Golf and you\u0026#39;re talking about the best golf drivers you want to have the intermediate mid-priced best for righties best for lefties best for this person best for that and cover the bases like in my article I did on e-commerce platforms I had early on I had like cover the bases I have the best for SEO the best for big businesses the best for small businesses and yada yada yada you want to like cover it so that when someone reads that that transactional post that you covered every possible person that would search for that thing transactionally if I search for the best uh fishing lines I want every option at my disposal so you\u0026#39;re not you know that\u0026#39;s the main thing putting the and we talk about that in the affiliate stuff too putting the intermediate most popular product up front showing it that way so transactional is more easy because it it\u0026#39;s really just putting the products in the the order that makes sense and making sure that you cover the basis of different things now with informational that gets a little bit more in-depth which is some of the examples that we\u0026#39;ll show but here search inent is everything 



poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
so the ultimate Google ranking factor is ending that search Journey we can talk about link building and onpage SEO and all of those metric-based ranking factors but the future ranking factors the things that always went out are how many like to click through it getting people to click on your blog and then getting ending the search Journey Google knows if somebody goes back to Google and then clicks another article and ends there that is the ultimate one because it tells Google why did they end it on this article what did that one must have answered their query yeah that\u0026#39;s the ultimate ranking factor and keyword research can\u0026#39;t control that content can\u0026#39;t control that but search intent is the thing that controls that here\u0026#39;s the thing so if we go back to that one a really important part is like we have ultimate like an all caps for a reason because if you do all these tricks and everything you possibly have learned online and everything we\u0026#39;re going to teach you of how to get your post in the top three or number one spot if you don\u0026#39;t answer that intent and you don\u0026#39;t end the search Journey you will go plummeting down the rankings just as fast as you got there so it is going to be all worthless if you don\u0026#39;t always have this in mind which is why this is in the beginning you don\u0026#39;t have this in mind everything else is kind of relevant because this is basically like understanding how the platform works like you\u0026#39;re playing in Google sandbox you got to know that thing like the back of your damn hand and this is part of it and if you miss the search intent and you don\u0026#39;t do what\u0026#39;s right you will never rank it\u0026#39;s that this has happened to us not like we\u0026#39;re like in invaluable away from this like we\u0026#39;ve had posts that we\u0026#39;ve ranked for we actually just talking about before we started recording like we had posts that the search intent is actually changed for that post and our rankings gone almost like a one toone correlation it\u0026#39;s not like it\u0026#39;s happen stance oh Google change how this intent of this article is oh we\u0026#39;re gone like that\u0026#39;s that\u0026#39;s a real thing because that show and that shows that this understanding and search intent is how Google works it\u0026#39;s never changed it never will that\u0026#39;s how searching literally works so just keep that in mind and we probably beat this like a dead horse but this is one of those things like along with the content links part that I that I say a lot this is up there with that level of importance of never ever forgetting exactly so it Bridges the gap between keyword research and content Creation with I have a keyword now what am I actually going to write and in what order and what for what audience this is where the audience comes into play who am I writing this for and what kind of content do they want do they want it fast do they want it slow do they want it methodically do they want it right away how are they going to skim this article are they going to read it faster so it it answers all those questions so again like I said transactional post is covering your bases informational post is uncovering the hidden search behind the search and we\u0026#39;re going to cover that so let\u0026#39;s talk about analyzing the serps and go over some examples all right so let\u0026#39;s look at the search engine results page and we\u0026#39;ll go over some examples of different search intent for random different keywords that are kind of fun so this is a little game we\u0026#39;re going to go over but this is actually how to uncover and analyze the serve for any given keyword to understand why things are ranking so the first one we have here encourage you real quick I encourage everyone who\u0026#39;s watching this to do this in your own Niche and also other niches cuz if you can do this in other random niches that means you actually understand the skill if you do your own Niche is like I already know my sys but if you just go to like gardening and you\u0026#39;re I\u0026#39;m going to figure out gardening or kitchen or this or whatever that\u0026#39;s actually shows how you can actually do it so yeah continue that\u0026#39;s a good point so like dorm room ideas this is this would be a home type of blog talking about an ideas post a pretty this is actually a pretty good keyword it\u0026#39;s a low competition pretty high search volume idea so let\u0026#39;s what we do here is we analyze the titles the H1 title tags so let\u0026#39;s check it out Pinterest okay I don\u0026#39;t really totally count Pinterest all the time but there\u0026#39;s 900 plus dorm room ideas then we have we\u0026#39;re looking basically for extra words here outside of just dorm room ideas what are the extra search intent trigger words in these titles so trendy and space saving and what you can do is you have a notebook a piece of and a paper and pen and you just write literally paper and Pen that\u0026#39;s not an app literally paper and Pen you\u0026#39;re just literally old school and you would go all right so this says trendy and then I\u0026#39;d make a line and I\u0026#39;d say space saving and then we go down here for your college space cute stunning transform your room ideas for girls 2023 Decor super cute again Cut\u0026#39;s been there multiple times you know what interesting so college kids new space personalized home beautiful house stylish so you start writing these down over the first couple pages and what I think actually if I we we\u0026#39;re doing this live so we didn\u0026#39;t like plan these I planned it like two minutes ago I was looking at it now what I would do if I was going to create the perfect article here I would have the 99 most stunning and space saving dorm room ideas because it seems like this is a more female oriented search than male like men just throw a bunch of in the room and and do it like they\u0026#39;re gonna by the color of the serp the color of the Ser tells you pink stuff yeah plus actually statistically I think more women are going to college than men these days but that\u0026#39;s beside the point but you can see based on that cute in here that\u0026#39;s stunning College space look at these pictures beautiful lanterns like that would have been like a Miller Light or like a bush light beer can like a smash beer can like a smash beer can couple cigarette butts like a a bed that\u0026#39;s never been done but you can see this look really nice but also I think space saving is also good too because people want to do that so you\u0026#39;re looking at the search behind the search what kind of dorm rooms ideas do we want do we want like you know the manliest dorm DM room ideas that take you 50 years to Make It Home Depot no we want the nice space saving cute dorm room ideas and that\u0026#39;s what kind of content we would create for this one and that\u0026#39;s the MVPs that\u0026#39;s where we\u0026#39;d start so again that we have to change we\u0026#39; have to Pivot later on but that\u0026#39;s that\u0026#39;s the starting point because if you look at the surf that\u0026#39;s what\u0026#39;s most likely going to rank so we have to think put our scientific hat on for a second our detective hat too the little combination of the two we have to understand that we have to deconstruct the Ser before we can take over the Ser so understand that right now just from Adam experience we do this a long time we able to break it down in like 30 seconds of like female oriented space saving cute is probably going to work you want a larger list here because the number one is what i\u0026#39; also be like affordable right because they\u0026#39;re college kids so college kids are generally don\u0026#39;t have a lot of money they\u0026#39;re like on the bootstrap budget and look number one Ser look at the first one Adam go down for Pinterest 900 so the the the largest number is winning so you don\u0026#39;t need to do 900 that would take you way too long but you could you want more than the other ones so 99 that\u0026#39;s why I have said 999 like oh like that\u0026#39;s a higher number than all of these but it\u0026#39;s not the most cuz that\u0026#39;s little that\u0026#39;s Pinterest and that\u0026#39;s kind of encompassing a little bit of everything but it\u0026#39;s actually making it a very compelling title so if you\u0026#39;re thinking in terms of just like what\u0026#39;s it going to draw somebody in to actually click it\u0026#39;s also oh well 99 lot better than seven oh and wait I I would love to have a cute and space- saving dorm room oh oh that\u0026#39;s like that\u0026#39;s exactly what I want click so that\u0026#39;s kind of the psychology you have to think of when you\u0026#39;re actually looking at this just in we did this in under a minute in real time maybe two minutes in real time which you can do the same thing as you get there with each keyword yep yep so it\u0026#39;s very interesting as we go through it so that was one example of like that would dictate the content strategy and the images that we choose for that and that ties to what we talk about later in terms of like what we will have you do for your first keywords your very first post later in the program this is this is how you kind of start is with an ideas post and with the kind of a a list based like a long list post like that and that is how you deconstruct it so let\u0026#39;s go into another one uh so that\u0026#39;s that\u0026#39;d be the informational bucket so if we how we talked about in a few slides ago was the you\u0026#39;ve got informational post and transactional intent that\u0026#39;s an informational intent then you\u0026#39;ve got the next one is a howto this is also informational intent so let\u0026#39;s start breaking this one down all right let\u0026#39;s look at this so how to lose belly fat belly fat in women taking and keeping it off so I want make a not there the part this stood out to me was taking and keeping it off so keeping it off that\u0026#39;s a big one backed by science live a healthier life four tips for a flat some of the videos see what are some of the Eds fat okay so very generic so those are very generic ones like no superlatives with those five ways to lose it flatter stomach science backed the right fast too so in two weeks so that one\u0026#39;s using science backed again and fast so in two weeks fast the right way for good again and then we have a bunch of random videos and stuff natural methods so so I\u0026#39;m gonna take a step so I\u0026#39;m GNA I would say how to lose like um how to lose belly fat fast and keep it off and then in Brackets scientific backed yes yeah scientifically backed so that\u0026#39;s combining all of it so how to lose belly fat that\u0026#39;s the keyword boom then I would do fast and keep it off brackets scientifically back that basically covers the bulk of what we found we figured that out in like 20 seconds so that just shows with skill you can actually just get in here quickly and move on and what did we talk about before that you need to be able to good enough move on good enough move on so yeah now the all of our I would say Adam I would say all of our titles for the blog post change over time like they start what we a lot and then the ones that actually make money and like actually get traffic we like are tweaking like oh like then we add the month and the year in the title and like the top picks like we start tweaking to improve it but that\u0026#39;s like what I would do in a first glance for this because it covers multiple superlatives it meets the intent it matches the keyword and it combines the most used things so in this case scientifically backed fast and just obviously the keyword itself yep let\u0026#39;s do another one vegan skin care so number one is Sephora which products so we can kind of like that doesn\u0026#39;t really count category page of Ecom I\u0026#39;m guessing so that\u0026#39;s not very good essential guide to vegan skincare caring for your maybe skin I don\u0026#39;t know it\u0026#39;s cut off vegan which is another thing too like you know you don\u0026#39;t want to make it too long either because then that can happen yep vegan skincare products vegan skincare buys that don\u0026#39;t suck hopefully uh video some nice products here and we\u0026#39;ll see Google\u0026#39;s providing a assortment of different stuff they didn\u0026#39;t used to do this it used to just be just 10 articles but now they\u0026#39;re providing videos information links to products all of it but there\u0026#39;s a mixture of brand selling it products themselves videos and blog posts now we see there\u0026#39;s also skincare products video and another Brands post and then more products shopping feed ads list search ads products serums masks and more the guide so one thing I would think of is here is I would before I looked at the search intent I would think of vegan skincare and I would think to myself I\u0026#39;m going to write a guide to vegan skincare an essential guide to vegan skincare like this one but BAS B on analyzing it more what I actually saw was the most common was products people are looking for vegan skincare products so I would combine The Best of Both Worlds if I was going to take a stab at this and let\u0026#39;s see the numbers here we\u0026#39;ve got a 14 we\u0026#39;ve got a 22 we\u0026#39;ve got a 13 we got a 21 I would say I\u0026#39;d start at lower I\u0026#39;d start with seven I would just say the seven best vegan skin care products and then like plus The Ultimate Guide to skin care now that might not fit we would have to truncate it or or shorten it but you\u0026#39;d want to have products in there so if you don\u0026#39;t have products if you just created some type of guide to Skin Care it would never R open that up open that Cosmo article up so if we look at that this is going to be fine I\u0026#39;ll accept your cookies this is going to be a I\u0026#39;m guessing a listicle it\u0026#39;s not it\u0026#39;s not moving oh my God this s\u0026#39;s horrible W soing so this is going to be 19 brand you should on your shopping list okay so this is kind of like a hybrid journalistic but again this is back down this is just a list everything\u0026#39;s going to be the same Buy in essence one okay there\u0026#39;s is the same one paragraph shop now Instagram feed all the same everyone\u0026#39;s identical so this is just this is just the best of Roundup post which we\u0026#39;ve taught you how to write that\u0026#39;s it\u0026#39;s in the program so that is showing you this one\u0026#39;s dominating but the twist a little bit different because the intent if you go to the title at the top the title of this is best vegan skincare brand that you should be on your so they\u0026#39;re taking the cosmo angle like their brand angle of like oh like a like a sassy kind of tone to it like should be on your shopping list that is okay I would know if I\u0026#39;d take that one but the vegan skincare Brands so best vegan skin the 19 vegan skincare products that um you know that you need in 2023 or whatever yeah because what I think here is interesting is like this is an attention span one old SEO advice would be write The Ultimate Guide to vegan skare and then you have headings for like the history of vegan skare click Sephora I guarantee that\u0026#39;s category page yeah it\u0026#39;s just a product so people want to see the products that\u0026#39;s that\u0026#39;s what I learned from this search result people are want to see products they don\u0026#39;t want to learn about how it helps your skin and all that they\u0026#39;re already probably vegan and they probably just know it\u0026#39;s animal- free either for the cruelty of animals or it\u0026#39;s just healthier for them so they want the best products they now there could be a little bit of a guide where it\u0026#39;s like you know even the cosmo article had a little introduction vegan skincare is good because of this reasons but we don\u0026#39;t want to have an article that has like 20 headings about the history of vegan skincare when it started why you should use it the benefits of vegan skincare would bore people to death they\u0026#39;re ready for products but if you don\u0026#39;t analyze that you might not know this yep let\u0026#39;s look at another one quick rib recipes grilling some baby back ribs we see this could be a food blog recipes are some of the most searched things on internet you can find a lot of low competition ones but let\u0026#39;s take a look so fall apart Bon this is actually Google recipes which lays out recipes in a way that you can just if I click this it\u0026#39;ll just take me to the site directly but it lays it out in a nicer featured way but let\u0026#39;s just take a look at the search results so fast and easy oven roasted baby back ribs then we have some videos fastest way fast oven ribs with Chipotle barbecue sauce simple quick and easy easy fall off the bone make a head barbecue baby back ribs should be illegal ribs I like that and we go down the list how to make them in the oven what\u0026#39;s interesting about food search intent is that it tells you how long this article or how long it takes to make these ribs now if you know anything about ribs quick ribs is not really the best thing you want ribs made in like at least eight hours in the smoker okay but I would assume that some of these articles like if I saw this I\u0026#39;d rather click this 17 minute one that\u0026#39;s ranking really high than this three-hour and 15 one because who\u0026#39;s got time for that you know so not what people want no exactly so so if we go up keep going up keep going further up and if we go down the first one hour and 10 minutes now this one here is really interesting because this is kind of like fast and easy oven roasted baby back ribs it\u0026#39;s very simple straight to the point it\u0026#39;s short enough it\u0026#39;s not 10 hours it\u0026#39;s not 5 minutes which is almost unrealistic unless you\u0026#39;re like microwave or some like that and then you\u0026#39;ve got the uh hour and 10 minutes 4.5 star so it\u0026#39;s not fake there\u0026#39;s actually a lot of reviews like what I look at this it\u0026#39;s like oh this is structured very well very simple title but people want fast and easy oven roasted baby back ribs that don\u0026#39;t take all day exactly and we look at it it\u0026#39;s two sisters recipes so they\u0026#39;re out ranking they\u0026#39;re outranking like all recipes.com inspired taste food.com because look if food.com changed this to something a little bit different maybe they would that\u0026#39;s like a click baity one so we\u0026#39;re so like they\u0026#39;re probably getting traffic from like ads or display networks or other types of uh places that isn\u0026#39;t just Google and Google search but they could be crushing it if they change it and top the click batin of like should be illegal that\u0026#39;s a YouTube video thing that\u0026#39;s a Instagram post that\u0026#39;s not how you should structure your Google driven written content totally different game and we do know even though search intent means get to the point of media we know that food blogs have the potential to make us look at ads and barely get to the point ever and keep writing stuff down but they show pictures and ads and ads and more ads so we all know food blogs are notorious for this but I it\u0026#39;s making me a bit hungry I mean these pictures are looking quite nice not bad fast and easy some new pants maybe you need some new pants after this and then there\u0026#39;s a full video as well so and then yeah that\u0026#39;s it so that basically shows like the titles here make a huge difference because the article Pro I think it could do better answering the search the article is not that great to hon but the the actual if you go back to the Ser the actual headline itself is pretty much perfect and if you go down to the next two so go down to the right so oven make ribs with Chipotle barbecue sauce that is just really quick if you look at the time and but it doesn\u0026#39;t really even answer the surge intent but the all recipes.com is a solid one as well too so it\u0026#39;s like simple barbecue recipes so if I were to give this one the the title I would basically do uh quick rib recipes I would do a colon or a dash so quick R quick rib recipes Dash um you know oven roasted in under an hour boom beautiful like basically matches nint okay that\u0026#39;s quick enough it\u0026#39;s not unrealistically quick and is going to be something you can actually do at home like I like this this this is a good title here quick and easy baby back ribs recipe three steps with pictures yeah with pictures that\u0026#39;s cool little touch with pictures oh cool I can see like how they\u0026#39;re setting up the oven what kind of pan they\u0026#39;re putting it in what\u0026#39;s the process versus being stuck with um you know just an unrealistic expectation yep so that\u0026#39;s like a lot of informational intent based on what are we actually making the title and how are we formatting like what are we putting in the first parts of this article another one we have here is a best transactional post so that\u0026#39;s best protein powder so let\u0026#39;s take a look here we\u0026#39;ve got Live Science boost your nutrition nothing really added to the title here reviewed almost nothing almost nothing according to experts and what you\u0026#39;ll notice on some of these is like some of this stuff is dominated by media sites yeah right like Sports Illustrated Forbes you don\u0026#39;t need to worry about like Fancy Search intent stuff like we do like I do because they\u0026#39;re just such a big brand and they have authority and it\u0026#39;s like this is what they say it is and they\u0026#39;re just ranking on Raw Authority there\u0026#39;s best there\u0026#39;s multi things I\u0026#39;ve seen here that have been there\u0026#39;s three there\u0026#39;s pretty obvious so uh go up a little bit go back to the Forbes a little higher okay so you got nothing to start and then as you get down right below right at the Forbes they say according to experts then the next one to register dietician also an expert then if you go down again to New York Post according to experts okay according to dieticians another type of experts and then 11 uh proven go back up actually there\u0026#39;s one you mixed um 11 best protein Powers tips and types and safety safety referring to means experts probably telling you what\u0026#39;s deemed safe then the next down on page two is according to experts again I think right yeah according to experts you know what they\u0026#39;re doing here they are future proofing this because this best protein powders it sounds like a food search this is actually a medical search yep technically it\u0026#39;s a medical search which is why you\u0026#39;re seeing sites like like yes there\u0026#39;s food sites in here but you\u0026#39;re seeing big media sites only Healthline is in here medical news today because this is like an eat expertise authoritativeness trustworthiness this is a tough one because you have to provide probably the best recommendation because if you you know this is all an expert backed scientific type thing it\u0026#39;s not like it\u0026#39;s not like when you\u0026#39;re eating ribs you care about your health right like right the best ribs according to the healthiest ribs according to 10 scientists no it\u0026#39;s like if you want protein powder that is actually going to work and like if you\u0026#39;re serious about building muscle and stuff you definitely want the best one and it\u0026#39;s medical it\u0026#39;s based on muscles and your body so it requires more expertise and Authority which is why we\u0026#39;re seeing it that way yep 100% that\u0026#39;s where like the health and safety stuff that that\u0026#39;s some of the mentions so that\u0026#39;s a good point so yeah that\u0026#39;s how like you break down like a this is pretty easy I would just do best protein powder uh best protein powder of 2023 I would actually put that first best prot of 2023 according to experts comma dietitian comma and safety yeah perfect exactly cover all of it and we do that for a lot of them we do like we\u0026#39;ll cover multiple things in our title because you don\u0026#39;t the title tag is probably one of the most important things as we\u0026#39;ll get into so you don\u0026#39;t want to you don\u0026#39;t want to stuff it obviously but you don\u0026#39;t want to leave things unturned that could be that should or could potentially help you rank if it\u0026#39;s in there exactly so you know with a best type of search like this it\u0026#39;s all about like we said covering the bases making sure that we Master the search intent based on what people want to see and then covering it so if we look at like one of these articles we can see they\u0026#39;re pretty again it\u0026#39;s going to go back to the standard format the top picks what they are how to use it is it right you know a little bit of information and then write to the pck so it\u0026#39;s nothing fancy when it comes to the actual content it\u0026#39;s the title and slight background that can make all the difference though yep and if you look at this post I just want to make a mention here is this is it\u0026#39;s almost as if we taught the Food Network how to do this like it\u0026#39;s what we did reverse engineer everyone Wasing we did it proved it to work that\u0026#39;s how the internet just works and that\u0026#39;s why we\u0026#39;re teaching it to you so we\u0026#39;re not Reinventing the wheel we\u0026#39;re not teaching you voodoo magic this is stuff that we\u0026#39;ve reverse engineered tested did it ourselves tested with thousands of other students and are showing you again right here and this is what all the other major sites are doing is the exact same formula so don\u0026#39;t think that oh I\u0026#39;m just being a copycat no no no you\u0026#39;re playing in Google sandbox you\u0026#39;re playing the game of Google with the structure of the content understanding search intent understanding how The Works uh expertise Thro authoritativeness and Trust works and understanding that you\u0026#39;re here to play their game you\u0026#39;re not here to create the most unique possible article that could ever be written in the world yeah you know it\u0026#39;s interesting it\u0026#39;s kind of funny it\u0026#39;s like you look at the title right and it\u0026#39;s best protein powder according to experts this is just a title that\u0026#39;s optimized right it\u0026#39;s written by this it\u0026#39;s fact checked by an editor they say and then they talk about this this health Advisory Board because this is just an eat type of strategy to make it seem like they\u0026#39;re super top says Forbes Health which exactly but all that they do is it\u0026#39;s a simple article they just updated it with that fake medical content and then they added like it\u0026#39;s just they\u0026#39;re covering the bases like we teach most affordable best for flavor grass-fed superfoods vegan whatever and then they have the same thing with this right Forbes Health five stars right and it\u0026#39;s it\u0026#39;s the same type of article it\u0026#39;s just they talk about they they put this stuff in here to stand out with eat and expertise and authoritativeness which is why it is tougher and tougher to rank for like medical content now because this is what companies are doing to make them look legitimate and they are they\u0026#39;re testing their stuff definitely don\u0026#39;t get me wrong but it\u0026#39;s the same format it\u0026#39;s like products and then underneath there\u0026#39;s the secondary H2 headings what is it how does it work different types all of that the article over the side effects where to buy it frequently asked questions and then it ends it doesn\u0026#39;t say like here\u0026#39;s our scientist thoughts on it or anything like that it\u0026#39;s more or less just you know this Aura of authority to tell us what the best thing is with medical advice and checkers and but really it\u0026#39;s just an article about freaking protein powder so who cares yep exactly so we kind of tie this all together it\u0026#39;s really important to understand that the search and and understanding how to do this yourself is the most critical thing so you cannot you know we just did all these in real time for a reason because we want to show you what it actually look like to do this versus us having this canned video that everyone\u0026#39;s like oh it looks so easy it\u0026#39;s like it\u0026#39;s not always that simple you can get really good at it but you have to understand this is the game of Google understanding how Google works understanding what search intent is understanding why it\u0026#39;s not just a mathematical scientific thing it\u0026#39;s a human psychology project you always have to uh tweak understand learn more about and and just sharpen that sword every single time you\u0026#39;re finding new keywords you\u0026#39;re looking at new articles you\u0026#39;re dissecting your Niche because that\u0026#39;s how you actually get post to get written quickly get them to rank and monetize the out of them exactly and you know when you think about it we\u0026#39;re creating these transactional articles cover the bases cover the main categories of of products and things that the majority of people would want to see do the title tag analysis that way and then we\u0026#39;re going to have some you know ideas post potential so we did dorm room ideas make sure it\u0026#39;s just written for the Right audience how to post with the right content in the right order how to lose weight fast and efficiently not slowly and so it just really dictates that it\u0026#39;s really easy to do in any Niche and it\u0026#39;s a way to bridge uh keyword research with the content that you actually create to rank for more keywords and make more money my name 





poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
is Kevin M and this course is web content 101 how to write great content earn commissions and scale fast in this course we we\u0026#39;re going to cover how to write highquality content write sales copy that helps you sell products and earn commissions and talk about how to scale faster and by that I mean how to write faster publish more content control quality when you\u0026#39;re writing at higher volume that kind of stuff that means you\u0026#39;re going to be able to produce more blogs and better blogs at that that way Google sees you as more of an authority and ranks your website higher for more of uh the best keyword okay so let\u0026#39;s Jump Right In first off wow that was a long title but honestly I couldn\u0026#39;t think of anything better and I think it covered all the bases and I want it to be detailed all right so I apologize for that okay let\u0026#39;s jump in for real this presentation is for you if you want to learn how to write High converting sales copy so you can start earning money from your blog faster and by that I mean I\u0026#39;m going to show you how to write in a way that gets people to want to buy the products that you\u0026#39;re selling in uh in this business like if you start a blogging business in case you\u0026#39;re you\u0026#39;re new here that means you\u0026#39;re going to have an affiliate partnership with somebody and you\u0026#39;re going to promote their product by writing a review for it okay and if they read your review and buy the product you get a commission so that\u0026#39;s a good thing okay I\u0026#39;m going to show you how to crush writers block and start getting things done I remember in the beginning like I would just stare at the page for like an hour or two hours and be like I don\u0026#39;t even know what to write is this good is this bad what should I start with how do you know how do I know if this is the right thing you know so I\u0026#39;m going to show you how to crush writer block and just get it done you know once you learn these key principles you\u0026#39;ll be able to be like okay I covered all the key principles I know this is a quality blog so I\u0026#39;m just going to publish it you know I\u0026#39;m just going to know I\u0026#39;m going in the right direction that\u0026#39;s going to be super helpful for you to to write more and write better I\u0026#39;m also going to show you how to create assets that simplify Outsourcing Outsourcing and make it easier to scale and by that I mean you know if later on down the road you want to hire writers or Outsource to an agency to uh you know build your team and start wri writing more content I\u0026#39;m going to show you how to create some assets like checklists and templates and guidelines that make it easier for you to control that you know to to keep the quality stable to keep the the production up and also just you know to quell like your anxiety because a lot of people when they have a Blog they they Outsource to somebody and then they\u0026#39;re like well I don\u0026#39;t know if they\u0026#39;re actually doing a good job or not they just kind of what\u0026#39;s called going with your gut and that\u0026#39;s that\u0026#39;s not a good thing okay so I\u0026#39;m going to show you some Outsourcing tips and uh assets that are going to make it a lot easier for you to manage this process and I\u0026#39;m also going to show you some tips for writing that will increase time on page clicks and comments so Google ranks your site higher Google is getting smarter and smarter so Google really values content that keeps readers on the page for longer and keeps the reader engaged and by that I mean they click on the buttons they click on the links you know they interact in other ways like liking or commenting Google likes that and that could boost your rankings and it could also boost the rankings of other articles as well so it\u0026#39;s super powerful and it\u0026#39;s very important do not let anyone tell you otherwise so this is the problem with pretty much every new blogging business that I encounter right that content is the single most important factor for growing a blogging business and changing your life forever 


poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
if you want to start making money in this business you have got to publish a lot of good content okay it is the single most important thing more important than SEO Basics more important than links more important than anything else it\u0026#39;s publishing good content for the right keywords at scale okay super important this gives you more Authority you know the more articles you have published on a certain topic the more Google is going to see you as an authoritative source of knowledge and the more that they\u0026#39;re going to rank your articles higher it\u0026#39;s also higher uh conversions right it means more money if you have good content that\u0026#39;s written uh with sales copy people are just going to buy more products I have the data to prove it okay better rankings covered this before it\u0026#39;s a good way to Future proof yourself against Google updates too Google hates when people gain the system Google it\u0026#39;s possible you know but it it Google really doesn\u0026#39;t like it what they want is for you to be legit what they want for you is to publish good helpful content for readers and that\u0026#39;s never going out of style all those SEO tricks that you learn about every year those go out of style very quickly and the people who build their businesses on those those uh principles they\u0026#39;re usually the people who a year or two later are complaining in Facebook groups or communities like oh hey this this game is rigged or this is a scam or SEO is dead they\u0026#39;re just complaining because their website tanked because they were trying to gain the system okay if you publish really good content for the right keywords it\u0026#39;s never going out of style at least not in the foreseeable future and it\u0026#39;s also good for Branding you know if you want to you know grow a brand with your face on it or you know even just build a business you don\u0026#39;t want your content to be low quality you don\u0026#39;t want to claim to be an expert in a certain Niche and then your content uh just isn\u0026#39;t up to par you know like you want to have really good content it\u0026#39;s better for your brand it\u0026#39;s better for 

poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
your business okay so this is the single most important thing you can do however writing good content is also probably the single hardest part of growing a blogging business and ask me how I know check out this photo of me I love being a Content writer I\u0026#39;ve been doing it for 10 years Kevin 35 years old this is really hard writing good content is really hard I\u0026#39;ve been doing this 10 years and it\u0026#39;s still a pain for me like uh and it\u0026#39;s it\u0026#39;s really hard for me to to to even you know finish blogs that are 4,000 5,000 6,000 words it\u0026#39;s hard for me to get my brain to focus that long it\u0026#39;s hard for me to do the research it\u0026#39;s hard to do this in general editing other people\u0026#39;s content everything about it is a pain okay but trust me if if you get good at it it it\u0026#39;s going to really benefit your business you know if if it was uh if it was worth it it uh you know it can\u0026#39;t be easy right so the reasons that it\u0026#39;s so hard is because like 99% of us we\u0026#39;ve never really been trained to write web copy I never was uh most of us learn how to write in school right you learn how to write an academic essay with the intro and three body paragraphs in a conclusion and uh you learn we all learn how to write in this kind of dry Scholastic journalistic style tone right and most of the writing that we encounter like on a daily basis is journalism or news right right you know you read the newspaper you go on your favorite news sites it\u0026#39;s all this kind of academic journalistic style stuff when in reality web content needs to be the opposite it needs to be more fun and engaging right so this is one of the biggest reasons that that writing is so hard is because just most of us don\u0026#39;t really know how to do it we\u0026#39;ve never encountered it before if you\u0026#39;ve never been a blogger writer blog everybody gets it the greatest writers ever had writers blog it might take them 10 years I mean George Martin has been writing Game of Thrones for what 20 years now writers block is a real thing all of us get it finding good writers at affordable prices is tough this is this is extremely difficult sometimes you\u0026#39;re going to have 200 applicants 300 applicants and maybe one or two or three are worth it um the good ones charge a lot of money and there are a lot of bad ones that charge uh you know anywhere between 4 cents a word to to 40 cents a word so it\u0026#39;s hard to create good content at scale if you can\u0026#39;t find the writers who are actually any good you know so that\u0026#39;s going to be a big uh big issue but if you learn these principles in this video you will know how to evaluate their content much better and measuring results takes a long time a lot of seos kind of or you know bloggers and SEO people search engine optimization people they uh they will post an article and then their their site has such good SEO and such good authority that the the article will Rank and they think that alone means that uh the article is quality but that doesn\u0026#39;t really mean that it\u0026#39;s quality or not what\u0026#39;s what determines if an article is quality is do readers stay on the page and actually read it and do they take action do they buy something from you do they sign up for something from you do they click to another article do they share the article that kind of stuff is how you determine quality content and that usually takes quite a while to get data on so most people they don\u0026#39;t even really bother doing it so yeah this is why uh content is tough for all of us and why uh I have a lot more hairs than I should no offense to anybody with white hair it\u0026#39;s just going to happen to all of us you know nothing we can do about it and again most seos have no means of evaluating their own content they don\u0026#39;t even know what they\u0026#39;ve written is any good you know so what I mean by that is most seos are marketing people most bloggers are bloggers they\u0026#39;re not necessarily copywriters they don\u0026#39;t know how to look at things like sales other conversion data bounce rate which means how many people leave the page they don\u0026#39;t care about heat Maps which shows you know how far somebody has scrolled they don\u0026#39;t care about clicks or any of these other things they just kind of look at the stuff that they know you know they\u0026#39;re not writers they\u0026#39;re not copywriters they\u0026#39;re they\u0026#39;re marketers they\u0026#39;re bloggers so they don\u0026#39;t really have any frame of reference for telling if their content is any good which is a huge huge issue for most of them and that\u0026#39;s something that I want to solve for you now before it becomes a problem a year from now or two years from now because I see a lot of people that grow a Blog and they have 200 300 400 posts posts and then they come to people like me and they\u0026#39;re like hey my content isn\u0026#39;t performing well what should I do and I tell them you need to rewrite every single article you\u0026#39;ve ever published and their you know their faces drop and they realize it\u0026#39;s going to be hundreds of hours and tons of money and it\u0026#39;s just not something you want to do okay so this presentation here is going to give you a means for evaluating that content it\u0026#39;s going to give you a means for kind of just looking at it and thinking okay did this this it did this it did this it did this it did this okay it\u0026#39;s good enough I\u0026#39;m not going to have to go back and rewrite this anytime soon so yeah it\u0026#39;s definitely going to be really valuable and I\u0026#39;m excited to share it with you okay before we get into the meat of things I just want to show you that uh something I see all the time with new bloggers and new people in the the SEO kind of game you know people who are publishing a lot of content and trying to get them to rank and make money so whatever you\u0026#39;d like to call that blogging SEO marketing it\u0026#39;s only semantics okay I see this all of the time all the time a blogger has a great idea but they have no idea how to write they they know they want to build a website in this Niche something they\u0026#39;re passionate about they want to earn money online they just don\u0026#39;t know how to write so they\u0026#39;re kind of scared to do it so the first thing they do is they Outsource it they try to find a writer to join the team but they don\u0026#39;t know how to hire they don\u0026#39;t know what good content is so they hire bad writers and they waste tons of money could be thousands of dollars you know some people are paying two three 4 $5,000 or more $10,000 even more than that to produce content and most of it\u0026#39;s really bad and then they don\u0026#39;t find out until later and realize they\u0026#39;ve wasted a ton of money so then they try to do it themselves but they can\u0026#39;t really write so they struggle you know so what they do is they just freeze and they put it off for for weeks or even months because they can\u0026#39;t write they can\u0026#39;t find anyone and it just becomes such a hassle that they that they don\u0026#39;t care anymore they just procrastinate and they get anxious about it and they just say okay I\u0026#39;ll find somebody later oh I\u0026#39;ll get to that project later I\u0026#39;ll just let it sit there until I find somebody you know magically one day the right person\u0026#39;s going to show up you know like a romantic comedy or something it never happens it never happens happily ever after in this industry is not true okay sorry to be so so uh so what do you call it cynical you know just kind of how it is you got to make it happen Okay then they give up and they complain SEO is dead or this is all a scam you know things like that um so yeah long story short they have this great idea but the writing just gets in the way the writing becomes a bottleneck that they can\u0026#39;t get over so they either give up or they just go back to the agencies or bad Freelancers publish a lot of bad content and they waste money and they find themselves back at square one again and with this training you\u0026#39;re going to learn the a little bit more advanced stuff uh from the copyrighting world and that together I think is going to give you a head start over pretty much everybody else in this industry who starting with no good training you know so uh again I think this would be very valuable I want to say that just do not give up if you really feel like you\u0026#39;re when you\u0026#39;re writing it\u0026#39;s just not working out or maybe your articles aren\u0026#39;t ranking yet or you\u0026#39;re not bringing in any any sales or or anything like that just keep on trucking man or girl whatever whatever you happen to be squash the doubts and just keep on keep on going watch these trainings again if you have to ask questions in the community if you have to I don\u0026#39;t care if you DM me I I don\u0026#39;t care what you do just keep on going uh because it really works uh I I\u0026#39;m showing you the screenshot because uh I was working with a client whose articles weren\u0026#39;t really selling much and I used the same Concepts you\u0026#39;re going to learn in this presentation to rewrite the Articles and boom sales went way up you know you can see close to $3,000 from one article and it\u0026#39;s selling kind of cheap toys you know so you don\u0026#39;t have to be selling super high uh ticket products to make money just keep on using the the principles you\u0026#39;re learning here and just keep at it just keep writing and refining okay so the the goal of this presentation is for you to learn the basics of all good web copy that way you can start publishing High converting copy right off the bat and the more you publish and the better you publish the faster you\u0026#39;re going to grow you know if you\u0026#39;re getting 10 20 30 posts out quickly with all of the good writing principles more people are seeing your articles reading them clicking buying that\u0026#39;s all going to just send signals to Google to you know boost you and if you\u0026#39;re getting you know 50 posts up I\u0026#39;ve seen people making thousands of dollars uh a month and selling their blogs for for good multiples with only 150 150 posts maybe 200 posts um I mean more is obviously better but you don\u0026#39;t need too many you know and 150 posts might seem like a lot but if you\u0026#39;re just writing consistently I mean imagine what you can do in a year you know two years so um yeah keep going I\u0026#39;ve been covering this a lot but I just want to reiterate you know why why are we doing this why are we taking the time to actually learn this stuff now instead of a year or two from now the reason is because learning how to write grade web content and copy is like adding Rocket Fuel to your blogging business you\u0026#39;re going to rank higher you\u0026#39;ll rank faster you\u0026#39;re going to earn more money you\u0026#39;re going to waste less time and all of that is kind of symbiotic you know if you\u0026#39;re only spending a little bit of time writing compared to hours and hours writing well now you can write more or you can use that free time to do more promotion or to come up with new business strategies or to to work on SEO or do better research or whatever right and if your articles are actually earning money you can now invest that money into more content writers editors software whatever it happens to be it\u0026#39;s all kind of symbiotic it\u0026#39;s like uh it\u0026#39;s like uh pressing exponent on a calculator right you have a 10 and then you press exponent and now it\u0026#39;s 100 right it\u0026#39;s just exponential okay so the better you get at web copy the better your life life will be at least in this business and again for anybody who doesn\u0026#39;t believe me I\u0026#39;ve got the proof okay writing like this really works okay I mean 7,500 from one article that\u0026#39;s not bad that\u0026#39;s only one article on a website that I worked on with hundreds and hundreds of posts the people who own this site are doing very well and they refuse to share any of the money with me of course but that\u0026#39;s just how people are boom here\u0026#39;s something from a client of mine this is uh two or three years ago but as you can see this is that same uh uh home hobby toys website that you know the the the toys that we were selling were between $30 and $150 and this article was bringing in up to $500 per day you know so pretty nice again you can see the difference here between an article that was written by some random and an article that was written with the principles you\u0026#39;re going to learn in this presentation it\u0026#39;s like three and a half times more sales so not too shabby and it\u0026#39;s not just sales either more clicks you can see the clicks went way way way way up I mean some days they were at zero other days they were way below 200 and then boom publish the article again with rewrites and edits done by me 800 like it\u0026#39;s a lot of clicks that means a lot of people are interested the this kind of sales copy and engaging writing that you\u0026#39;re going to learn really gets people interested in clicking the links clicking the buttons signing up all that stuff so and that of course is good for you it\u0026#39;s going to result in more sales Google\u0026#39;s going to see oh somebody\u0026#39;s clicking a lot on this article this person must be pretty smart let me rank them higher there\u0026#39;s a lot of data here I know that if you\u0026#39;ve never seen stuff like this before it might be a little bit confusing let me just try to explain it very quickly basically what this is saying is that the average time on this person\u0026#39;s page so the average session duration went up about 16 and a half% and the bounce rate which is the number of people who click to the article and then immediately click back and that\u0026#39;s a bad thing like the bounce rate is people who land on your page and think oh this is not what I\u0026#39;m looking for and click back that\u0026#39;s a bad thing right so just with a couple of edits made by me uh made by me you know 7% fewer people and this was just in a 10-day span so not not the biggest number but uh definitely a very measurable change I mean imagine if you have every article on your website has 7% more people reading it I mean that\u0026#39;s a huge huge Boon especially if you\u0026#39;re getting tens of thousands of page views and a lot of traffic right so and if you look at uh the one on the far right side you can see yeah 11% more people engaged with the with the Articles so again imagine if you have a a website with 100 or 200 posts and 11% more engagement you know 11% more people clicking links and and buttons and things like that it\u0026#39;s big you know so this type of writing really works here we go another one time on site increased by 4.5x so people literally stayed on his website four and a half times longer than before which is just it\u0026#39;s huge Google loves that and it gives you more of a chance of them buying a product from you okay so the goal here is for me to show you exactly how I get results like this okay I want to show you all the principles that I write with and I train other people to write with that get the results that you just saw a little bit about me first I know I\u0026#39;m droning on this is getting to be a long video but uh there\u0026#39;s 





a lot to talk about and I\u0026#39;m very very uh circum locutus I that that just means I talk a lot all right and uh feel free to skip ahead if you\u0026#39;re not really interested I I won\u0026#39;t take it personally uh I am a proud College Dropout um not telling you that to brag and my parents certainly don\u0026#39;t like it but uh I\u0026#39;m telling you that because you don\u0026#39;t need any traditional education to write well I see this all the time people come to me and they\u0026#39;re like oh I have a PhD in this and I have a master\u0026#39;s in this and I just like all right can you write though like um not that I don\u0026#39;t respect them having a PhD it\u0026#39;s just that it doesn\u0026#39;t matter really for writing okay so you don\u0026#39;t you do not have to have traditional writing education or any education for that matter to be a good writer and I I I do hear this a lot from students of mine or people that uh want to write they go well I never really studied I don\u0026#39;t know how to write it doesn\u0026#39;t matter okay you could be a great writer you don\u0026#39;t have to go to college I did not well I did but not for very long okay uh I was an English teacher for a while in Europe uh in Prague Czech Republic which is one one of the most beautiful cities in the world I was there almost four years like 3 years and you know 10 months or something like that um I was an English teacher for only a year of that time though um I didn\u0026#39;t really like the job I just did it because I like to talk as you can tell and I like to write and help students with papers and stuff but I needed something more so around 2014 you know around 2013 New Year early 2014 I discovered a Blog content writing by chance I just Googled how can I make money writing online I found uh the search engine optimization industry and with it blogging and uh that kind of led me to writing a lot of content and I became a a full-time copywriter so this was around early 2014 I got into the SEO online marketing world I started writing a lot of blog content I worked with companies like leadr and convera smash digital branded IO a lot of these people were located in changai Thailand where I was living at the time I moved out of Europe um maybe if you if you guys really aren\u0026#39;t in SEO you don\u0026#39;t know these people it\u0026#39;s not a big it\u0026#39;s not a big deal uh but maybe Google them you can see what they\u0026#39;re up to uh there\u0026#39;s definitely a ton of good uh um companies in this Niche and uh just saying that I have experience working for them and I I\u0026#39;ve seen real results from their websites uh with the kind of content that I write I am the creator of web copy masterclass it\u0026#39;s an online training course I think I have about 300 or 400 now students learning uh web copy from me it\u0026#39;s about 60 videos of training on everything from writing concisely and with power to sales copy and positioning and tips for making content more engaging a lot of it is the stuff you\u0026#39;re going to learn today though I\u0026#39;m also a writing structor instructor at internet marketing gold it\u0026#39;s an online online marketing training site so I\u0026#39;m not telling you this to brag it\u0026#39;s really not that cool it\u0026#39;s just me clicking buttons on a laptop all the time all right so I don\u0026#39;t know much but I do have a lot of experience in the web content world I\u0026#39;ve written God knows how many articles I\u0026#39;ve trained tons of writers I\u0026#39;ve done a lot of editing I\u0026#39;ve done a lot of testing you know kind of okay what\u0026#39;s publish an article and see what the the engagement is let\u0026#39;s see how much it sells okay let\u0026#39;s change it and publish it this way and see if the sales go up that kind of stuff that kind of testing so I\u0026#39;ve really seen firsthand what leads to success in this business and what leads to failure so even though I\u0026#39;m a College Dropout and I don\u0026#39;t know much I do know quite a bit about this all right so I know that was a ton of talk so let\u0026#39;s just kind of uh reiterate what you\u0026#39;re going to learn in the rest of the presentation and I promise you the rest of the presentation is going to be a lot more succinct than what we just went over okay I just kind of wanted to set up the information the best way I could all right so you are going to learn all of the key ingredients for writing engaging ey popping and high converting content the kind of content that gets the results that I\u0026#39;ve shown you already like a lot of sales a lot of clicks a lot of Engagement okay we\u0026#39;re going to cover the basic content content principles sorry so that\u0026#39;s going to be how to write helpful engaging content that readers love and this is going to help you write quickly and with confidence okay it\u0026#39;s also going to get your results you\u0026#39;re also going to learn web sales copy you\u0026#39;re going to learn the basics of how to write product reviews that sell so you can start earning money as soon as possible and all that money you earn can be reinvested into your business publishing more content upgrading your software getting more training hiring more people all that money is going going to be huge you can also post screenshots of it on Facebook which is the best thing ever trust me it\u0026#39;s it\u0026#39;s why I get up in the morning and you\u0026#39;re also going to learn assets for scaling again like I said before you\u0026#39;re going to learn how to turn this knowledge into some assets that will help you grow your business quickly okay let\u0026#39;s 






poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
Jump Right In with quality content 101 a quick crash course 98% of web content is boring unhelpful and corporate that\u0026#39;s that\u0026#39;s just how it is the vast majority of web content is still very poor quality and the reason being is that even though it\u0026#39;s 2023 I still think we\u0026#39;re in kind of like let\u0026#39;s say not the beginning but the early stages of populating the web with content it\u0026#39;s still such a huge growing industry and most of the industry is still dominated by seos who are producing content in Mass okay it\u0026#39;s dominating by dominated by by these kind of big companies that are just producing tons of content using either Ai and not editing it or they\u0026#39;re using cheap agencies or they\u0026#39;re using cheap francers that don\u0026#39;t really know how to write good content all they\u0026#39;re doing is trying to just publish it fill that page uh get the keyword requirement and rank an articol they don\u0026#39;t care about quality all right so I would say 98% of web content is still pretty bad a lot of it looks exactly like this I don\u0026#39;t have to to to read it out loud for you to see kind of how bad it is why using email marketing well right off the bat there\u0026#39;s a you know there\u0026#39;s a mistake there but uh in times of everchanging relevance algorithms of social media news feeds and I I can\u0026#39;t even read it it\u0026#39;s so bad it\u0026#39;s just super wordy isn\u0026#39;t it it\u0026#39;s wordy it\u0026#39;s long- winded it doesn\u0026#39;t sound natural it almost sounds like a robot it could be AI uh it\u0026#39;s using just the weirdest words email marketing is a stable pillar of e-commerce sales you know like it\u0026#39;s does anybody talk like that you know it sounds to me like this writer is just trying too hard to sound smart you know uh somebody who was really into email marketing would be a lot more chill and personable you know so and again notice like um the the the header here is why use email marketing you know forget the typo so the person wants to use to to learn about why to use email marketing and instead of actually helping the reader uh with the teaching them why you use email marketing they\u0026#39;re just kind of droning on about what email marketing is you know they\u0026#39;re totally missing the point okay so most web content really looks like this and even blogs on super popular websites like tech radar where I got this from it\u0026#39;s a massive tech review site for laptops and cameras and all that stuff even their blogs are super poor quality all they care about is quantity they\u0026#39;re they\u0026#39;re pushing out massive amounts of content okay and it\u0026#39;s really bad for their brand but it\u0026#39;s good for SEO the problem is it\u0026#39;s good for SEO now right it\u0026#39;s good to just push out a lot of content now but if their content is not getting any engagement which I\u0026#39;m sure it\u0026#39;s not and if their content is just very poor quality and they\u0026#39;re not making any sales I think eventually the rug is going to be pulled out from underneath them maybe not today maybe not tomorrow but eventually they\u0026#39;re going to have to get their act together or else they\u0026#39;re going to get penalized because Google is like I said getting smarter and Google is not going to keep ranking uh um people who just don\u0026#39;t know what they\u0026#39;re talking about like uh tech radar is not an expert in anything all they\u0026#39;re doing is just pushing this terrible content in Mass okay so let\u0026#39;s look at a little bit uh about why this content is so bad first of all it sounds like a corporation okay um imagine you you\u0026#39;re going there for Tech advice you want to uh you know read about laptops you want to read about uh gaming equipment you want to read about cell phones well who do you want to hear from you want to hear from a real expert right you don\u0026#39;t want to hear from a corporation that\u0026#39;s sounds like they\u0026#39;ve never actually used this product before right but listen to their content you know um the price is kept Low by wisely employing some slightly older components like an 11 gen Intel Core 17 processor but these are paired with the Nvidia RX you know like it\u0026#39;s all just fluff it sounds really boring and corporate right uh it\u0026#39;s not quite as flexible it\u0026#39;s not quite as flexible a laptop as some of those found on the list uh if you\u0026#39;re just looking for a straightforward gaming system this is the one for you again just lazy corporate right it\u0026#39;s just empty empty words and fluffy BS there\u0026#39;s nothing very helpful here it\u0026#39;s just them kind of droning on and on and on oh it\u0026#39;s powerful oh it\u0026#39;s competitive oh it\u0026#39;s the one for you um uh we found that it also feels quite well constructed what does that even mean what does it mean what is well constructed what is it what do you mean it\u0026#39;s the one for me what do you mean it\u0026#39;s competitive pricing you know it\u0026#39;s it\u0026#39;s all just fluff nothing very helpful at all it\u0026#39;s just again like I said basic facts about the laptop fluff they\u0026#39;re kind of like uh even Sid stepping the the subject a little bit they kind of go off on some Diet tribes the price is kept uh Low by wisely using uh some older components like it\u0026#39;s kind of unnecessary for for the content you know it sounds like they\u0026#39;re just trying to fluff up the word count there\u0026#39;s no dep their analysis these people clearly aren\u0026#39;t an expert in this subject at all and even good content o fly even good content is usually bad so I think like on the surface a lot of people would think oh this is good content because it\u0026#39;s grammatically correct and it\u0026#39;s written in proper English and there\u0026#39;s probably no spelling mistakes and uh they actually answer this question do you actually need a terms of service document they do answer that question however the content itself is actually bad and you can you can read it for your yourself I\u0026#39;ll pick out some of the the worst Parts here um so yeah terms and condition policies also known as terms of service or terms of use are not required by law but they are crucial nonetheless you know again just a long super long sentence and crucial nonetheless you know this very high register Hoy pooy style of speaking right or for what reason you might ask well for literally any reason any business website or service can potentially lead to damage to its users okay not the worst but it\u0026#39;s also it\u0026#39;s pretty fluffy right let\u0026#39;s skip down to the next paragraph you might think it\u0026#39;s unnecessary but in reality having a legally compliant terms of conditions document will save your skin sooner or later it\u0026#39;s just fluff there\u0026#39;s no reason to be writing this stuff it\u0026#39;s irrelevant in my opinion there\u0026#39;s a lot of problems here and notice long sentences the paragraphs are huge it\u0026#39;s a big block of text there\u0026#39;s no pattern Interruption right you\u0026#39;re just kind of staring at the screen and it\u0026#39;s hard to pick out the words it\u0026#39;s bad okay so you have to understand that content might actually look good on the surface it might be grammatically correct it might have all the keywords it might have all that cool stuff it could still be bad content you have to dig deeper to to see why it\u0026#39;s actually not well written this is a skill that once you develop you\u0026#39;ll be able to not only evaluate your own content you\u0026#39;ll be able to evaluate writers and their samples when they apply to work for you which is super super important so what is quality content anyway well according to google quality content is people first thanks Google just write good content that\u0026#39;s it see you guys the presentation over you heard Google just write good content I\u0026#39;m done see you next time just kidding 



poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
what exactly is people first content people first content is useful that means it actually helps the reader achieve the intent behind the search in a way that other articles can\u0026#39;t and that\u0026#39;s key it\u0026#39;s got to be unique and helpful if they can get the same information from any other article well then you\u0026#39;re going to have a hard time sticking out obviously ranking number one for your keyword is going to get you the most clicks but if your article is not helpful people are going to go to somebody else so the first thing that you need to do with your confident is you actually need to help the reader achieve the intent and so for example like say somebody has a question like uh using the gaming lap top example from before let\u0026#39;s just do the terms and conditions one right that terms and conditions content was just super factual they can get that same information from an encyclopedia they can get it from Wikipedia they can get it from any other source on the web why are they going to come to your article to get it when they can get it from somebody better and more trustworthy right so you need to really provide that extra level of useful information if you want to keep readers on the page and keep them coming back next your content needs to be engaging it needs to keep them on the Page by giving them an enjoyable simple reading experiment uh experience sorry remember that that one from before again the terms and conditions Big Blocks of text big paragraphs long sentences big words it sucks to read something like that it\u0026#39;s a slog it\u0026#39;s not enjoyable people have millions of options they can read anything they want on the internet literally anything they want at any time if your content sucks to read they\u0026#39;re just going to stop reading it you\u0026#39;re going to go read somebody else\u0026#39;s and it\u0026#39;s got to be conversational it has to be written in a tone that matches the subject matter and sounds like a real human not an AI or an academic essay a good example would be like imagine if you have a mommy blog right mommy blogs are super popular now it\u0026#39;s a huge industry and and and rightfully so right like it\u0026#39;s it\u0026#39;s a very important topic you now imagine if you have a topic like okay top top five activities for your child\u0026#39;s first birthday party and then you read the content and it sounds like a corporation you know if it\u0026#39;s your child\u0026#39;s first birthday party there are many activities one might want to choose from here are the top five ones it\u0026#39;s like that doesn\u0026#39;t sound like a a mommy blogger right that doesn\u0026#39;t sound like a real human being it has to sound like a real human would sound if they were naturally talking about that topic we\u0026#39;re going to cover a lot of examples but that\u0026#39;s just the first one that uh came to my mind right and each Niche is going to have a unique tonea gardening Fitness mommy blogs cooking lawyer it doesn\u0026#39;t matter and the reason I have the two stars next to conversational is because there are some niches like law or medicine where or maybe something like Tech or academic research where you do really want to sound kind of you know dry more close to the vest more academic you know more High register corporate but that\u0026#39;s rare you know that\u0026#39;s only for the very official stuff like law and Medicine you know for the rest of the stuff you want to sound very conversational okay that\u0026#39;s what makes good web content thanks Kevin I just write useful engaging in conversational content okay we\u0026#39;re really done this time see you guys bye that\u0026#39;s it just just help people and uh write short paragraphs see it all right just kidding I won\u0026#39;t do this anymore I know it\u0026#39;s getting old don\u0026#39;t worry it\u0026#39;s actually simple let\u0026#39;s just break it down one by one I\u0026#39;ve already covered quite a bit of it but okay useful what is useful inness anyway so like I said when people come to your site to read an article whether to be informed or to buy they are looking for you to help them s a problem there are some exceptions like maybe people are coming to you just for entertainment you know like I like to read basketball websites I\u0026#39;m not really trying to solve a problem there I would just want to be entertained for an hour when I have some downtime but that\u0026#39;s very you know that\u0026#39;s that\u0026#39;s rare most web content is out there to solve a problem okay if somebody comes to your to a Blog called how to run farther they have a problem right they\u0026#39;re trying to meet this Fitness goal they\u0026#39;re trying to run further and they need your advice they can\u0026#39;t run as far as they want to they want to add time to their run they need your advice that\u0026#39;s the problem what about how to become a freelance writer they want to learn to write online but they don\u0026#39;t know how like they want to start a new job they want to bring in some side income but they don\u0026#39;t know where to where to start they don\u0026#39;t know how to earn money that\u0026#39;s their problem top 200 Google SEO ranking factors this means that somebody wants to rank a website and they need to know what matters they don\u0026#39;t know you know so they\u0026#39;re coming to you to solve that problem or like I said in the rare exception maybe they\u0026#39;re just a board SEO geek and they\u0026#39;re looking to fill the time that could be possible as well uh but again it\u0026#39;s very rare and hey even if they\u0026#39;re coming for entertainment you still got to keep them on the page if you want Google to to get all those engagement signals if they want to be entertained and you\u0026#39;re not providing that entertainment uh that\u0026#39;s it you know your website\u0026#39;s going to tank eventually and lastly how does Bitcoin work this could be something like they\u0026#39;re new to crypto and they want to learn the basics so even if you don\u0026#39;t think the customer is really coming to solve a problem I would say in like 95 to 99% of cases they really are coming to solve a problem even if it doesn\u0026#39;t look like it okay so keep this in the back of your mind when you\u0026#39;re writing content if you want to be useful you must help them you must help them solve this problem if you want to help them you must give more than just surface level information telling them facts does not help and if you can think about the uh the tech radar one I showed you before uh don\u0026#39;t worry we\u0026#39;re going to see a lot of examples I\u0026#39;m just bringing it up now if you can think about that one from before and they were just saying things like oh it\u0026#39;s competitive pricing oh it\u0026#39;s well constructed oh it\u0026#39;s got this processor and it\u0026#39;s got this gigahertz and it\u0026#39;s the one for you that stuff is useless right it\u0026#39;s just surface level information it\u0026#39;s facts about the prodct right the reader is going to read that and think like okay well what do you mean well constructed what do you mean competitive pricing what does this gigahertz thing do what does this computer you know I don\u0026#39;t even know you know that\u0026#39;s how bad it was like I\u0026#39;m trying to talk about it and I don\u0026#39;t even know what the thing does because they didn\u0026#39;t tell me you know that\u0026#39;s that\u0026#39;s just how bad that content was it wasn\u0026#39;t useful at all so here\u0026#39;s a thought experiment that I use with all of the writers that I train this is how I kind of get them to start thinking about writing useful content imagine that you want to lose weight who does everybody probably wants to lose a little bit you know um and you see some protein bars uh they\u0026#39;re chocolatey they\u0026#39;re peanut buttery they\u0026#39;re delicious you want to eat them trust me this is the this is the vein of my existence it\u0026#39;s every single day I want to eat these protein bars I know that they\u0026#39;re not nearly as healthy for you as they say they are but that\u0026#39;s neither here nor there so you have a problem now you want to lose weight and you think a protein bar will help but you don\u0026#39;t really know your problem is you aren\u0026#39;t sure and you want to find an expert to help you right so you Google this and you click the first result and here\u0026#39;s what the first result says RX bar protein bar chocolate sea salt nutrition facts is this helpful I don\u0026#39;t really think this is helpful right because it\u0026#39;s just the facts it\u0026#39;s just a bunch of information with no explanation right you could have actually just looked at the bar yourself and gotten the same information right you didn\u0026#39;t need to go to this article what were you really looking for when you Googled that term what you were looking for was an expert to help you make this decision right that you were looking for an expert\u0026#39;s opinion you were looking for an expert to walk you through the science you were looking for an expert in the industry to compare it to other bars you were just looking for somebody to help and instead you got facts and that\u0026#39;s exactly what the other article was doing before talking about the gaming laptop just the facts so imagine if uh you went into the the protein bar shop and you were like hey can this help me lose weight and instead of helping you the guy just says oh it\u0026#39;s 210 calories oh it\u0026#39;s 23 grams of carbs oh it\u0026#39;s 12 grams of protein you would be like that\u0026#39;s not what I asked you buddy you know you would you would be like okay but does it help me to lose weight and then their you know their brain would probably explode right that\u0026#39;s just how a lot of these uh articles go so I hope this shows you why facts and surface level information are not helpful at all there\u0026#39;s no explanation of how it helps you lose weight it just gives you the facts there\u0026#39;s no analysis of the ingredients you don\u0026#39;t know if they\u0026#39;re healthy that you don\u0026#39;t know if they\u0026#39;re right through weight loss you don\u0026#39;t know if they\u0026#39;re right through muscle gain you don\u0026#39;t know if the carbohydrate to protein ratio is good you don\u0026#39;t know if the protein to calorie ratio is good it\u0026#39;s not you know so it\u0026#39;s um it\u0026#39;s uh you\u0026#39;d be much better off just eating chicken um than taking this protein bar just just to put it out there I\u0026#39;m no expert but I can just so uh there\u0026#39;s no details about the company the bars are the science behind it who is \u0026#39;s bar I don\u0026#39;t know them they could be garbage I have no idea uh ingredients okay egg whites cashews Al I mean these all sound pretty good but uh how do I know if these are good for losing weight cashews are full of calories like is that really something that I should be eating if I want to lose weight you know and again there\u0026#39;s no experience or expert opinion right there\u0026#39;s nobody saying well when I took it this happened or I\u0026#39;ve taken I\u0026#39;ve eaten 20 different bars in this industry this one is good or it\u0026#39;s bad that\u0026#39;s kind of what you were looking for right you were looking for useful content this is not useful again surface level information like facts or basic statements it\u0026#39;s not helpful this bar has 210 calories that did not solve your problem and it\u0026#39;s the same thing with all the surface level statements we saw in the other content from before just useless flu Oh it\u0026#39;s well constructed okay well that\u0026#39;s not helping me buy or not buy the produ so you usefulness useful content is that next level of information the level of information that helps solve their problem beyond the basics it could be actionable tips okay if we want to stick to the protein bar example it could be something just like hey actionable tip if you\u0026#39;re trying to lose weight eat one of these every other day or eat one of them per week or eat them only after a workout or eat them only on days you do cardio something like that expert advice or opinion you know hey I\u0026#39;m a fitness trainer and a lot of my clients are trying to lose weight and in my experience the ones that eat these protein bars don\u0026#39;t lose weight because they\u0026#39;re full of carbs and calories and people use them as an excuse just to snack on something delicious which is you know true in like 90% of cases that\u0026#39;s neither here nor there key details that could be something like oh it\u0026#39;s made with sea salt which is good for your metabolism oh it\u0026#39;s made with cashews that are really filling so you don\u0026#39;t uh so you don\u0026#39;t get all that snack Cravings later on in the day oh it\u0026#39;s made with cacao which is a better form of chocolate just details about the product that could help you make a decision and further clarification on complex topics that could also be next level information that could be something like oh um you know the calories are it\u0026#39;s 210 calories and there\u0026#39;s 12 grams of protein that means the protein to calorie ratio is actually pretty low and this bar is not ideal maybe you should get something with 20 grams of protein or more again notice how it\u0026#39;s just more depth it\u0026#39;s next level from that surface level and that\u0026#39;s where usefulness lies and that\u0026#39;s what you need to do in your web content so the key point I\u0026#39;m trying to make is that you just got to add depth you got to add more you got to do more than just say a surface level statement okay you need you can add depth to your content by providing information or unique Al analysis that will help the reader achieve their goal whatever it happens to be I have this problem a lot when I\u0026#39;m editing other people\u0026#39;s content or training writers I see a lot of writers who think they\u0026#39;re good and they\u0026#39;ll make a statement like oh this protein bar is delicious you really should get it it\u0026#39;s like oh that\u0026#39;s not very helpful or like this protein is delicious because it\u0026#39;s made with sea salt and cacao or coca okay well what does that mean what does it taste like you know compar it to other bars what is uh what\u0026#39;s so good about sea salt what\u0026#39;s so good about cocoa powder you know just more and more debt don\u0026#39;t don\u0026#39;t leave your readers wanting more when you make a statement back it up add more depth it\u0026#39;s more work it\u0026#39;s more thinking but that\u0026#39;s that\u0026#39;s your job when you\u0026#39;re writing you know so you got to do it you remember back in school uh when your teachers uh taught us in elementary school about writing what did we have to do we had to elaborate right if fifth grade children can\u0026#39;t get away with not elaborating you can\u0026#39;t get away with it either I remember uh when I was someone somewhere in elementary school it\u0026#39;s was probably like third fourth or fifth grade or something like that I turned into essay that was very very uh short and let\u0026#39;s just say concise to be uh to be polite you know and my teacher failed me on it and said you know all you did was just say this is going to be fun or I want to do this and I want to do that and like I didn\u0026#39;t back it up at all and I remember she just wrote elaborate elaborate elaborate so look if I can\u0026#39;t get away with that when I\u0026#39;m in elementary school you can\u0026#39;t get away with it if you\u0026#39;re trying to build a blocking business you need to elaborate don\u0026#39;t just say say oh this gaming laptop is well constructed elaborate tell me how it\u0026#39;s well constructed don\u0026#39;t just say it\u0026#39;s competitive elaborate tell me how it\u0026#39;s competitive okay one more example I think this is going to be very helpful in kind of bringing to light the concepts that I\u0026#39;m I\u0026#39;m trying to teach you okay imagine you want to fish in Florida legally you don\u0026#39;t want to end up in uh Fisherman\u0026#39;s prison or I don\u0026#39;t know Jacksonville or wherever the hell they send you if you break the law yeah no offense that anybody from Jacksonville but uh so notice how this isn\u0026#39;t helpful at all I saw content just like this on on the Google results page when I googled this keyword I rewarded it because I don\u0026#39;t want any kind of uh you know duplicative or uh copyright infringement okay so if you want to fish in Florida legally there are many laws you need to know here are a few you know you need a fishing license go get one there are many fish that you cannot catch don\u0026#39;t fish those fish okay Florida has strict bag limits don\u0026#39;t go over the limit see what\u0026#39;s happening here they\u0026#39;re telling you the fact and they\u0026#39;re not backing it up it\u0026#39;s like well where do I get where do I get the license you know uh where do I get all of these things this is not helpful if you\u0026#39;re just giving them the surface level right you can\u0026#39;t just tell people there are fish that you can\u0026#39;t catch you know so don\u0026#39;t catch those fish okay well which fish you know how do I get the license which fish are off limits what are bag limits anyway I\u0026#39;ve never heard of those things where do I get these IDs you know you need a Bo boat license and a safety ID you know okay well where do I get that boat license and safety ID you know how do I fish safely from a boat you know like uh help me elaborate make your content useful add more and more and more answer all of these questions who what when where why and how we learn these all in grade school answer these questions yep so my number one tip for all of you is if you want to write useful cont content go levels and levels deeper okay one last example I can\u0026#39;t help myself I really love examples like this so how to run farther just by warming up this is actually an article that I rewrote years ago that I ended up saving because I think it\u0026#39;s a great way to uh teach what I\u0026#39;m trying to tell you so anyone that wants to run farther has surely heard of warming up it\u0026#39;s terrible but who really wants to waste time warming up well you should because it could really help you if you want to run far further start by walking then move on to jogging you can even stretch before you start running etc etc you you could you don\u0026#39;t need for you but notice how there\u0026#39;s not really much below the surface level here they\u0026#39;re just kind of telling you obvious stuff uh you can stretch before running okay everybody knows that start by walking and then jogging well everybody knows that you know where\u0026#39;s the next level here where is the the useful content the unique useful stuff that\u0026#39;s going to actually help me run farther once it run farther just stretch I I know I promised I would stop I know I promised I would stop doing this I actually forgot I did it again yeah but that\u0026#39;s how every SEO blog goes you want to run farther just stretch okay you click this button buy something look what happens when you add all of this depth okay all of this extra useful stuff these actionable tips the scientific evidence to back it up visualization uh do this for three to five minutes do these stretches stretch your quads stretch your hips stretch your arms arms in circles do the Frankenstein walk and this will add 15 to 20 minutes to your wock there\u0026#39;s benefits here there\u0026#39;s scientific evidence there\u0026#39;s actionable tips there\u0026#39;s Vivid visualization there\u0026#39;s there\u0026#39;s clear instructions there\u0026#39;s details there\u0026#39;s everything this is this is amazing content um imagine you wanted to run far imagine you were running and you couldn\u0026#39;t run further and you were like wow how do I run further let me Google that and you found this article you would be like oh my God this is amazing you know this would tell you exactly how to do it in Vivid detail right you could literally read this article and 2 minutes later be outside running further right because now you know all the stretches because now you know all the benefits of doing it you know and you know just how long to do it and which which muscles to stretch right so usefulness answer all of these questions add details add depth when training writers I often tell them to include at least one useful tip benefit example or personal anecdote for subsection so if you haven\u0026#39;t started blogging yet you know when you\u0026#39;re when you\u0026#39;re blogging you normally have all these headers you know you\u0026#39;ve probably learned about H1s and H2S by now um and these are different subsections so with something like how to run further um one of the subsections might be stretches that you need to do okay stretch one stretch your quads two stretch your your hips you know or it might be the H2 might be something like why stretch anyway and you go into the science of stretching like so you have all these subsections right and when I\u0026#39;m first starting to train new writers I always tell them instead of just providing surface level information instead of just saying stretching is proven to help you warm up and and and improves distance because it stretches out your muscles and improves endurance that\u0026#39;s just a basic fact that everybody knows right so add at least one tip benefit example or personal anecdote for subsection so with that stretching subsection you might say something like when I first started running uh I never stretched and I could only run for 5 or 10 minutes before I was getting tired but once I started stretching my quads and my hips I noticed that I was running for 20 or even 30 minutes so I can tell you from experience this really works see how much more valuable that is to the reader it really Fosters a lot of trust in them it really it really makes the reader think okay this person knows what they\u0026#39;re talking about I could see myself doing that I can see myself stretching and running further this really is possible let me read the rest of this article at least one unique thing for subsection Bel uh above the surface level don\u0026#39;t just give them the basic information add usefulness to it 




poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
okay next up is engaging engaging content is content that makes it simple and enjoyable to stay on the page remember the terms and conditions from before not very enjoyable in general engaging content contains short sentences short paragraphs lots of white space and pattern interruption remember this one huge paragraphs big words lots of punctuation long sentences you know this kind of makes it all hard to skim it\u0026#39;s hard to quickly pick out key information it\u0026#39;s hard to find the answer to the question it\u0026#39;s very long- winded there\u0026#39;s not much Whit space there\u0026#39;s more text you know Whit space is basically just like the blank space in between the words and the sentences and paragraphs you know it\u0026#39;s all kind of just hard to get the gist of it\u0026#39;s not enjoyable to read people are going to click back and find a different article if you write like this this type of writing makes it hard for readers to skim read and understand that\u0026#39;s bad for engagement in SEO I\u0026#39;ve mentioned it before but engagement metrics like time on page you know how long people are staying on your website clicks and all that kind of stuff shares likes comments all of that stuff is good for Branding it\u0026#39;s good for sales and it\u0026#39;s good for SEO Google picks up on this stuff and if the time on page down website goes up Google is going to think oh people clearly like this this person must be publishing good content there\u0026#39;s a good chance they\u0026#39;re going to get a boost and that could be for all of your articles you don\u0026#39;t know Google is really finicky like that so um you know having good engagement is is super important here\u0026#39;s an awesome study I found from X right there a design firm read that part that\u0026#39;s in uh highlighted in purple there the cones in our eyes contain red green and blue color sensitive photochemicals when we stare at an object for longer than a few seconds these chemicals start to deplete and the cones begin sending incorrect information to our unsuspecting brains so when people have to stare that long at your content to read it rather than being able to kind of skim around with their eyes like this it actually physically hurts the brain so not only is long and complex content difficult to understand it actually hurts the eye hurts the brain and sends bad information to our brain you know again it just makes their reading process difficult so our eyes need to move and see constant pattern Interruption and if not the the user is going to bounce and if they\u0026#39;ve got millions of different things they could be doing online different articles to read all of that stuff they\u0026#39;re not going to stay on an article that is not making their lives simple and enjoyable check out this content isn\u0026#39;t it so much better isn\u0026#39;t it so much easier to read there\u0026#39;s just a lot more Whit space as well format the words are simpler there are short sentences short paragraphs simple words bulleted lists there\u0026#39;s a lot to get excited about here this is very easy to skin so keep sentences and paragraphs short and throw tons of pattern Interruption at your readers they\u0026#39;ll love it and by pattern Interruption I mean have a single sentence paragraph then two sentence paragraph then have a longer one then maybe one word in a paragraph short sentences long sentences just keep mixing it up keep them guessing you want to keep them on their toes you don\u0026#39;t want to bore them with blocks text 



poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
okay lastly conversational content this is a little bit more complicated than people might think it is actually content should sound like a real human being naturally talking about the topic not a school essay or news article like I said before in simpar terms right like you not an academic journalist Corporation salesperson one of the first things I do with new writers is I tell them everything they think they know about writing is pretty much wrong everything you learned in school about academic writing is wrong for web content that\u0026#39;s a rule of thumb but it\u0026#39;s it\u0026#39;s it\u0026#39;s pretty true and what I mean by that is most writers when they get into this business when they just start blogging they look around at all the rest of web content right that\u0026#39;s kind of what everybody does right when you start a new field you see what other people are doing and you copy that uh the problem is like we said in the beginning of this presentation 98% of web content is really bad so people look at other web content and they think oh I can write like that I\u0026#39;m just going to do that they don\u0026#39;t realize that they\u0026#39;re mimicking a um uh a bad article so what I do with new writers is I tell them forget everything you\u0026#39;ve learned and be yourself everything you learned is wrong be fun be weird be be interesting this is web content we\u0026#39;re trying to enter entertain and educate people at the same time it\u0026#39;s like entertainment right so I always want writers with a unique personality I want people that can tell jokes I want people that can get excited I want people that you can use analogies and metaphors and all that cool stuff I want people who can be themselves I don\u0026#39;t want journalists I don\u0026#39;t want uh corri writers you know I don\u0026#39;t want that that\u0026#39;s not a good web content so just be you here is what every every single article on the web sounds like you know not every single one 98% of that right spring gardening tips for beginners the snow begins to melt the days become longer Springtime is here and it\u0026#39;s time for many gardening enthusiasts to go to their local store and pick up some vegetables to plant and watch grow well this may seem like a daunting task for some in fact it\u0026#39;s quite simple when one has learned how to garden like a green thumb professional here are 10 tips for gardening in the spring so is it bad content well it\u0026#39;s not terrible but doesn\u0026#39;t it just sound boring does it really sound like a real Gardener no it it sounds kind of like a Content writer just trying to write content about gardening you know it sounds like they\u0026#39;re just trying to fill the page and get the job done and they\u0026#39;re writing like an academic essay you know it doesn\u0026#39;t sound like good web content to me actually Google this term spring gardening tips or Google anything do Google top 10 plants for gardening or any other you want just Google something in your own Niche that you want to do I don\u0026#39;t care if it\u0026#39;s cooking I don\u0026#39;t care if it\u0026#39;s Mommy blogs I don\u0026#39;t care if it\u0026#39;s men\u0026#39;s fitness or women\u0026#39;s fitness or whatever Google it and look at the Ser look at the results page it all sounds the same they literally all are just looking at each other and mimicking each other it\u0026#39;s it\u0026#39;s an echo chamber it\u0026#39;s like Facebook or something Twitter it\u0026#39;s just an echo chamber you know people are just staying within their niches mimicking what other people are doing and producing the exact same articles and this is why web content is terrible okay so here are some tips for writing conversationally sound like you are talking to a friend now everybody uses this like kind of metaphor or whatever this kind of tip it\u0026#39;s not a metaphor sorry everyone uses this truism oh just sound like you\u0026#39;re talking to a friend but nobody actually knows how to do that like how do you sound like you\u0026#39;re talking to a friend well you do that by not sounding like a journalist or a corporation right you do that by being more relaxed and more personable you do that by mimicking a conversation asking stories and uh giving ex up asking questions and telling stories and giving personal experience and kind of like reacting to what the other person says oh yeah oh oh really oh I didn\u0026#39;t know that like putting these things into your web content is really good because it keeps the page it keeps the reader moving down the page very let\u0026#39;s say fluently or without any hiccups right if it reads like a conversation they\u0026#39;re going to be more engaged with it you want to use casual words and slang like uh in that gardening one from before it is a daunting task well nobody would ever say that you know imagine you went to your neighbor\u0026#39;s house and you were like hey what are you planting this spring you know they wouldn\u0026#39;t be like well it is a daunting task to plant these green beans like you\u0026#39;d be like you would think like what what what is wrong with you why would you talk like that you know that\u0026#39;s not how people sound right they\u0026#39;d be like oh yeah I\u0026#39;m really excited for Springtime yeah I love I love gardening here check out all these ones I\u0026#39;ve just picked out to Garden this year you know like much more casual right bring energy and use caps you know use bolds use use uh exclamation points you know say things that people would really say like oh Springtime is here I love this you know uh exclamation point people like that use I and you use more personal stuff uh right with you language constantly be using you you know uh I\u0026#39;m going to plant green bean uh or I recommend planting green beans because for you this means that you can have vegetables that you can use every single day in dinners that you make for your family you know you language that when the when the reader is like hearing their not their own name but themselves being addressed by the writer it it really really helps and give personal experiences just like people do Inver Sation like oh instead of being like springtime is here and it\u0026#39;s a daunting task to be planting green beans in your backyard you know nobody would say that you know that doesn\u0026#39;t sound realistic what does sound realistic is being like oh I remember when I first started planting and uh yeah I planted a bunch of green beans or I don\u0026#39;t know broccoli and by the time spring rolled around everything died a horrible death you know it was Terri I didn\u0026#39;t know what I was doing so I learned my lesson and now here I\u0026#39;m going to write this article to help you that kind of stuff here\u0026#39;s how I rewrote that that gardening content I think it just sounds more conversational it\u0026#39;s springtime yes my favorite time to get your hands dirty I don\u0026#39;t know about you but I love waking up early firing up the curig and hitting the backyard to plant asparagus spinach and all this kind of other stuff so and then notice there\u0026#39;s a personal experience a story I started my first vegetable garden five years ago and then uh I know it\u0026#39;s still cold but slap on a sweater cut on some gloves and grab a spade it\u0026#39;s time to plant it greens like much more casual fun laidback uh more personable sounds more like a gardening blog than a corporate blog right and the dirty secret about the blogging industry and uh the SEO industry is a lot of big corporations are buying up these content sites and they are using these very corporate dry tones because they\u0026#39;re very kind of middle of the road and they\u0026#39;re not going to ruffle anybody\u0026#39;s feathers and it doesn\u0026#39;t require any thought you know and a lot of these big corporations they just care about this quantity and quality right so the way you\u0026#39;re going to stick out is by being real because that\u0026#39;s what people really want so writing in a conversational tone is 100% necessary it makes you look authentic if you don\u0026#39;t sound like an expert people aren\u0026#39;t going to trust you it earns the reader trust right if you were going to a gardening blog or a mommy blog or a yoga blog or a men\u0026#39;s health blog or whatever and the person claims to be an expert and then they sound like an AI or a robot well then you\u0026#39;re going to be like oh this person\u0026#39;s not real I don\u0026#39;t trust them it\u0026#39;s more engaging people just enjoy reading it it\u0026#39;s plain and simple and it\u0026#39;s more emotional emotional and memorable if you tell stories and you give anecdotes and you and you truly help people and give them an enjoyable experience they\u0026#39;re going to remember that I\u0026#39;ve seen likes and comments and shares go way up subscriptions to email uh you know to email News letters people reaching out to the sign owner and saying oh I really loved your content like that\u0026#39;s the kind of relationship you want to Foster with your readership and you do that by giving them helpful content engaging content but also content that\u0026#39;s written in a tone that they identify with and enjoy writing in a corporate tone does the exact opposite it just reduces trust in the reader eyes if you claim to be something that you\u0026#39;re not and you use this tone they\u0026#39;re just not going to trust you they\u0026#39;re going to click back they\u0026#39;re not going to sign up they\u0026#39;re not going to buy from you plain and simple this leads to less engagement worse SEO and lower sales and we don\u0026#39;t want any of those things so let me just give you a quick aside here I know I\u0026#39;ve been mentioning a lot of these big Publications and big corporate uh buyers and things like that so I kind of answered this throughout the presentation just want to dedicate uh you know 20 to 30 seconds to it now why do so many big Brands get away with this bad content with this lowquality content in a super academic tone like tech radar and the spruce these are two of the worst websites on the web I I think they should be burned and um gotten away with for uh done away with for the rest of Eternity um the reason is that Google is still just an algorithm you know Google is still just a robot and Google really cares about Authority and Google really cares about velocity so velocity being how much content you\u0026#39;re publishing how quickly you\u0026#39;re publishing it and these corporations that are behind these sites are just so big they have so much money that they\u0026#39;re just pumping articles out over and over and over again and this is increasing their Authority on these topics and the velocity and therefore ranking the content but that\u0026#39;s why they\u0026#39;re getting a wave with it but the problem is that if they were to just invest more time into producing good content then their sales would go up their engagement would go up other stuff they write about like news or opinions would go up uh how two articles would go up and they would also futureproof themselves uh for the updates that we know are coming sometime in the future because Google is getting better and with the Advent of AI you know more and more people are going to be be able to produce this kind of robotic corporate content and Google is looking for ways already to to kind of get around that they\u0026#39;re looking for more authentic digital creators and eventually tech radar just like all the other big sites that were flourishing 10 years ago during different SEO times five years ago during SEO times that crashed these two will eventually crash and I hope it sooner rather than later because I\u0026#39;m tired of reading their content anyways moving along tech radar if for some reason you find yourself watching this presentation hire me please uh I would love to help you out okay so a quick tip here would be try to write like you would speak you know in general if you wouldn\u0026#39;t say it that way don\u0026#39;t write it that way if you write something and then you say it out loud and you think I don\u0026#39;t know if anybody would actually talk like this then it\u0026#39;s probably best to delete it now of course there are exceptions to the rule you can\u0026#39;t always write super conversationally but that\u0026#39;s a good rule of themb if you write something and you find yourself using these crutches these kind of easy academic words like ah one might find doing a push-up daunting then you know like oh okay nobody would ever actually say that you know a personal trainer would never say that to you a fitness Enthusiast would never say that to you okay let me delete that and find a better way to say it just a little tldr summary here number one just stop writing in that academic essay tone that you learned in school it took me a while it took me a while to beat myself out of that bad habit so get on it now just stop doing it don\u0026#39;t use big professional words okay owing to its build this yoga mat is a superb purchase so much content sell like this it\u0026#39;s terrible it\u0026#39;s blood curling choose simpler more relaxed vocabulary we are uncertain well that\u0026#39;s very corporate right it\u0026#39;s we and it\u0026#39;s very it\u0026#39;s very P pompous you know we are uncertain you know instead say something like oh your guest is as good as mine that\u0026#39;s what we would say in a real conversation right used to simple sentences instead of saying we recommend beginning a yoga regimen for health which sounds very corpor it sounds like a doctor recommending it to you you might say it just like a a person would every day at a coffee shop H just do yoga you\u0026#39;ll love it you know that kind of simpler conversation ready is is is is what people want and always use the simple present and active voice never passive voice you know always just try to stick to like what I just showed you before just do yoga you\u0026#39;ll love it instead of being like uh when yoga is done by a group of people their mental health improves that kind of passive voice no you know when people do yoga they love it do yoga you know simple present is much better this has some profanity I\u0026#39;m not even sure if like I\u0026#39;m allowed to use this in the presentation uh I love this stuff I\u0026#39;m not going to read it for you you can read it but I dare you to read this and not laugh and not actually want to keep reading you know I really love this writer she\u0026#39;s great um she\u0026#39;s just telling it exactly like like it is you know because I actually feel the same way about all those toiletries that you find at hotels you know and then she puts all these funny little things in here hasht lies and blasphemy and notice how it\u0026#39;s all one sentence paragraphs you know like with a lot of white space and pattern Interruption this is really engaging content this is really good stuff um so uh I think and notice how it\u0026#39;s really straightforward she\u0026#39;s using I a lot she\u0026#39;s relaying personal experience she\u0026#39;s using super short sentences with simple simple language the dreaded all-in-one shampoo and conditioner combo it sounds real you know it just sounds real I love it here\u0026#39;s a great example too College infogeek uh one of the best websites out there in terms of like good conversational tone and engagement format uh I really like this can uh I can give you the a rough estimate of minutes I fritted away just this morning 20 minutes on Reddit to 10 minutes about reading Sherlock Holmes 15 minutes looking at stupid pictures of dogs that\u0026#39;s basically every morning for me so I really like this one here is one that actually is a little bit robotic uh I actually know the guy who wrote this\u0026#39;s he\u0026#39;s a good writer and he\u0026#39;s very knowledgeable on this topic um so this is a little bit more robotic than I would like but it\u0026#39;s fine um because it\u0026#39;s still really good content and notice how he really makes it not maybe even not super conversational but super real because he\u0026#39;s relaying a lot of personal experience right and he\u0026#39;s using simple straightforward sentences that are very easy to understand and sound at least decently conversational and he\u0026#39;s saying things like Oh I\u0026#39;m a size L and you could see the fit in those photos when I\u0026#39;m wearing the the rashar I know you\u0026#39;re skeptical uh but they have a considerable combat sports fan base you know so it\u0026#39;s kind of like it\u0026#39;s pretty conversational it has a lot of his own personal experience and it\u0026#39;s written in kind of a direct straightforward manner so so even if you\u0026#39;re not an expert if you\u0026#39;re not as good as the the two writers we just saw it doesn\u0026#39;t matter you can write content like this you know and this is still good enough this is good stuff very helpful and informative as well here\u0026#39;s another good one that I wrote for a supplement company not too long ago I mean I think it\u0026#39;s good you know you can pass judgment if you\u0026#39;d like oh do you need running supplements yes and no thanks for the help by Dem monk well let me explain imagine the nutrients in your body as money in the bank you know so while this might not always sound like a conversation um it\u0026#39;s very chill it\u0026#39;s very relaxed there\u0026#39;s humor it\u0026#39;s very straightforward I\u0026#39;m asking questions like you might in a in a conversation oh isn\u0026#39;t running fun oh do you need running supplements well yes and no you know somebody might say that like hey uh Hey Kevin do you really need supplements when you\u0026#39;re running h no yes and no you know that\u0026#39;s kind of what we\u0026#39;d really say in a conversation so um uh and again like the last sentence isn\u0026#39;t that kind of like how people talk as well hey I\u0026#39;m not trying to scare you I\u0026#39;m just saying you know like uh that\u0026#39;s kind of how I got better at writing a conversational tone I really paid attention to how I was speaking to people and I was kind of taking note about oh I do say stuff like that a lot oh I do make those jokes I do ask questions I do add these quips you know I do make up words um so take notes of how you talk in conversations and just add that straight into your content just add it in there who cares take risks it\u0026#39;s web content we\u0026#39;re not writing uh you know we\u0026#39;re not writing the law we\u0026#39;re not writing the ation of Independence you know it\u0026#39;s like you can have fun 





so let me just give you a quick summary of what we\u0026#39;ve covered so far I know it\u0026#39;s been quite a bit make your content useful by adding layers in depth to your content below the surface go beyond those surface level facts add the benefits add the examples and add explanation keep it engaging make it simple to read with a lot of white space and pattern Interruption and write conversationally do not write like a journalist academic Corporation just be fun and relaxed be you be unique take risks have fun within reason this is how we going to write good informative fun content hi everyone so in this video 



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poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:

I will be covering how to do link building step by step and this will be a two to three part series on me teaching you guys how to do link building so with that being said let\u0026#39;s talk about what this video will be covering so here\u0026#39;s what we\u0026#39;re going to cover we\u0026#39;re going to talk about the tools you need so that\u0026#39;s important right so just what what are the tools that you\u0026#39;re going to need most of them are free pretty much so uh there\u0026#39;s that we\u0026#39;re going to talk about why guest posting right there are so many different ways we can do link building and so why do we specifically teach guest posting um we\u0026#39;re also going to be covering basically how to do guest posting right the guest posting components and this will be the part uh one of this and in that we will be covering content strategy we\u0026#39;ll talk about building your competitor list we\u0026#39;ll talk about list building and then last of all contact hunting so let\u0026#39;s go and dive straight into it tools you\u0026#39;ll need very simple for email we\u0026#39;re going to need a Goog Google spreadsheet or kind of I mean you can use anything really but the Google spreadsheet is the easiest thing to use um you\u0026#39;re going to need a g Suite so basically you\u0026#39;re going to want a email domain that is under your like d domain right and you want to make sure that it\u0026#39;s a personal name so as example it\u0026#39;s going to be for me Jessica jal.com uh and not like a info jess.com or like things like that we want your name and you want to set that up and the reason why we do this is because it just you just come across a lot more as a serious and professional um and that\u0026#39;s really important so don\u0026#39;t send out a single email until you\u0026#39;ve got this done so is that now you want to uh download uh actually not download but you basically want to um like install this tool called mixmax and connect that with your Gmail account um there\u0026#39;ll be instructions there but basically this is a free tool that allows you to track who opens your emails how many times they seen it things like that and if you pay for the paid plan like I think it\u0026#39;s like $20 a month or something um they have like more kind of uh features such as like um what like different sequences and Automation and things like that so that\u0026#39;s a tool that is worth looking into but mixb you just need it just a free version anyway um you\u0026#39;ll need gmass well actually no this is optional one of the students kind of uh found this tool and this was I think for the free plan you\u0026#39;re able to do things that mixmax does but along with that automations and sequences and things like that but it\u0026#39;s a whole entire different tool and we\u0026#39;ll probably make another video in the vault for this and how to use it but that is optional if you just want to start off with that but for this purposes we\u0026#39;re going to do mixmax cuz I think it\u0026#39;s just the easiest one to use um and then yeah so with prospecting you\u0026#39;re going to need LinkedIn um you\u0026#39;re just going to need LinkedIn profile you don\u0026#39;t need LinkedIn plans you don\u0026#39;t need to you know jiz up your you know like LinkedIn profile and like you know optimize it and things like that and put a picture you\u0026#39;re only going to be using linting for the purposes of being a stalker you\u0026#39;re going to uh find companies you\u0026#39;re going to uh find employees and things like that so that\u0026#39;s what you\u0026#39;ll be using LinkedIn for um Hunter IO or any other tools to find emails um we just use Hunter IO but you can use anything and um so one thing to know is Hunter IO is free for the first like 25 like not the first 25 but you get like 25 credits a month um most email finding tools do this so what you can do um if you don\u0026#39;t want to spend the money is just sign for a whole bunch of them and just you basically rotate them and use up all the free credits or you can just pay for the plan I think it\u0026#39;s like 10 like $20 or something a month as well for like a lot of credits so there\u0026#39;s that um Lucia or contact out to find emails on LinkedIn so this is actually quite a handy tool that I\u0026#39;ve used where when I\u0026#39;m on LinkedIn and I\u0026#39;m on a specific person\u0026#39;s profile I\u0026#39;ll just go ahead and use their um yeah use use this like Chrome extension plugin uh and basically be able to find the the emails on there on the spot on LinkedIn um but I\u0026#39;ll show you guys how to do all of that but they\u0026#39;re just the tools and in analysis you\u0026#39;re going to need HFS so um you should have hress by this time um so uh yeah that\u0026#39;s kind of self- expon so they kind of tools you need so with that being said let\u0026#39;s 


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poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
Why guest posting?
talk about why guest posting so obviously there are just so many different ways to do guest posting right and so I\u0026#39;ve had a lot of people who are like oh like Jessica have you done XYZ method The Skys rper broken link building y y y and the answer to that is yes I have but not for my blog and not for the purposes of what most of us are here for which is building up our own personal blogs right I\u0026#39;ve definitely done campaigns where I was working for like a SAS company and what they\u0026#39;ve got what their leverage and value is is they were able to do a lot of these campaigns where they sent out like yeah basically they sent out emails and like hey we\u0026#39;d love to get a link from you and in exchange we\u0026#39;ll give you like free access to our tool our software and that\u0026#39;s a really like you know really attractive proposition for a lot of people right they get a tool for free they have to pay for it and all they need to do is put in a link right so with guest posting um you know this is kind of the best method that we found when it comes to bloggers like us and I\u0026#39;ll talk about why that is in the case but first of all let I just want to talk about what guest posting is for those of you who don\u0026#39;t know what guest posting is but guest posting is really just this process of you reaching out to a company or a site and being like hey I would love to contribute a guest po so content and article and and in in exchange for you know writing a piece of content for you I\u0026#39;d love to put in my links in there or some links in there right so basically you\u0026#39;re trading a piece of content for some links and so what this does is that guest posting if you do it really well and you master this it facilitates a lot of things it facilitates link trades link exertions negotiations relationships Partnerships there\u0026#39;s a lot of opportunities that guest posting office and I\u0026#39;ll talk maybe a bit more about that um in a second but I actually talk more about this um in another module but another thing about Guest blogging or posting is that is it is about value right so let\u0026#39;s bring it back to that example I gave where I was you know this is quite a common thing for SAS companies when they do email Outreach they offer people you know free access to their tool in exchange for a link they\u0026#39;ve got something they can Leverage like it doesn\u0026#39;t really cost them much like SAS companies to give free access to a tool to another person in exchange for a link right but as bloggers as people like starting from zero where you know we might not have the money to pay for links and we obviously don\u0026#39;t have a software it\u0026#39;s it\u0026#39;s it\u0026#39;s really hard to basically you know basically convince somebody to give you a link so in that case what we do is that we are writing an article the article that we write for them is the value exchange so that\u0026#39;s kind of where the importance of guest posting comes from so there\u0026#39;s that now guest posting opens so many doors for opportunities so that kind of ties in the first one right so I\u0026#39;ll be very brief on this but I go into um this in another video where I talk about basically how I was able to monetize my skills um that I\u0026#39;ve learned from BGE and like turn it into a service which included content writing link uh like selling links and SEO Consulting and stuff and so I had and that was all through the vehicle of guest posting I didn\u0026#39;t do any single client Outreach and things of that just for guest posting in my first 3 months of launch I was able to make $10,000 in like 78 months I was like basically um I quit my job and I went full-time in this and guest posting was I truly do owe guest posting the the vehicle for doing all of this for me um so that\u0026#39;s why now another kind of four reason that just sprung to my head on why we do guest posting is the thing is guest posting is hard it is it\u0026#39;s simple but it\u0026#39;s not an easy process there\u0026#39;s the and it\u0026#39;s a whole process so we\u0026#39;re going through it now but it is a whole process and because it\u0026#39;s hard the best thing about this is because it\u0026#39;s hard Nobody Does it no not many people do it anyway right so competition is relatively speaking lower um you know and the thing is again if you can Master this and do the high things that nobody wants to do you\u0026#39;re going to get a lot of rewards for it so that is why we teach guest posting above all and in saying that things like like Skyscraper broken link boing they\u0026#39;re just so easy you can just Google how to do it it\u0026#39;s really easy to do guest post on the other hand there\u0026#39;s just so many more skills and elements and variables involved uh and which is why we\u0026#39;re teaching it so that is guest posting in a nutshell now let\u0026#39;s actually talk and break down all the components that you need for to start guest posting 



poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
1. content strategy
starting off with content strategy so I have done a lot of coaching calls at this point and 300 actually to be exact I that was the last time I checked a few months ago so I\u0026#39;ve done over 300 coaching calls and people come to me a lot with guest posting questions and this is uh like link building guest posting questions and this is one of the things where um people ask me this a lot so Jessica when do I start guest posting a ling building how many articles do I need to publish on my site before I do that right so this is a very common question and the answer to this is the most annoying answer and it kind of depends um there\u0026#39;s not really a set number it just depends on your situation and I\u0026#39;ll talk more about that well now so let\u0026#39;s talk about it so there\u0026#39;s a few things you want to consider and you want to look at this holistically and I\u0026#39;ll kind of touch on each of these so the first thing you want to think about is your Niche and what sites you\u0026#39;re reaching out to so think about your Niche s you\u0026#39;re reaching out to things like that then you want to think about do you have enough content published on your site that covers a spread of topics you can easily link to okay so you know they\u0026#39;re kind of the basically the two things that you want to consider right so in saying that you can start guess posting with three articles on your site or 15 plus it doesn\u0026#39;t matter and I\u0026#39;m going to give you an example here so let\u0026#39;s just say you were in the productivity Niche and you had five articles on mindsets your first five articles were things like on perfectionism um self-fulfilling prophecy or whatever may be five things on uh yeah on your mindset and stuff and so then you reach out to sites productivity sites say you\u0026#39;re reaching out to yeah basic company productivity sites productivity tools whatever it may be and whether for your pictures or whether they suggested something they\u0026#39;re like hey we want you to write an article or you\u0026#39;ve pitched them an article on five ways to help boost employees productivity so think of what article that would be it\u0026#39; be basically like round up five ways to boost help boost employee productivity and the thing is it can be somewhat hard to link back to your articles and mindset right um so this is something where and not impossible right but just somewhat hard and maybe this not the best example but that\u0026#39;s just an example there um on how this worked I\u0026#39;ll give you another example actually on my own experience with this so when I started out you know doing this doing starting a blog and stuff I was I was how old was that was like 21 or something I basically had zero experience like zero leverage nothing and I didn\u0026#39;t know what I was I didn\u0026#39;t really necessar have any passions and hobbies and stuff and so when I was picking my Niche I kept it really broad I was it was actually a bit of a mess it was like business psychology productivity Tech you know just things things I\u0026#39;m interested in and I had three articles on my site before I started guest posting the first article was like um hobbies that make money like a my listicle my linkbait hobbies that make money the second article is like how to become a freelance programmer on this V was like the best keyboards or something it was like ridiculous like three uh really random articles that I just wrote I had no content strategy don\u0026#39;t be like me and so three articles published I went ahead and started writing um basically doing Outreach and doing guest posting and so it really I kind of fell into like this email Outreach email CRM kind of uh Niche when it came to guest posting and I was writing a lot like my first few um guest Post article topics were all on like email Outreach because that was what I was doing I was like pitching things because I was like oh well I know how to write about three don\u0026#39;ts and dos of email Outreach because I\u0026#39;m doing it right now so they were the Articles that I was writing and the thing is you can imagine that writing an article on like three things to do when it comes to email Outreach there is absolutely no way like there was no way that I could contextually and relevantly and naturally link to anything to do with hobbies that make money best keyboards and freelance programming like it just didn\u0026#39;t make sense and so I was like scrambling and quickly wrote up an article related to emails on my site so I can link to it right and that\u0026#39;s kind of where it comes like the content strategy comes in cuz you have to think about what is a yeah basically when it comes to your content do you have enough content there where when you are doing these guest post outage and stuff that things can link back because again the point of your guest posting is that you able to contextually and relevantly Link back from your guest post to an article on your site so that\u0026#39;s kind of where this is important so you should probably just do a bit of a little bit an audit see what articles you\u0026#39;ve got published and be like okay is this Broad and general enough right so a broad and general article if you productivity Niche might be something like U uh yeah 50 best productivity strategies for companies or something like that or not even companies but just yeah basically 50 best productivity strategies right and so therefore when you\u0026#39;re writing something with five ways to help boost employee productivity in a productivity Niche it can be much easier to link back to you know 50 best productivity strategies um so that\u0026#39;s just something you want to kind of consider when you are starting out guest posting and you might do an order and you be like okay I don\u0026#39;t think I have enough you know articles or it doesn\u0026#39;t cover that big of a spread of things in my Niche I might just write a few more just to bridge that gap between the missing gaps of topics you have right so that\u0026#39;s something I want you to kind of really consider um or you can be like me and just have three articles and go ahead and do guest posting and then just basically like write articles along the way um completely up to you how you want to do that so that is content strategy 


poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
2. bulding your competitor list
so let\u0026#39;s kind of also now dive into building your competitor list so when it comes to building your competitor list like these are the websites or sites where you\u0026#39;re going to putting put into ATS and basically scrape and look at their like whether they do guest person or not whether they um yeah do you know because you want the links that they have essentially right the competitor links are links you want to have as well especially when they\u0026#39;re guest post so when it comes to the criteria for looking at competitor list there\u0026#39;s not really that much to it the first thing is probably just having a highd um and this makes sense right because obviously if you were you know you wouldn\u0026#39;t necessarily want a competitor that had a 10d because they probably if you have a 10dr you probably don\u0026#39;t have that many links and not many high quality links right whereas a competitor with 60D has a lot of links obviously has high quality ones that\u0026#39;s why they\u0026#39;re higher D um so that\u0026#39;s something to be mindful of so uh there\u0026#39;s that now there\u0026#39;s not really a number to it you know depending on your Niche you could it could be 20 plus Dr 30 plus Dr 40 plus Dr so just be mindful of of that um but yeah for my Niche I probably at this point 40 50 plusd is my bare minimum threshold but if you\u0026#39;re starting out you might look at 30 plusd again also depending on your Niche so there\u0026#39;s that now note that your competitors are not always your exact Niche so let\u0026#39;s kind of yeah maybe can talk more about that so each sub Niche you have is an individual competitor so I\u0026#39;m going to give you an example um like you know when people like okay like let\u0026#39;s say I and this is this is quite common where you know if I was in the mum niche as I\u0026#39;ve got a mom blog I that\u0026#39;s my Niche that\u0026#39;s what I want to do that\u0026#39;s my identity um you know you know yes your competitors are also other mum blogs absolutely but more than that your computers are also each sub Niche that you\u0026#39;re writing about right so in my mum blog I might be like okay well I\u0026#39;m going to be talking about parenting because I\u0026#39;ve got children and I yeah I I that\u0026#39;s part of me my identity as a mom we going to talk do a whole cluster sub Niche on parenting I might have another another sub Niche on relationships right like I relationships with me and my partner my husband wife things like that so there\u0026#39;s that and then I might have another sub Niche on um Etsy uh because I did an online business as a work from home mom on this say a home mom from the side and I did Etsy okay so maybe they\u0026#39;re the three sub niches that I\u0026#39;ve got initially starting out so when you\u0026#39;re looking for competitive sites don\u0026#39;t just think oh Mom BL blogs are my competitors it\u0026#39;s also parenting blogs are your competitors other relationship blogs are your competitors Etsy online business selling things on it see they they that Niche is also your competitors right so that\u0026#39;s the way I want you to think about it so another example is if you\u0026#39;re in the sales Niche uh you know in your first five articles on the subject of email Outreach so email Outreach is one of my sub niches then I can choose to Target competitors that are solely in the niche of emails so that\u0026#39;s just another example there so with that being said let\u0026#39;s actually talk about how you can build and find these competitors and there\u0026#39;s a few ways specifically to the three um but we\u0026#39;ll kind of go through them so first place is Google search good old Google search It\u0026#39;s really simple and let\u0026#39;s just take the email the like I\u0026#39;m in the sales Niche and I want to yeah and i\u0026#39; basically my first five articles in the email space so what I would do is I\u0026#39;d basically just go to Google and I would just type in best email blogs like it\u0026#39;s just it\u0026#39;s that easy so if you\u0026#39;re in another Niche you type in best X blogs that\u0026#39;s what you\u0026#39;ll do and you\u0026#39;ll see that there\u0026#39;s just a huge Roundup of articles that give you all the different blogs email marketing email blogs out there so in saying that let\u0026#39;s kind of go and click open a few of them so we click open just the first few one um we can basically just give this and let\u0026#39;s have a look we\u0026#39;ve got um okay so this the r up litmus blog so let\u0026#39;s have a look this is the this is the link all right cool so we\u0026#39;ll open it up I check it okay cool looks like a legitimate blog doesn\u0026#39;t look like a really bad site so so that\u0026#39;s the first thing I check for and then the next thing I do is I\u0026#39;d go into atfs and I would just see what the Dr is right because obviously our criteria is also Dr and this is an 86 awesome there we go that\u0026#39;s kind of done um you have a copy of this kind of blogging Master spreadsheet um and you\u0026#39;ll have these kind of different things here but yeah so in the competitor sites you just this is an example I popped in here but we\u0026#39;re just going to put in so we have litmus it was a d86 to go ahead and fill it in and a niche is what\u0026#39;s a niche it\u0026#39;s like a All In want email marketing service so we can just type in email marketing service here and this is actually a good way like you might even build out your competitor niches first and then you might be like okay well this might be something where I\u0026#39;m I\u0026#39;m seeing a gap in the content that I might want to publish on my site before I reach out so that might be something you do um so okay let\u0026#39;s just do another one for the sake of example let\u0026#39;s see the second one iterables blog let\u0026#39;s have a look at this one um um okay cool looks like a nice functioning site let\u0026#39;s pop this in HS and look at the Dr look at this one this for iterable it\u0026#39;s a Dr 76 awesome it meets my criteria of 40 plus Dr so that\u0026#39;s good and this is a what is this it\u0026#39;s a um Omni Channel marketing platform awesome so I\u0026#39;m going to just pop this in the niche and there you go that\u0026#39;s basically how you build out your competitor site so you\u0026#39;ll basically go through all of this list that\u0026#39;s 15 in there there\u0026#39;ll be another list um well there\u0026#39;s 19 here and Etc so that\u0026#39;s kind of unlimited and that\u0026#39;s only for one Niche right like if I was in sales one thing I might want to talk about is um uh what\u0026#39;s another subnation sales it could be about um prospecting I don\u0026#39;t know maybe that\u0026#39;s a thing oh sales kind of the same thing sales prospecting blogs things like that so I might do that um if you\u0026#39;re in different another Niche like you might be in the fitness Niche right best fitness blogs um here we go um there we go round up of all these Fitness fitness blogs that you can look at so there you go that\u0026#39;s basically how you build outter competitive L one way anyway so another way that you can do it is take notes of sites ranking for the keywords you\u0026#39;re also wanting to rank for so this makes sense right if you\u0026#39;re any keywords are you\u0026#39;re targeting anybody that\u0026#39;s ranking any sites that\u0026#39;s ranking for is also probably a site that is likely to be a competitor so that\u0026#39;s kind of do an example so we go to keyword Explorer and um let me think um okay so like um let\u0026#39;s just say email Outreach is a is a keyword that I want to go after so if I look at this and I look at who\u0026#39;s ranking so I see the first one\u0026#39;s back Linko so I know back Linko is a SEO kind of like guy so basically um not nothing to do with sales and email per se he just has one article and email so basically I don\u0026#39;t consider this a competitor semrush I also know it\u0026#39;s like a tool uh so not a competitor let\u0026#39;s look at hyper rise so if I look at this one we have um let\u0026#39;s have a look at what this is okay cool double Lael Outreach engagement with personalized images cool so it\u0026#39;s about email Outreach things like that Outreach personalization sales all kind of the same thing so awesome this is it and let\u0026#39;s actually look at the Dr of this hyperize it is a dr70 awesome so this is a site that I want as a competitor so I\u0026#39;m actually just going to go into here and add that in as well it was a 70 site and it was like a like a emo uh personalization tool there we go and that\u0026#39;s basically it you basically just go ahead and build up a competitor list so they\u0026#39;re kind of the two methods there now note that all not all competitor sites are going to be like the greatest list you know um so what we are going to do with this competitor list is reverse engineer it and you\u0026#39;re going to find some sites where like oh okay this competitor has done a lot of guest post and there\u0026#39;s some competitors that don\u0026#39;t do guest post and that\u0026#39;s just kind of the nature of things um so that\u0026#39;s something to be mindful of okay so the more you the more competitor list you have the better um so sites you can guest post for also includes Brands you would be in affiliate for so just B bit of a side note where you know you can also like an Outreach campaign you can do as well is basically you can bypass the competitor stuff and you can might just go to basically affiliate sites and see yeah you can see if you can best post for them or reverse engineer Des sites right any like affiliate brands that you want to you Brands you want to be affiliate for it\u0026#39;s probably related to your Niche so somewhat um so you can actually reverse engineer their side as well so that\u0026#39;s also another way that you can find competitors so um well basically competitors are probably affiliate sites when saying that so that\u0026#39;s basically how you would build your competitor list and um yeah so with that being said 




poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
3. list building
let\u0026#39;s just go straight into the next component okay so the third component list building um we\u0026#39;re going to talk about two different methods um the first one being reverse engineering method and with that let\u0026#39;s kind of go into it so this building the reverse engineering method so it\u0026#39;s very simple and I\u0026#39;m just going to go over the steps first and then afterwards I\u0026#39;ll walk you through step by step how you would do this so first you take your competitor site and then put it into ATS second you\u0026#39;ll find out where they have guest posted for um and then afterwards you\u0026#39;ll segment the list and so you\u0026#39;ll segment the list by different kind of uh variables and that\u0026#39;s basically how you do the reverse engineering method so let\u0026#39;s dive straight into it so I\u0026#39;m going to show you two examples but I went in ahead for the interest of time to go find a site where I know that they\u0026#39;ve guest posted for we already reversed engineered it and so therefore I can go in and you know basically show you guys so Al form um this is like a what is it it\u0026#39;s just like a little a site on does no manufacturers is like a B2B kind of a thing anyway so basically what you do is you take your competitor site you\u0026#39;re going to go to at and we\u0026#39;re going to go into we\u0026#39;re going to go site Explorer and we\u0026#39;re going to pop it in now there are kind of two uh little pages that you can look at and I\u0026#39;ll kind of show you both ways um one way I think it\u0026#39;s maybe a bit easier but it just they\u0026#39;re kind of both kind of the same but we\u0026#39;re going to go into referring domains so on your left here you\u0026#39;ve got referring domains depending on which plan of HFS you have it might look a bit different but referring domains is where you want to go into so referring domains basically just says Hey for L form what domains are linking to l.com and so we\u0026#39;ve got 816 domains here now the first thing we want to do is do a bit of filtering so we\u0026#39;re going to go ahead and do a filter of do follow we\u0026#39;re probably going to set the Dr again to our requirements so I\u0026#39;ll just for the sake of this I might do 40 to 80 you probably want to go quite high with your D like range even if you\u0026#39;re not initially targeting it right so I\u0026#39;ve got some people who are like hey Jessica like you know um should I just should I start off with 40 DL sides um you know and you know all 70 DL sides or whatever it may be and you can start up wherever you want but I suggest that when you\u0026#39;re already doing the reverse engineering part of this you may as well scrape and have a look at the whole entire list and then once you build up your Google Sheets uh list then you can filter base of that and be like okay I want to do a campaign of like 40 Dr sites then 50 Dr sites and 60 Dr sites and it saves you from going back to L form and basically repeating this process right so for this instance I might do 85 um and we\u0026#39;ll do so Dr 40 to 85 um we don\u0026#39;t really care about these ones we do care about excluding subdomains just to clean up our list a bit and I will make the language here I will make it English and that\u0026#39;s it let\u0026#39;s do show results and we\u0026#39;ve now filtered it from 800 domains to look at to now 169 so that\u0026#39;s like just much more doable uh so there\u0026#39;s that now let\u0026#39;s kind of go through this I\u0026#39;ll take you through what this kind of what this site is so to speak so or well basically how to read this so domain is obviously the site that\u0026#39;s linking to L form we\u0026#39;ve got things like Dr we don\u0026#39;t really care about these what we\u0026#39;re looking at you can filter office also by traffic as well but um this isn\u0026#39;t kind of too bad um that\u0026#39;s kind of weird just 387 but anyway um but what I\u0026#39;m looking for is we\u0026#39;re looking for links to Target this is basically the um main thing you\u0026#39;re looking for is domain and links to Target so you\u0026#39;re going to see here we\u0026#39;ve got numbers here on the links to Target we\u0026#39;ve got things like 3 1 2 Etc and what that basically means is that there are three links from transfix that links to L form so basically Alam has three links from transfix that\u0026#39;s what that means and three one so up City L form has one link from OBS City Etc so that\u0026#39;s what that means and how you going to figure out how to find and spot the guest post is you\u0026#39;re basically going to open up these links to Target it\u0026#39;s just a click and you\u0026#39;re going to see here um basically within that little page links to Target here what page specifically on transfix is linking to um L form and then you\u0026#39;re going to see anchor and anchor and Target Euro so this is really kind of kind of important here so the first thing I look at is a referring page I look at is this a Blog first of all that\u0026#39;s the first thing I\u0026#39;m looking at I look at this five web design tips to create websites of global BS this looks just like a guest post looks like a Blog looks like a lisal this is a very typical kind of guest posty kind of article structure title so to speak so that\u0026#39;s the first thing I\u0026#39;m like okay that\u0026#39;s flagging to me already that this is a guest post then I look at anchor and Target URL I\u0026#39;m looking at here so we\u0026#39;re seeing here that you know they\u0026#39;ve got in this art in this five web five web design tips there is an anchor IND industrial website design that\u0026#39;s linking to this L form blog so that\u0026#39;s what that\u0026#39;s what\u0026#39;s saying that\u0026#39;s what this is saying here and then we have another so again this is there\u0026#39;s three links here these are the three links and so already this gives you basically a bit of context around the surrounding anchor text and straight off the bat I can already see that this is a guest posst and the reason why is we\u0026#39;ve got something like this the owner and head of business development of alform doesn\u0026#39;t that look like author\u0026#39;s bio right this looks like an author\u0026#39;s bio and the best thing I recommend at the start is for you to always open up so I\u0026#39;m going to open up this referring page I\u0026#39;m going to open it up and I\u0026#39;m going to check to make sure that this is a guest post um so look I first thing I do is I look at the start so I\u0026#39;m looking at okay we\u0026#39;ve got Ian low I don\u0026#39;t know who Ian L is but I\u0026#39;m going to scroll to the bottom cuz I want to see what there does an author\u0026#39;s buy which is actually quite typical for gas Bros and here we go Ian L is a web entrepreneur and he is is the owner and head of business development of L form so now actually we know that the founder of L form is Ian Lo so any guest post that\u0026#39;s going out would probably be in Ian\u0026#39;s name and because we can see this we know this is a guest post already right because usually this is a very guest posted thing you\u0026#39;ll have an author\u0026#39;s by line so there we go we know that this is a guest post site transi fix that\u0026#39;s amazing that\u0026#39;s awesome so what I\u0026#39;m going to do is I\u0026#39;m going to go ahead and copy this uh domain I\u0026#39;m going to go to list building so now we\u0026#39;re in the list building part portion of things we\u0026#39;re going to go to Target website we\u0026#39;re going to pop it here this was a 85 uh Dr site and now we\u0026#39;re going to find out what this is whether it\u0026#39;s a here we go um company individual build or submission site and we\u0026#39;re going to segment that list and I\u0026#39;ll tell you what this means so if we go back to transi fix I\u0026#39;m looking at this and I can already see that this is a company site it\u0026#39;s not like an individual blogger or anything like that it is a very much a ass kind of product uh a software product um so it\u0026#39;s a company site but what I want to know and what I\u0026#39;m curious about is whether this is a site that actively promotes guest posting and a site that actively promotes guest posting I call them a submission site you can call it whatever you want but these are basically sites that you know have right for us Pages contribute content Pages things like that the easiest way to first look for it is basically scroll down to the bottom of the photo and see if they\u0026#39;ve got like a right for us kind of page and from looking at this there is none I want to just do contact us and see whether there\u0026#39;s anything there and there isn\u0026#39;t Okay cool so from the looks of it they don\u0026#39;t have there but just to make sure I\u0026#39;m going to do what is called a Google search operator and what you do is you basically type in site do a little um I forgot what that\u0026#39;s called little bit of a brain flog here but basically you want to De site just in this very specific format you want to do plus and then you\u0026#39;re going to put in some keyword so maybe that keyword is right for us um o can\u0026#39;t spell as well and this is basically this is a site operator that does that basically says Hey within this site tell us if um it can attains this specific word so we can see here that none uh for these but obviously like this is just another example we can see smashingmagazine.com and this is a pretty much a very good example of let\u0026#39;s see maybe maybe to have it maybe they don\u0026#39;t let\u0026#39;s have a look um um that\u0026#39;s interesting let\u0026#39;s quickly have a look at this okay maybe don\u0026#39;t have it but anyway so we\u0026#39;ll just ignore this for now but yeah so basically I\u0026#39;m looking at transfix and there doesn\u0026#39;t seem to be really anything here so one thing I want to just play around with some [Music] cont okay so let\u0026#39;s have a look here so no so there\u0026#39;s no contribute there we might even just do guest guest post maybe um so we just want to do a bit of um keywords here oh here we go look at that website localization guide so what I\u0026#39;m spotting here is actually an email but I mean let\u0026#39;s let\u0026#39;s have a look that\u0026#39;s kind interesting here so yeah I mean let\u0026#39;s have a look I mean they actually might be promoting that so this looks like just a normal blog at the moment and if I scroll down doesn\u0026#39;t look like this is relevant but if I want to scroll down to the bottom so yeah this is like quite interesting so we\u0026#39;ve got George we\u0026#39;ve found a George here and there is so what we found is that there is no guest post site so to like not guest post site Sor a guest post page promoting it so I\u0026#39;m not going to call this a submission I\u0026#39;m actually going to call this a company site because you know well this is a company um it\u0026#39;s not an individual blogger they don\u0026#39;t have a pro like that I can see any way promoting guest posting right phot us and stuff so I\u0026#39;m going to list this as a company and what do you know our luck we basically just found who to contact um so this was going to be the next stage but while we\u0026#39;re here we\u0026#39;re going to put in George here because George is a digital content marketer and he literally says for guest post inquiries email him so I\u0026#39;m just going to go ahead and pop it in so um that\u0026#39;s the funny thing you\u0026#39;re just you just kind of find things like that so I\u0026#39;m going to put it in under cont Tech name one because this is a very clear indication of hey this is this is the person um but what I will also do is I will double check that to make sure that he still works for Trans fix um and let\u0026#39;s get the email as well so yeah that\u0026#39;s kind of a little Stroke of Luck there but that\u0026#39;s basically that so that\u0026#39;s a company so if I think about um if I think about an example of a Mission site um Let me let me think there was a example here um but I blanked out for a moment I\u0026#39;m trying to remember there was a few submission sles I came across but we\u0026#39;ll probably look at but yeah actually to be honest any slite that has like a right for us right for us page to be honest um is was probably to like as an example this one like anytime you see anything with a right for us page um something like this that\u0026#39;s a submission site that\u0026#39;s what I would so yeah so remember how I said looking at the footer if it\u0026#39;s got something like a right for us submission page contribute content to us submission page that\u0026#39;s what I mean by submission so uh that\u0026#39;s kind of a way you can look at it but in saying that let\u0026#39;s kind of also now look into yeah let\u0026#39;s kind of actually go and move forward here so um and keep going through that that\u0026#39;s already transfix awesome we found one so let\u0026#39;s kind of look at the next one send pulse um so it\u0026#39;s got three um let\u0026#39;s have a look here and look I mean we can already see it um Ian Lao author at senul blog um we\u0026#39;ve got a site just looking at this it just already smells like a guest post for me but you always open up to check right so and I would always just look at the start okay is the author there the author\u0026#39;s there I already know this is a guest post but if you sometimes they don\u0026#39;t have the author at the top and so you can scroll down all the way to the bottom and you\u0026#39;re going to see whether there\u0026#39;s a little kind of little guest uh little author\u0026#39;s bio here and we kind of have one somewhat um but there you go we\u0026#39;ve got another one send pulse awesome let\u0026#39;s actually look down and see whether they\u0026#39;ve got a little right for us anywhere here um and it doesn\u0026#39;t seem like they do but I will pop it in we\u0026#39;ve got send.com and let\u0026#39;s go back into here this was also an 85 looks just like a company but let\u0026#39;s just also double check so what we can do to double check is just simply do our little SE dual search operator again so site simple.com plus maybe WR for us this isn\u0026#39;t perfect um but it\u0026#39;s it\u0026#39;s something uh what is link building guide so that\u0026#39;s really not what is it um we might do something like guest post oh here we go we\u0026#39;ve got a guideline so it doesn\u0026#39;t look like they\u0026#39;ve promoted you know guest posting and things like that but they do have a guideline page um but let\u0026#39;s have a look let\u0026#39;s click on it um that don\u0026#39;t follow guidelines about the blog yada y yada so sometimes this happens where you you actually get a guest post opportunity and they send you to a Blog where it\u0026#39;s like hey here\u0026#39;s our like guidelines so I don\u0026#39;t necessarily think um yeah so let\u0026#39;s have a look here oh there you go another Stroke of Luck where basically it\u0026#39;s telling us you can well actually let\u0026#39;s have a look first um first we\u0026#39;ll agree on a topic for your post don\u0026#39;t start writing Um send a publish to so if you don\u0026#39;t hear from us okay cool so it looks like actually they want you to um and so we going review it finish copy that\u0026#39;s interesting so we\u0026#39;ll agree so they want you to agree for topic first but I actually want to have a look whether it\u0026#39;s saying to whether they\u0026#39;ve given email here um no sponsored articles here let\u0026#39;s have a look okay doesn\u0026#39;t look like anything but it seems like Natasha is the right person so we\u0026#39;ve kind of got a little luck here where we found not Natasha NASA um and her email so we will double check on that but since we\u0026#39;re already here we already found it we may as well actually just pop it in um I would consider this a company doesn\u0026#39;t look like they\u0026#39;ve got like a submission form like a r for us that kind of a thing where it\u0026#39;s generic email and stuff so we\u0026#39;ll pop that in she was an editor um I would probably also include where was it um this thing here as a note and I will get her email but we we will verify it so this doesn\u0026#39;t always happen but we\u0026#39;ve had a bit of a little streak of a good streak um at the moment with coming up with like the emails it\u0026#39;s just there delivered to us in the sil nice silver platter so anyway that\u0026#39;s kind of this building and now one thing I do want to go back and iterate with this these things are is that first thing to make your life easier is that you can filter the links to Target to 2 plus a minimum of two and the reason why I say this is typically when you are doing guest post typically you do only like you always try to get more than one Link in there like it\u0026#39;s very rarely you do a guest post where they only allow just one link like typically it\u0026#39;s always 2 plus right so if I look at up City I let\u0026#39;s have a look whether this is a guest post or not um but more than likely a lot of the times it\u0026#39;s not a guest post and it\u0026#39;s well not that it\u0026#39;s a guest post but it\u0026#39;s just sometimes like we\u0026#39;re got like it we\u0026#39;ve got6 domains but sometimes you\u0026#39;re filtering through like 300 400 500 domains right and an easy way to filter out that list again is probably just to filter out anything that\u0026#39;s a one um so just a two plus so it\u0026#39;s just one of those things where let\u0026#39;s look at skills you need um and if we have a look at this and um so yeah so this doesn\u0026#39;t look like a guest post to me but let\u0026#39;s confirm it um let\u0026#39;s actually just go ahead and have a look um so you can see here that it\u0026#39;s just we\u0026#39;ve got no author at the top I could be wrong um oh okay well this actually is a guess post there you go so that one surprised me but again it\u0026#39;s one of those things where sometimes you\u0026#39;re going to have things that fall through the CRA cracks but a lot of times it isn\u0026#39;t so I typically like to filter this to two plus but while we\u0026#39;re here and we\u0026#39;ve got skills you need we may as well just pop this into our list so we\u0026#39;ve got 77 let\u0026#39;s pop it in um 77 I wonder if they\u0026#39;ve uh let\u0026#39;s have a look um this is an interesting here we go guest post so this one I would say is a submission site um here we goes contact us that kind of a thing um yeah so I would look at this and I would say this is a submission site because it\u0026#39;s just it\u0026#39;s got the submission kind of a thing so I would actually go ahead and put this here I would say this is submission and I would put in the contact kind of like U like here like in a little notes thing where the contact stuff is so there you go you can see that already a submission side so just going back to HFS again so what you can do here is this links Target you just do two plus so if you do two plus and you show results that\u0026#39;s going to filter out some of these domains as well so now we\u0026#39;ve basically cleared out like 50 of them so that\u0026#39;s also really kind of uh good there so um yeah anyway so with that being said that\u0026#39;s basically how you use basically how you reverse engineer sites and you basically go through this entire list and try to find everything what you can also use is the back links it\u0026#39;s kind of the same thing but it allows you to see all the anchor and Target URL without you having to click it open so you can also use this filtering stuff is pretty much exactly the same um so if you do 40 to 85 let\u0026#39;s apply that um if you do let\u0026#39;s see exclude subdomain language to English um it\u0026#39;s again pretty much kind of the same thing um and so but now you can obviously see the anchor and Target URL next so this might help speed up the process be like okay cool just creative looks like this might be a a a and you can actually see the links next to it as well so you can open up if you want to investigate a bit more um okay cool we\u0026#39;ve got like this little bio here we\u0026#39;re going to flag that and we\u0026#39;re just going to we we know already this is a guest Bo side so there you go that\u0026#39;s basically how you do the list building stuff um and then you\u0026#39;d obviously want to segment these lists by submission companies and individual bloggers and I\u0026#39;ll talk about the importance of that in in like the kind of like the next section but that is this building the reverse engineering method now let\u0026#39;s go into the scraping method so this one is more of a I don\u0026#39;t know when you\u0026#39;d use it if you wanted to go for more of a spray approach and you don\u0026#39;t really care about reverse engineering and I don\u0026#39;t necessarily always recommend it but some people would just like i\u0026#39; just rather scrape the whole thing or maybe go that way very easy you put the compar sign to ATS you filter and Export the list you tidy the list and that\u0026#39;s it so I\u0026#39;ll show you how to do that so let\u0026#39;s have a look at let\u0026#39;s go straight back into L form you basically go into here um you can at this point filter it if you want to I\u0026#39;ll just do it for the sake of this video but let\u0026#39;s just do that um and make this English language English just to clean up a list and show results um and then you can just export um you export all 169 rows this is going to give me a little sheet here but I will actually go into this one and just for the sake of it we\u0026#39;ll add in a new sheet let\u0026#39;s go to file import and I\u0026#39;m going to go ahead and upload that CSV file that HS has downloaded um so we\u0026#39;re going to just replace current sheet and import data and that\u0026#39;s going to basically give us everything right so you might be like okay well this is my list and I\u0026#39;m just going to an email campaign doing doing it like this where you know you don\u0026#39;t necessarily care if about reverse engineering it um now obviously doing it this way it\u0026#39;s more of a spray approach you\u0026#39;re probably not going to or actually you know what we\u0026#39;ll talk about this um in another section because I do talk about that later but basically that\u0026#39;s kind of it so it\u0026#39;s a sniper and spray approach right do you do more targeted or you do more of a big spray kind of shotgun approach um so reverse engineering obviously more targeted it\u0026#39;s takes you more time to basically go through and find those like those guest post sides but you\u0026#39;re going to get higher conversions like every time you send out you basically eliminate that one data point where it\u0026#39;s like do they accept guest post or not and the answer to that is yes because you can see that guest post that\u0026#39;s why this is so effective your conversion rates are just going to be so much higher you probably have to send out less emails as well uh but obviously it just takes more time to do that process now the other method the scraping method the one I just showed you where you exported it all out it\u0026#39;s less targeted it\u0026#39;ll take less time and the conversions are lower but you might even prefer that right so there\u0026#39;s not really a best way a better way there\u0026#39;s a preferred way my preferred way is the reverse engineering method I prefer to spend more time building out a list so I can just spend my time cuz you know less time on contact hunting and stuff and more time on emails and stuff but you can also do the scraping method but I don\u0026#39;t I just show you guys both ways depending on the type of person you are depending the type of Outreach you\u0026#39;re doing how you can do that so it\u0026#39;s kind of very easy peasy done there um all right so with that being said let\u0026#39;s actually 


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4. contact hunting
talk about contact hunting this is the last kind of uh part of the section and how to how you find the the right person so contact hunting now ideally you want to find two contacts the main and the backup contact UM ideally anyway it doesn\u0026#39;t happen all the time and the thing you can do is you can check their B us team contact us Pages as a starting point um you can also check LinkedIn which is a easier way I think and most most the time you\u0026#39;ll be using LinkedIn anyway um and who you\u0026#39;ll be looking for are people like head of content editors content managers and things like that these roles are going to be very varied right obviously there\u0026#39;s no standardized roles these are just in general stuff but you sometimes they digital marketing specialist sometimes they\u0026#39;re content writers sometimes they\u0026#39;re senior content marketers or content marketing managers the the titles are always going to be quite varied right so you know this is nuance and dynamic it\u0026#39;s not a perfect thing with like oh just look ahead of content that\u0026#39;s not the case it\u0026#39;s just going to be different so you\u0026#39;re going to have to use a bit of your discretion here so um one thing that\u0026#39;s also important is each company has a different structure and hierarchy which is what makes this nuance and dynamic right like obviously a company with 10 people as an example they might just have one head of content like that\u0026#39;s the person who handles all the no maybe not that\u0026#39;s not use head of content maybe it\u0026#39;s like a role content writer but that content writer manages everything in in from a Blog perspective even though they\u0026#39;re a Content writer right so you want to be mindful of that whereas a company with like 200 people they\u0026#39;re going to have a lot of hierarchies they\u0026#39;re going to have head of content editors senior writers writers and like just a whole bunch of people and like different levels and stuff and so in that case you\u0026#39;re you\u0026#39;re trying to find the balance between who\u0026#39;s the right person who writes these not writes these blogs but who has a say in whether I can contribute a guest post or not so you don\u0026#39;t want to go too far up like as example it\u0026#39;s a 200 employee company you probably don\u0026#39;t want to reach out to like the senior Marketing Manager um or like the the the CMO as an example right for a 200 employee company they\u0026#39;re probably like smaller roles that make these decisions whereas in a 10p person company if the only marketing content role is marketing manager you probably want to go for the marketing manager so it\u0026#39;s a bit nuanced and dynamic so we\u0026#39;ll kind of go through some examples I guess um as we go through this um but just know that it\u0026#39;s not as simple as just head of content or editors you just kind of have to use your discretion a bit um so yeah so 200 employee versus $ 10 uh $10 10 employee company so um yeah so okay so that\u0026#39;s actually just kind of go through that so let\u0026#39;s kind of go through our list again um so we\u0026#39;ll look into so the date reverse engineered I would actually put in a date there because you might actually just check on this periodically because if they\u0026#39;re still continually doing guest BOS you might check in in another two months and you\u0026#39;ll find more sides so that\u0026#39;s something that you can kind of do now let\u0026#39;s look at this building um let\u0026#39;s kind of start finding people so we\u0026#39;ve got some special cases here so transfix um you know what let\u0026#39;s approach it as though we\u0026#39;re doing it from scratch um if we just kind of get rid of this transfix let\u0026#39;s kind of have a look scroll towards the bottom look at about us and we\u0026#39;ve got stuff okay we got stuff about a team CFO CTO Finance C okay so nothing about the content writers so sometimes I do have like content managers and stuff just right here for you right so we don\u0026#39;t have it here that\u0026#39;s fine let\u0026#39;s look at LinkedIn so if we go to um LinkedIn sometimes I had here some just look it up um so we\u0026#39;ve got LinkedIn let\u0026#39;s have a look at people and so 78 employees so the first thing I do is well we can actually see this but the first thing I do is I probably just type in some keywords so I just look at content content or editor anything like that and just you can see so we can see there\u0026#39;s a few people that\u0026#39;s kind of C propped up um works on marketing strategy creative and branding digital marketing manager but with you can already see here digital content manager and that\u0026#39;s an easy and we knew it because it was George and now we actually see that he\u0026#39;s still working here so that\u0026#39;s a good sign uh so he\u0026#39;s still present digit a content manager so there you kind of go we kind of have all of this so we can actually go go ahead and copy and paste George his that\u0026#39;s his role he\u0026#39;s social I like to past in the Social cuz when I go into personalize it just makes it easier for me to find um and then the contact email so in terms of the contact email and stuff like again we\u0026#39;ve already have it here but I will kind of talk a bit more about how to find it but let\u0026#39;s just ignore that for now but let\u0026#39;s also talk about backup contacts right so this one is a special case we already know it so I\u0026#39;m not going to bother finding a contact name I\u0026#39;m also not probably not going to do the same for send post like I it kind of was quite clear that n nasta is the one to do it but let\u0026#39;s just go for send pulse as well actually um simpul let\u0026#39;s have a look at their uh our team cool about our company with we\u0026#39;ve got our team let\u0026#39;s have a look we\u0026#39;ve got our CEO head of Mexican office let\u0026#39;s see if we\u0026#39;ve got anyone so okay so we don\u0026#39;t really have anything to do with content here so nothing here that\u0026#39;s fine um you know it\u0026#39;s just good to check anyway let\u0026#39;s have a look at the LinkedIn um so we got a people I would just pop in content or editor and\u0026#39;s have a look so we have Karina content manager okay so this is a good one for us to play around with so we\u0026#39;ve got content manager I\u0026#39;m going to open up a profile we\u0026#39;ve got writer CMO content creator we have editor content creator head of SEO okay so it looks like we actually have quite a few options here right we\u0026#39;ve got another editor as well so I\u0026#39;m just going to basically open all of these profiles up and we\u0026#39;re just going to go through one to one and have a look so and like again IGN ignoring that the fact that we\u0026#39;ve we\u0026#39;ve seen the editor yeah so um let\u0026#39;s have a look content manager sounds like someone full-time sounds like someone there we don\u0026#39;t really have anything to go off with but we\u0026#39;ll kind of keep them sounds promising editor okay cool well editor she\u0026#39;s the editor sounds like someone else who may be possible that we reach out to we have content creator so it seems like they just create video content and stuff so yes it doesn\u0026#39;t look like it\u0026#39;s a management Mall looks like much more like just a Content role so in that case I will definitely don\u0026#39;t think that\u0026#39;s the right person head of SEO let\u0026#39;s have a look head of SEO let\u0026#39;s achievements let\u0026#39;s have a look at this so this looks like much more SEO less of a Content because it\u0026#39;s dedicated content role so wouldn\u0026#39;t do head of SEO uh we\u0026#39;ve got another editor here um but in saying that I think this is yeah well this is Ukrainian so even if I reach out to her I don\u0026#39;t think I can communicate with her so I would just skip this one especially cuz we already have another editor roll um and well that\u0026#39;s the different one so yeah I\u0026#39;m kind of tossing up between the two of this now if we didn\u0026#39;t see by chance of luck this one this email here I would have gone with Katarina cuz content manager just sounds a bit more of the right role than an editor where editor just edits so to speak right so but you know um but because we found that then we popped it in here but this is the case where I\u0026#39;m like I\u0026#39;m kind of not sure where I look at both of them I\u0026#39;m like you know what either or could be it and in that case I\u0026#39;m just still going to put Katerina um in here as a backup now obviously but um you know but you know if it was a kind of a the other case it was it would have been the other way around but and we\u0026#39;ll pop in their socials here and then this is a content manager and basically that\u0026#39;s how you find your context and so this is submission submissions don\u0026#39;t need to find a contact why because they don\u0026#39;t need you how you contact them is very easy it\u0026#39;s through the submission form um you we saw it before so that\u0026#39;s why you can basically ignore this you only find the editors or the contacts with companies and um like individual bloggers so there you go now let\u0026#39;s kind of keep kind of going here so what if you find two considerable contacts so you know in terms of who you think you\u0026#39;re going to reach out to go with the one you think will respond more that\u0026#39;s always a good way um and the second on go with the one that has recently published articles so sometimes if I\u0026#39;m looking at Katarina and ntia I don\u0026#39;t like either of them I think like their profile isn\u0026#39;t giving me much to personalize on and relate to and find Common Ground um you know that\u0026#39;s kind of sales one1 but if I looked at if I just yeah you know what let\u0026#39;s actually look at it if I looked at sen pulse and we do the Google search operators again site and I did Nastia just to find a profile um oh no but oh yeah actually interestingly she was Nast yeah goodness okay let\u0026#39;s do this um we can see that she\u0026#39;s an editor here but okay look she\u0026#39;s published articles that\u0026#39;s something I can relate to there\u0026#39;s something here that I can grab on to so that\u0026#39;s interesting so that\u0026#39;s I can do that now let\u0026#39;s look at Katarina so if we look at this you can see that Katarina hasn\u0026#39;t published anything on the sin pulse blog and therefore in this case I would probably actually reach out to nasia because at least then when I\u0026#39;m doing personalization I can personalize it when it comes to y when it comes to basically like hey I love the article you wrote on this so in this case I would have actually just kept it this way not withstanding the fact that I saw that she was the one who handles gu for us but that\u0026#39;s the way that you can basically decide between two suitable contacts so there\u0026#39;s that now with that saying that the last part is here um it\u0026#39;s about fighting the right email so why we do emails in the first place like why like people ask me they\u0026#39;re like oh can I do LinkedIn Outreach can I do Twitter Instagram whatever the thing with emails is that it\u0026#39;s scalable it\u0026#39;s measurable and that\u0026#39;s is what I found to be just the easiest right it\u0026#39;s one of those things where there\u0026#39;s a lot of Email tracking tools there\u0026#39;s not really much in LinkedIn tracking and things like that and it\u0026#39;s just better just to keep it all in one place it just keeps it nice easy clean and I find that people tend to respond to email more as well everybody has an email people do have LinkedIn but they don\u0026#39;t necessarily go on LinkedIn right sometimes people aren\u0026#39;t active on there they might check it like three once every like two months or something so it\u0026#39;s really hard to do Outreach on LinkedIn and Twitter and things like that I would just personally just do email all the time always find personal emails okay so always if you\u0026#39;re reaching out to n or Katarina always make sure it\u0026#39;s personal emails The Only Exception here is that for submission sites again because sometimes they have dedicated guest post sites you may as well bypass the personalization and go straight to generic emails and I\u0026#39;ve found this to be the case because I have reached out to submission sites and then the whole personalization shebang for a specific person and you know what they say to me they\u0026#39;re like thank you for your interest here\u0026#39;s our submission form please send this person an email like they just always direct me back to there so you may as well just save yourself some time to submission sites individual bloggers right like if you went to my blog right now and my site like you\u0026#39;re going to find emails where it\u0026#39;s like hello at you know at my domain name and the thing with that is that again when it comes to individual bloggers they probably will be checking all their generic emails so that\u0026#39;s the exception there and then obviously you can use generic emails as a last result if you can\u0026#39;t find anything absolutely nothing then you can do a generic uh yeah basically a generic email as the last resort um and there\u0026#39;s that so with that being said let\u0026#39;s talk about content hunting and how to do it method one find the email on linkon this is my preferred method because it\u0026#39;s just the easiest it\u0026#39;s a one-step kind of process um and here\u0026#39;s what you\u0026#39;re going to do so you\u0026#39;re going to download the Chrome EX extension um so the Chrome extensions by the way are Lucia and contact out so uh contact out uh Chrome extension so this is it you can find it here uh find anyone\u0026#39;s email contact out so you basically download the Chrome extension and there\u0026#39;s also Lucia as well so you have the Lucia Chrome extension so you can also download that one so I\u0026#39;ve already downloaded the well downloaded install the Chrome the Chrome extension for Content out so I\u0026#39;m going to be using that one so basically you\u0026#39;re just going to do that that and what we\u0026#39;re going to do is H yeah so let\u0026#39;s actually just go use this example so Karina I see Katarina and actually let\u0026#39;s just go through this step we\u0026#39;re going to go to the profile we\u0026#39;re going to find the contact and we\u0026#39;re going to verify with Hunter so there\u0026#39;s that um so that\u0026#39;s very easy so Karina let\u0026#39;s have a look at her I\u0026#39;ve got the contact out uh extension here so you just click on it you click on view email and let\u0026#39;s just see what we get so for this one I\u0026#39;m getting only a Gmail so that\u0026#39;s interesting we probably want to find a work email so let\u0026#39;s have a look like we might actually just do it this way so karina. let\u0026#39;s see so we couldn\u0026#39;t find a work email interesting so that\u0026#39;s okay what we will do is use a hunter so this one is kind of a it it doesn\u0026#39;t always work right so but I\u0026#39;m just curious to look at Nastia and let\u0026#39;s look at contact out if I okay interesting email unavailable so I\u0026#39;ve got a few that\u0026#39;s blocked so that\u0026#39;s actually quite interesting but I will also actually have a look back into George here cuz I want to be able to demonstrate this toour it\u0026#39;s not perfect email finding and contact hunting isn\u0026#39;t perfect um but it should work pretty much 80% of the time so if I look at this one George if I view the email we\u0026#39;ve got the email here I want to see if that aligns with what we have here and it does so cool email verified done we move on so now let\u0026#39;s look at Katarina but actually that probably makes sense because they like send pulse is like a email thing so they probably know about email thingo so they try to um hide the emails but let\u0026#39;s have a look this is where Hunter comes in um Hunter\u0026#39;s really easy I\u0026#39;m on the free plan you\u0026#39;re just going to go into search and you\u0026#39;re going to pop in the um we\u0026#39;re going to pop in the domain first s pulse here we go.com and then we\u0026#39;re going to put in the name so let\u0026#39;s have a look I just want to have a look through this so what\u0026#39;s actually I mean let\u0026#39;s have a look so find a name so interestingly I can\u0026#39;t I don\u0026#39;t know what K Karina full name is actually I might actually be able to find her um Karina just do a little Google search okay maybe I can\u0026#39;t find her name but let\u0026#39;s actually have a look so she\u0026#39;s kept herself quite Anonymous there which is completely fine so if I look at Katarina D let\u0026#39;s see if we have any luck with this so we couldn\u0026#39;t yeah so we couldn\u0026#39;t really do that so this is a case where we can\u0026#39;t find it and so that\u0026#39;s quite difficult but if I actually look at let\u0026#39;s actually look at um Nastia and we\u0026#39;ll look at here so we go here let\u0026#39;s do nasia and we\u0026#39;ve got no results Okay so we\u0026#39;ve got no results here that\u0026#39;s fine we\u0026#39;re not going to Panic or anything like that what I usually do is then I look at basically the um I look at oh let\u0026#39;s go back here I I look at the common email structure and do some guesses right so if here look here it\u0026#39;s saying email pattern is first and last name which is a common thing so that could be something that\u0026#39;s quite interesting and we know from looking at this that NASA this is kind of like her um rushing yeah she\u0026#39;s kind of changed her last name here as well it\u0026#39;s kind of a bit of a mess actually but um we know that this is her email from what we looked at before but if we had if we were just doing this from domain I\u0026#39;d actually just be looking at okay is there a if I looked at I want to look at and I would actually just be doing at verify I\u0026#39;m actually just going to be guessing at this point I look at n and then I would be looking at her last name vulka um at [Music] send.com so this one is invalid which is but to be honest if we went back to here and we n if we okay it\u0026#39;s a vulker as well actually so that\u0026#39;s quite interesting yeah so it\u0026#39;s again it\u0026#39;s actually not really an exact sign so we do know that this is her email why it\u0026#39;s a different name probably for privacy reasons um but sometimes you\u0026#39;re going to run into this thing and if I didn\u0026#39;t know that I probably yeah it would probably actually be very very hard for me to find the email and in that case I would actually have resorted to LinkedIn and maybe emailed her messaged her them or I would have done a bit more digging right but this is kind of how you do it but we already kind of know that this is um where we\u0026#39;ve kind of found this and we can see that this is valid but actually what I\u0026#39;m curious about is actually I can\u0026#39;t even be curious about that cuz I don\u0026#39;t know Katarina\u0026#39;s last name um if you look at contact info I might actually just use this email to be honest that oh actually we found it we found her last name I\u0026#39;m just curious not everybody has a company email but let\u0026#39;s have a look I\u0026#39;m actually quite curious now I want to see whether this works um and what do we have it\u0026#39;s valid so there we go so sometimes it\u0026#39;s a bit of a guess in it work so I actually probably can assume that this is Karina\u0026#39;s email um but I could probably put in some like two emails just in case company email and then what we actually have found through here and also through contact app if you looked at contact ad again you can see that this was her Gmail as well so we can actually go in and pop both of them in I probably just reach out to them the company email first makes the most sense um but you can also put that in there so there you go that\u0026#39;s basic how you find emails um for that and let\u0026#39;s just do one more example um well actually we can\u0026#39;t really do an example here but that\u0026#39;s kind of how you do it but if I were to yeah so but yeah anyway so basically I would use contact out usually that was actually tricky situation in terms of that there\u0026#39;s always little these little tricky situations and I\u0026#39;m actually glad I got to show you that example because you just have to be a bit more creative when it comes to finding emails but you\u0026#39;ll find that this is like 10% of the time 80% of the time it\u0026#39;s going to be as easy as someone like George you click on contact out you\u0026#39;ll find the emails so that\u0026#39;s kind of pretty straightforward there so there\u0026#39;s that and then find email of contact I kind of already showed you this already since we kind of had to use it anyway um you can guess through email shorter names use the finder and that\u0026#39;s basically it now repeat this process for a backup contact only if we are\u0026#39;t sure that the main contact is a maner aead of content or that the contact details for the main contact is not confident or verified so we kind of briefly touch on this already where you know you don\u0026#39;t always have to find a backup contact you can if you\u0026#39;re unsure and uncertain and things like that and there can be a few variables so strategy let\u0026#39;s talk about this this is actually quite important by the way 

poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
Strategy
so when it comes to strategy the first thing you want to do is segment your list and I mentioned that in the previous video but you will be segmenting your list by submission sites individual bloggers and companies um and I\u0026#39;ll kind of briefly touch on the importance of this but one thing another thing that you should Al also be segmenting your list by is also by the Dr so when you are starting to do Outreach it\u0026#39;s one of those things where these data points are actually quite important so submission sites I don\u0026#39;t recommend you starting out with submission sites and the reason why I say that is because generally submission sites w\u0026#39;t have a lot of competition a lot of people can just basically basically do like a like you know these these kind of sites are easy to find um you know people might be like you know best guest posting sites and then that they they\u0026#39;ll likely be on that list right the other side of it is that usually they ask you to go through a form or even some of them are even like you know submit the article up front then we\u0026#39;ll decide whether we want to accept or not and so submission sites is just a lot of work for not really that much payoff or or or rather to say it\u0026#39;s actually quite unpredictable um because you don\u0026#39;t you just don\u0026#39;t know whether they\u0026#39;ll get back to you or not whether you they\u0026#39;ll accept your guest post and sometime and the competition is high so you really have to try to stand out which can be really hard starting out but and the only caveat I say to this is that it\u0026#39;s actually easier to go find people through Outreach but if you are having a lot of trouble with getting guest post through Outreach I do at that point recommend people to go through this submission site list and the reason why I\u0026#39;ve got you to keep that in your list in the first place and the reason why I say that and a reason why I say that you know if you if you\u0026#39;re not having any luck and success with Outreach um you can do the submission sides it\u0026#39;s because sometimes that can give you just that first leg up right so you can go and Target something maybe like a 70D side or something really high and just write the best guest post of your life and try to get it published and I have had people succeed in this and then afterwards when they\u0026#39;re doing their Outreach they can in you know at the end of their um at the end of their email they\u0026#39;re kind of like oh I\u0026#39;ve done guest post for XYZ Brands and these brands that you\u0026#39;ve you know these submission sies they sound really impressive so it can give you that extra leg up or leverage so to speak and also a small win under your belt if you\u0026#39;re not having any luck so that\u0026#39;s the only time I would go back and revisit them um so then individual bloggers and companies um I would say that this well first of all the importance of testing ride the reason why we want to segment this list is because sometimes it just depends on your na I\u0026#39;m not going to say that some Miss sites or actually rather than submission sites but individual bloggers or companies whether one is better than the other I will just say go and test it out what I found um from my experience in my Niche is that when I were when I was working with individual bloggers um you know for guest post and stuff as opposed to companies I\u0026#39;ve just found that individual bloggers have one just lower Dr s and two that are actually just you know surprisingly harder to work with like they\u0026#39;re very in my experience anyway and it was a very small sample size I don\u0026#39;t speak for all individual bloggers there but I just found it so much more difficult to work with an individual blogger site rather than companies and I found that a lot of the times companies typically already have a process in place a team in place to just get things done and quickly and they know they get how things work whereas when you\u0026#39;re working with individual bloggers sometimes it can get a bit messy sometimes it dragged on there\u0026#39;s a lot of black back and forth and so for me I\u0026#39;m just like okay the minute I find an individual site I just completely like skip it like I just don\u0026#39;t even do a campaign for that right but I wouldn\u0026#39;t have known that unless I had done that testing and basically done a an Outreach to all of these different like sides and then worked out for me later on where I\u0026#39;m like okay I only reach out to company sites Dr is also another thing right I found that to be honest my sweet s was 60 plus Dr um but I did the testing first I did like a 40 Dr 50 Dr sides campaign 60 70 80d plus campaigns I found that anywhere from 85 Plus was really hard to get I found that it was easier to work with sites just 60 plus Dr so I stuck with a 60 to 85 Dr range so this is something where this again depends on your Niche because each Niche kind of have different di ranges um some niches you find that you\u0026#39;ll be working more with indiv individual bloggers um some niches of that include I would say like mum blogs lifestyle blogs things like that where it\u0026#39;s more common to find individual bloggers rather than companies um so again it just depends on your need I\u0026#39;m not going to say which one\u0026#39;s better or not but it is important that you probably reach out to all of these sites and do different campaigns and just test it out for yourself see what you like yeah see what gets you the most results and go from there so that is in terms of just a very brief overview of strategy before you kind of start and something for you to just kind of keep in mind uh with so with that being said 

poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
5. Cold outreach
let\u0026#39;s talk about cold Outreach oh my goodness this is just like this is such a whole black hole Topic in itself and I\u0026#39;ll try to keep this as concise as I can but there\u0026#39;s kind of a lot of things that I\u0026#39;ve picked out from my time with you know reviewing a lot of people\u0026#39;s Outreach doing testing on my own working with other people as well and these are just guidelines I want you to take what I\u0026#39;m giving to you now as fundamentals things that are just principles fundamentals that you can take and be as creative or as or as you want like you don\u0026#39;t have to follow anything here because what I\u0026#39;m teaching is fundamentals I\u0026#39;m not necessarily giving you a template I will be like doing one as an example right and you can do what you will with that but I\u0026#39;m just basically explaining the logic behind um what I do and how I would draft up my own in like Outreach template so to speak so let\u0026#39;s talk about that so before we get into what to do let\u0026#39;s talk about what not to do okay um first one no generic messages okay if you\u0026#39;re sending a generic email you may as well just why even bother doing any of this in the first place you may as well have just gone and done generic submission sites and things like that um just it\u0026#39;s better to do a bit of personalization and person ation can be a simple it\u0026#39;s just a name and a small personalization about someone\u0026#39;s ticle or something right we\u0026#39;re not telling you to go all out although you can I\u0026#39;ve definitely gone all out and had good results there but the level of personalization completely up to you right but you just make you want to make sure that you at least do have personalization because you know what surprisingly and that was you know um sarcastic by the way um generic messages don\u0026#39;t work on humans so there you go don\u0026#39;t do it personalized is the way to go um okay okay the second thing not to do is taking an email template work for worth and I know this is something where it\u0026#39;s one of those things where I know a lot of you are going to do it you going to bypass this it\u0026#39;s going to go one ear out the other and the reason why but for those of you who are listening and and kind of taking my word for it um I don\u0026#39;t want you to take email templates because I want you to think of it like this especially the template that I\u0026#39;m going to show later on I definitely don\u0026#39;t want you guys copying that because the thing is you have to think about it we have like 2,000 you know plus other students here also watching the same thing and you know if all 2,000 of you are using the same template and sending that out and probably to the same people as well people in different nations and stuff um it\u0026#39;s just going to come across as generic and automative so you really want to again which is why I\u0026#39;m coming like I\u0026#39;m taking this approach of teaching you guys the fundamentals of Outreach and the Phil not NE the philosophy but the the principles behind it um in order for you to build up your own template um but you don\u0026#39;t want to take it word for word but what you can do is take away components ideas and inspiration right so I\u0026#39;m not saying don\u0026#39;t copy it I definitely you cuz you might look at a template be like you know what I really like the way they did that PS line at the bottom I really think that was creative and I\u0026#39;m going to take that element and add it to my own like my own email you might look at another template be like you know what I really like the way they kind of positioned uh that that the personalization I\u0026#39;m going to take that and add it to my own email so it\u0026#39;s one of those things where you want to mash up the best of what you see into into your own custom template right and it\u0026#39;s actually not that hard to do like people I don\u0026#39;t know why people think it\u0026#39;s so hard take away components ideas but don\u0026#39;t copy it word for word you can definitely take inspiration from structure as well but make it sound like you and which leads me to actually um things that we should be doing so let\u0026#39;s talk about this and by the way I\u0026#39;m talking about the initial message so the personalization of the initial message and how to do that so again personalization exists on a spectrum right you can go really really personalized and you can go very minimal personalization the key here is that you do do some P form of personalization um and when it comes to a personalized message here are the five things that um and I actually posted this a while ago um but I just came back to it because this still Rings True to this day when I started doing Outreach or um you know you know all all these time all this time ago um and these are the kind of five things I always kind of ask myself when I\u0026#39;m looking at an Outreach um at an email whether these things are ticked so first one is is it specific this shows that you did your research do you show value right why should they accept your pitch do you sound genuinely interested right tone is everything and compliments never hurt do you Chic cost is you add your personality and create a spin to it sound like yourself would you respond to it right if you won\u0026#39;t why would they so we\u0026#39;re going to go into depth into each one of these points but basically this is this is it this is basically Bally the checklist that I want you to every time you send out or at least look at your template if it takes all these boxes and if it doesn\u0026#39;t then go back and make sure that you revise it so here we go let\u0026#39;s kind of talk about it so first point is it specific and this is where it shows you\u0026#39;ve done your research right so the way you can do this is you can find article articles people right right so in your personalization you can talk about like hey loved this article that you wrote things like that and the way to do that is you can use Google um and you can you can look at obviously the you can look at the the the company side um and looking at social media and author by lines that\u0026#39;s another way you can personalize that um and small things like specific industry is really exciting right like let\u0026#39;s just use the senul as an example of the of the um what do you call it of the uh one I use as an example so if we look at SOS this is a all-in-one automation platform now like you might like one of your lines might be something like hey um I really love what um I really love the the space of um automation platforms these days you know like just just adding in that is and so instead of saying like hey I really love your this this industry it\u0026#39;s hey I really love um what you guys are doing in the automation PL platform space right or Allin one automation kind of software space so just it\u0026#39;s little small things like that right now when I say um using Google in terms of finding articles people right so let\u0026#39;s just kind of use that as an example so we had Natasha oh no not Natasha who um was someone we um you know recognized as um someone we would reach out to for a guest post with send post right so one thing if I were to basically if I wanted to personalize for her and I wanted to find an article that she\u0026#39;s written um it\u0026#39;s actually very simple all I would do is I would go to Google and or this is what I would be putting in exactly I\u0026#39;d put it in the the go Google search operators remember so it\u0026#39;s a site send pulse.com and I would do plus and then I would do and we know that her name is nastier instead and so that\u0026#39;s what I would put into Google so if we go here and we just pop that in um site oh wait hold on was it nice yeah here we go um so that\u0026#39;s what I would do and then you can see here that you know again it looks for within the site who you know whether her name pops up and we do see that and if you click on that you\u0026#39;re going to see all the articles that she\u0026#39;s written so you can take your pick at this point you can at this point be like okay well I\u0026#39;m going to look at um uh this one and then read it and you don\u0026#39;t actually have to read it you just need to skim the like So Pro tip here if you want to personalize something just look at the look at the headings and be like okay product cut so this is about everything else new okay well actually we don\u0026#39;t want to do that that\u0026#39;s like a product update um we might want to do this one marketing and sales you want to show how to find a Blog sometimes Fe feure updates are not the great the greatest thing to personalize with um okay so with this one you might look at this and just look at okay get into roller ads monetizing your site and yeah you basically just go through this and do some sort of personalization here um I don\u0026#39;t really like this article to be honest but um you can probably go through this and have a look um at all of this so that\u0026#39;s basically how you do it that\u0026#39;s how how you find articles anyway and sometimes they have it on their LinkedIn and stuff I know that um nasio doesn\u0026#39;t um but that\u0026#39;s just a way to personalize it now um yes looking at social media and author by lines so if we looked at um let\u0026#39;s just go to any of these articles first I want to look at her by line whether she has anything there that is interesting um so we don\u0026#39;t have anything there but sometimes people have by lines and they include things like hey um NASA is a is a mom with with five dogs and she likes reading sci-fi or something like that and so sometimes you can latch on to these points of personalization and also add those things in so the key here is you want to be specific and the easiest way to be specific is if you can\u0026#39;t copy and paste this to another email you\u0026#39;ve done it right um because it shouldn\u0026#39;t be copy and pasted so there we go being specific is about personalization and you can do that with finding articles people write looking at the social media and author by lines and then small things like you know saying that this IND industry is really exciting and things like that when you\u0026#39;re talking about the company so there you go that\u0026#39;s being specific now second one do you show value why should they accept your guest post so there\u0026#39;s a few ways you can kind of demonstrate this the first one is credentials and leverage and I know that not everybody has credentials in lever but for those of you who do have it\u0026#39;s really great to highlight it right like I would do something like hi NASA um uh you know I I\u0026#39;m Jessica and let\u0026#39;s just say as an example and I\u0026#39;ve been a sales uh manager for the past 20 years working for uh different SAS companies and uh yeah maybe that\u0026#39;s why and I also run um you know and I also run this side or whatever may be so you know when you when just be a oneliner by the way and when you do things like that it can be really powerful and the reason why it\u0026#39;s powerful is because if you\u0026#39;re reaching out to a you know site like um yeah like a slightly send post where they\u0026#39;re about like the Sal CRM and stuff and they see that oh okay just has got 20 years of experience in a niche that we are interested in therefore the articles that they write or they contribute might be something that\u0026#39;s just beyond a Step Beyond what the average person can be doing right another good example is someone who um you know there\u0026#39;s a few people in the group where they\u0026#39;ve got like medical legal background where they can say like hey I\u0026#39;ve been a yeah I\u0026#39;ve been a um an audiologist for the past 20 years right so you know that what they\u0026#39;re contributing isn\u0026#39;t going to be a shallow piece they\u0026#39;ve actually got these credentials on that Bri right and you might have something like hey I\u0026#39;ve been a this for x amount of years something like that where you can quantify always put like the you know don\u0026#39;t just be like I\u0026#39;m a sales professional be like I\u0026#39;m a sales professional of x amount of years working for these companies you can also put in Brands and things like that so that\u0026#39;s the way to do it and in saying that you don\u0026#39;t have to have this right I didn\u0026#39;t start out having these things but if you do I\u0026#39;m saying put it in and eventually as you kind of get more guest posts under your Bel you\u0026#39;re able to kind of put this thing there you can say at the bottom written 50 plus guest post hereo just s Alum right so you can do these little s and I eventually did that but it shouldn\u0026#39;t and I would say that it I don\u0026#39;t know it definitely does help with like acceptance rates but starting out it\u0026#39;s not like a deal breaker you\u0026#39;re still going to get guest post I promise you because I did it and I had zero credentials and leverage so um there was that so the second thing is offering something in exchange right so this is a it\u0026#39;s an interesting one and I kind of briefly T touched on this in the last um video as well but obviously if you\u0026#39;ve got if you\u0026#39;re doing a whole bunch of guest posts right like something that can be very attractive is reaching out being like hey um I love to contribute content um in exchange I\u0026#39;ll give you a link people love that I\u0026#39;ve done that a few times and like a lot of and my campaign rates for those ones um are really actually like really quite High cuz I might be like hey I\u0026#39;ve got XYZ type of um uh guest Post in the pipeline I can include you in one of them but I\u0026#39;d love to get a guest Post in return right because a lot of times people accept uh like do like accept guest post guest post from people for free or for money and you know but most of the time for free um so when someone comes out with the offer like hey I\u0026#39;ll give you a link it\u0026#39;s just like oh okay cool like absolutely let\u0026#39;s do it right and I don\u0026#39;t recommend offer obviously offering money because um the good sites wouldn\u0026#39;t really accept sponsored kind of post like that but links is something that\u0026#39;s quite valuable now if you can\u0026#39;t offer links that\u0026#39;s okay I didn\u0026#39;t start offering links it\u0026#39;s quality writing okay and this is why I would say it\u0026#39;s quite important that your first few articles yes make them MVP but have one that\u0026#39;s like you do the whole Shang shebang and it looks really good and it\u0026#39;s written and you\u0026#39;re really proud of it because the thing is the very first thing that people do and espe I I do this as well is that if someone has pitched me a guest post I\u0026#39;m going to be looking at one any articles that theyve written because I want to be reassured that hey if I do accept a guest post of you I will have to be editing that work and Publishing it and I don\u0026#39;t want to do a lot of work you know like I don\u0026#39;t want to accept a trashy guest Po and then look at it and be like I have to change everything or I\u0026#39;m just going to reject it you know so if you are able to link to articles that you\u0026#39;ve done um whether that is on your blog or some published elsewhere make sure it\u0026#39;s one that you\u0026#39;re really proud of all right because they\u0026#39;re going to judge based off that and if they judge based of them like okay this person writes good content they know what they\u0026#39;re talking about that\u0026#39;s what you\u0026#39;re offering in exchange cuz people are like oh well Jessica like why would people accept a guest first for me and I\u0026#39;m like you know what you\u0026#39;re pitching you\u0026#39;re pitching yourself and you\u0026#39;re pitching your writing you know so that\u0026#39;s what I\u0026#39;m saying where you know they you know people cuz people are like oh but why would they just accept a guest first on me and get links I\u0026#39;m like yes they get good they\u0026#39;re getting content but more importantly they\u0026#39;re wanting to get quality writing and that\u0026#39;s what you can offer when you\u0026#39;ve got nothing else no credentials no leverage no links no money what you can offer is a solid piece of article and that\u0026#39;s kind of where I think um that\u0026#39;s actually really quite important um you know when you\u0026#39;re doing the emails that you do showcase some of like highlight some of the best articles that you have so that when they are doing a bit of sing looking at who you are they can see that from a ring perspective that they are not going to have any issues with you when they\u0026#39;re working with you so and again people work with people that\u0026#39;s easy and um do quality work and that\u0026#39;s a that\u0026#39;s a really key point there um so with that being said let\u0026#39;s kind of go into the third one do you sound genuinely interested this is a yeah so this is an interesting one right so this is where tone and kind of compliments come in okay so you do to kiss ass a little bit um so the first thing is you can show your compliments in their writing right so you know instead of and I want you to be again this goes back to point number one of being specific you want to you know I don\u0026#39;t want to hear anything like hey I loved your article on this because that\u0026#39;s generic it\u0026#39;s kind of specific but not really I want you to go beyond that like hey I really liked your article on the five best uh sales email Outreach templates I actually went um you know especially that point on being on the follow-ups right I\u0026#39;m I\u0026#39;m I\u0026#39;m making this up as I go um especially part on the follow-ups I never realized how important that was and when I started implementing that after reading your article it really changed everything thank you so much youve saved you\u0026#39;re like basically my savior you know like that feels good it\u0026#39;s like oh okay like my article has helped you with something you know so be compliment you don\u0026#39;t have to be such a kiss ass about it like you know I love this is for me a very in genuine thing to say and it doesn\u0026#39;t really sound interesting or you don\u0026#39;t even sound interested it just actually seems like a lazy cop out of a compliment so when you\u0026#39;re being when you are complimenting you have to be quite genuine about it and yes me making that up is also like you don\u0026#39;t have to actually have implemented their followup um you know that follow-up tactic you just need to make it sound like you\u0026#39;ve implemented it or be specific to the article um so there\u0026#39;s that now the second thing is formal language versus informal language now this not this doesn\u0026#39;t really tie into being genuinely interested but it\u0026#39;s more so just you know sounding like you or being like the tone right because obviously there\u0026#39;s a difference between sounding really formal and then something that\u0026#39;s more casual and informal right so you know I\u0026#39;ve had people give me like they asked me to review the the templates the email Outreach templates and I look at it and I read it and it sounds like a corporate email getting sent out and I said to them like hey is this when you read this is is this something that you would say and people are like no I no not really it\u0026#39;s a bit more formal but and that\u0026#39;s and that\u0026#39;s the thing people think you need to be formal but at the end of the day and obviously there\u0026#39;s exceptions here but really I don\u0026#39;t think there should be really any no actually you know what I take that back there shouldn\u0026#39;t be exceptions here um when it comes to email Outreach you are sending it under your name right you are a person and yes there\u0026#39;s a distinct difference between being formal and being respectful you can be respectful and Casual um without being too formal and the thing with formality is that formality creates distance right you\u0026#39;re formal to people most of the times that you\u0026#39;re not close with and that you\u0026#39;re not familiar with right so there\u0026#39;s also a trick and tactic here when you\u0026#39;re sing a bit more casual it\u0026#39;s like we\u0026#39;re already friends like I already know you um we\u0026#39;re just having a chat and talking so that\u0026#39;s something to be um keep in mind and contractions play a part of like the formal informal language right so things like saying um I do not or you know I cannot in instead of saying I don\u0026#39;t right like I don\u0026#39;t sound a lot more casual and natural and not like I do not which sounds a bit more formal so just being mindful of the the wording your contractions and your language so that\u0026#39;s something um I would be kind of be looking into um so there\u0026#39;s that now do you come across as you which actually kind of ties into the the the previous Point really so adding your personality and creative spin to it but most importantly being yourself right is this how you want to come across that\u0026#39;s probably the first thing right like I think it\u0026#39;s one of those things where you know what like if you want to sound formal because that\u0026#39;s your brand and you want to come across that way the people that you\u0026#39;re reaching out to might be much more formal and stuff then by all means override that last um point that I talked about being formal and informal right but what\u0026#39;s more important is that this is your brand your words are representation of you come across the way you want to come across I like to come across a bit more casual friendly kind of laughy mey that kind of a thing and that\u0026#39;s not for everybody some people are like oh that\u0026#39;s too crazy but to be honest it works for me and I would probably just want to with people who are also quite mey and casual and things like that so um that\u0026#39;s kind of really important there read it loud do you sound like yourself right so read it aloud really just does it sound natural coming across yourself right I kind of use speech Cadence as a way of me looking at a piece of work and really and seeing whether it\u0026#39;s authentic to me right so anytime you see me type anything or text anything um like that\u0026#39;s things I would basically say I actually got this feedback from one of my team members who I met in person and it was really funny because he was like oh the way you are on Zoom the way you are in your stack messages is exactly how you are in person and I\u0026#39;m like great that is exactly what I want you know it\u0026#39;s just being authentic to yourself um the first one um not the first one but the third one having a profile FAL in your G Emil seriously put in like you know in your Google account have a a head shot okay and I know some people want to remain a bit more Anonymous so but I would highly encourage putting a profile photo a head shot because again it just adds to the human element of it right so what\u0026#39;s actually really funny is people are always kind of like oh like how do I sound more human and I\u0026#39;m like well you are human you know and it\u0026#39;s a weird thing where people are doing email Outreach and they\u0026#39;re like oh like you know and then they just become a different person and I\u0026#39;m like you know that the person that you are emailing is also a human right so just a know we don\u0026#39;t have to pretend to be human you just have to be you so one of those things that help with that barrier of like oh this is just an email is oh this is a person speaking to me emailing me directly um and having that little putting a a face to the the name is also quite important so uh yeah so that\u0026#39;s kind of the the fourth point there then the last one quite important would you respond to it okay and if you weren\u0026#39;t why would they like this is kind of self-explanatory but do that check like read the email and be like you know what would I respond to that and if the answers know then you probably should try something a bit better um so you know you the thing is you want to here you do want to keep it them Centric there\u0026#39;s nothing that turns me off more in any single email when I just see me me me me me me me me me uh as in like them like as in like they\u0026#39;re just talking about themselves all the time right and I think this is actually quite interesting because I always say to people if you are to cold approach a stranger at a bar um you know you can use a dating examp as a dating example right if you\u0026#39;re hitting up a girl boy at a bar and you approach them what would you say would you go up to them and be be like hi I\u0026#39;m Jessica this is what I do this is what I like this is what I want from you this is what I\u0026#39;m doing or would you be like hi I\u0026#39;m Jessica I saw you across the room and you caught my eye and things like that like when you approach someone cold you\u0026#39;re you\u0026#39;re talking about them because they\u0026#39;re wondering like why have you even come up to me and if you start talking about yourself they\u0026#39;re going to look at you like you\u0026#39;re crazy and the same thing applies to um to this right and I\u0026#39;ll give you an example like here was an email that I got um recently um I get a lot of these all the time and this one\u0026#39;s just saying hi hope this email finds you well um you know blah blah blah as a Content writer I\u0026#39;m looking for a guest post I\u0026#39;m well looking to guest post on your site here are some topics if you look at this I think a lot of people I don\u0026#39;t know up to you I mean you know make up your mind for this but I think most people look at this be like oh yeah this is a pretty good email like they um it\u0026#39;s kind of showed insisting they kind of showed like their um what do you call it h let\u0026#39;s let\u0026#39;s have a look think things like I believe these topics are line they did some pictures looks pretty good um but this is something I want to highlight with you guys see all the under lines it\u0026#39;s I hope I recently I was impressed I\u0026#39;m reaching out to you because I would like this I have experience I believe this I would love I am particularly interested in I believe these topics we will explore we\u0026#39;ll provide Etc like do you see how many eyes there are in this in this kind of message right that\u0026#39;s the first thing I see like it\u0026#39;s just like about them and I just think it\u0026#39;s kind of uh funny there so let\u0026#39;s actually just take this um maybe just like the first section anyway and how and see how I would kind of change this right like let\u0026#39;s actually I\u0026#39;ll give you an actual example of how you can change this and you people might actually think this is quite hard but it\u0026#39;s actually really easy just to switch it way around when it comes to language like language is everything it changes everything and by some simple changes you\u0026#39;ll be able to make them more you know them Centric okay so let\u0026#39;s take a paragraph by paragraph So the first one here is I would have done something like first of all I hope this email finds you well I\u0026#39;ll remove that it\u0026#39;s just redundant um I just it\u0026#39;s extra lines I don\u0026#39;t really kind of see the point of it I think it\u0026#39;s waste of space get rid of it um so I would have said something like um so I\u0026#39;ve kept the I recently Discovery blog and then instead of saying something like and I was impressed by the I was impressed by the valuable content you provide to your readers I\u0026#39;m reaching out to you today because I would like to contribute a guest post to your blog so instead of something like that I would have said something like I recently discovered your blog and it\u0026#39;s impresses impressive how much value you provide especially on the topics of X the way you broke down point a in why article gave me a great idea for Zen so see how like there is no eye there it\u0026#39;s I love it\u0026#39;s impressive impressive how much you how much value you provide right instead of um you know you provide and the way you broke this down this was really kind of great let\u0026#39;s keep going um I would complet completely remove this line here as a Content writer I have extensive experience because it just I don\u0026#39;t really care about that to be honest um it\u0026#39;s like I don\u0026#39;t really care what your expertise or your unique perspective and things like that could do um to be honest it doesn\u0026#39;t really tick me I think you can just pretty much uh eliminate that whole line I think it\u0026#39;s actually kind of redundant and then the next section if you are current accepting guest B I\u0026#39;d get rid of that I\u0026#39;d say something like I\u0026#39;d love to contribute great content if you\u0026#39;re interested um and then I did some research and think these topics will be add an addition to your blog and readers so I would have just done something like this so now if we take this and put it all together I\u0026#39;ve basically shortened this uh email and basically siloed it into the most important thing I got straight to the point this is the way I would have restructured this because it pretty much says the exact same thing but and in in saying that it also kind of made it more like you know them Centric um because the other one was just there was just so many eyes and too much about them I just kind of wanted to get St to the point so that\u0026#39;s a a way that you could basically rephrase things um so just that um so yeah obviously would you respond to it is kind of would you even open it right so subject lines are really important that\u0026#39;s the first thing that people see they\u0026#39;re like okay well looking at the subject line and seeing yeah basically what they even respond to it right um that\u0026#39;s the kind of the first thing that they seen even more like also even like the first line that you put into the email but not so much um but having a subject line especially if you put their name on it is going to be um quite helpful there so removing redundancies um so I kind of explain that in the last example but let\u0026#39;s give another one so this is an actual um email example that um one of the students uh reach out to me for for a coaching call and I looked at this and um yeah on first s that this actually might be something where um yeah like it might be quite good so hi contact first name my name is X I want exite called this and this I like J ID so in the between that\u0026#39;s the he personalizes and at the end to give you an idea of my writing style check out site one and site two and I would have just gotten rid of that right you don\u0026#39;t need to repeat what you did to start at the end as well so you can remove redundancies and repetitions and things like that you don\u0026#39;t need to reiterate it you either introduce yourself at the start or you introduce yourself at the end try not to re keep reintroducing yourself unless you\u0026#39;re doing it a very specific way and the structure is there intention behind why you are you know basically yeah like you know repeating yourself so there\u0026#39;s that and please please please make sure there are no grammar errors I know that some people English isn\u0026#39;t their first language you can just basically download grammarly they\u0026#39;ve got a Chrome extension and you can you know that basically follows you along anywhere you go like you can be on your Gmail and doing things and grammar will also pop up there so just make sure that there is no grammar because that would be the first thing that put up because especially if you\u0026#39;re contributing like a piece of content right you kind of definitely yeah just don\u0026#39;t want to have grammar errors it\u0026#39;s not a good look uh so with that let\u0026#39;s now talk about putting everything together okay putting it all together let\u0026#39;s kind of everything that we\u0026#39;ve learned from the five kind of checklists we\u0026#39;re going to try and put everything together so the first thing I do want to talk about is this kind of and I touched on this before but High versus low personalization and finding the sweet spot so obviously you can go all out and really kind of personalize it and send like a really kind of almost stalker kind of uh email but you can also go really kind of low on that spectrum of personalization as well and you kind of can find that balance between what works uh for you right so in terms of personalization uh the biggest tip I have for people is look at it as touch points um so the first thing is an article you know complimenting them talking about an article that they\u0026#39;ve written can be a touch Point talking about their site right a site the company that they worked for they experienc can also be a touch Point their social media right their social media LinkedIn Twitter things like that it\u0026#39;s going to show them a bit bit more about their personalities like perhaps other jobs that they\u0026#39;ve worked out previous roles where they went to school where they\u0026#39;re from so you can also you know relate to things like hi I\u0026#39;m you know hi I\u0026#39;m Jessica and I\u0026#39;m also from Melbourne as well you know um so you can personalize that that way um so uh and yeah uh with that being said um again you can have a template but what you want to do is make it here Dynamic so this is kind of important because again like what we want to do is be able to have a template um but then you know because you don\u0026#39;t want to write every email from scratch right that\u0026#39;s going just to take a lot time even I don\u0026#39;t do that I just have a template and I kind of have these kind of dynamic Fields so um yeah so let\u0026#39;s just put this one as example right so I\u0026#39;ve just quickly like mocked up one um you know just a really kind of simple one so you\u0026#39;ve got subject line and then these are anything that\u0026#39;s in bolders basically the dynamic points right so this is just the basic structure and other and apart from that it\u0026#39;s just pretty much all those points are going to be personaliz the name topic my name is this well you know obviously my name that\u0026#39;s doesn\u0026#39;t have to be dynamic but things like the personalization Point um even X article y article um you know can be a bit different sometimes so um that\u0026#39;s just kind of an example template here and we\u0026#39;ll kind of uh build on that so let\u0026#39;s WR run from scratch so first create a good template so you want to add personality and and make it yours so this is the one that I just kind of showed you guys before so um yeah so here I went and tried to make it my own so you know let\u0026#39;s kind of look at the changes here so subject line name great article and topic so instead I wrote awesome article on this topic awesome is a word I say quite a bit so yep awesome there you go that\u0026#39;s the that\u0026#39;s kind of where I\u0026#39;m putting in that\u0026#39;s showing a bit more of my personality and things like that um so the first one so my name is this for me sounds a bit too formal I prefer just being like Hi I hi hi uh hi Richard I\u0026#39;m Jessica and I run the side about why I prefer to kind of say something like that now obviously when it comes to the personalization point I I didn\u0026#39;t have it in the other one but I would have said something like hey it\u0026#39;s um it\u0026#39;s impressive how much value this site provides especially on the topics of XY z um which leads me to why I\u0026#39;m reaching out I love to contribute a well optimized and engaging content to your readers along with being easy fun and stress fre okay actually let\u0026#39;s actually look at this point this point here where you know which leads me to why I\u0026#39;m reaching out I love to contribute content to your readers here are some of the Articles I\u0026#39;ve written X article y article um instead here I\u0026#39;ve said hey along with being easy fun and stress be guaranteed to work with you will receive a very polished article like these ones here XY so I\u0026#39;m saying the same thing it really is I am really saying the same thing but you can see how just a change of language change of language it\u0026#39;s showing a bit more personality it\u0026#39;s a bit more fun and that\u0026#39;s the way I like to come across right again if you like this one go for it if this is the way you want to come across and this kind of went on to the the the Five Points that I touched on before here um you know if you want to come up a bit more pragmatic bit more form bit more uh yeah like a bit more professional you can definitely do something a bit more pragmatic right but you know if you want to sound a bit like yourself a bit more relaxed and stuff you can also do that this is just an example you know um so instead of letting me know what you think I say so what do you think it\u0026#39;d be awesome to hear from you um and instead of like you know regards Jessica best Jess so uh completely up to you how you kind of want to do that so that\u0026#39;s the first thing just basically going back and writing it the way You\u0026#39; speak that\u0026#39;s a that\u0026#39;s a that\u0026#39;s one way I would do it the second is just chat gbt so I actually had a play around with this and it was actually pretty quite good so basically you\u0026#39;re going to pop into chat to be something like rewrite the following guest post email Outreach template to be more engaging and Casual so um if I go into here let\u0026#39;s have a look um yeah I mean let\u0026#39;s kind of pop this into into chat gbt so I want to put this in here I\u0026#39;m just going to directly copy and paste that in and then I\u0026#39;m going to pop in the prompt re light and see how that goes y I tried this out once and it kind of worked quite well but let\u0026#39;s kind of see so I\u0026#39;m going to do something like more engaging and Casual of course this can be dynamic you can say it however you want um and uh yeah that\u0026#39;s kind of have a look how this one goes I don\u0026#39;t really know how it would go there we go hey name your topic article rocks that\u0026#39;s one way to do it um you know I hope this message found you well well i\u0026#39; get rid of that um I stumble upon your article on top ofil was blown away by the insights that you shared so this is a bit of a blanket statement but you know to be honest that\u0026#39;s a to be fair I did put a little personalization point there there so we can go go of that interestingly they actually uh did the opposite where they actually chat you he actually popped in the personalization point on the front so there you go my name is X and I\u0026#39;m a proud owner of this site where we share why related content that helps people like us I think our passions align that\u0026#39;s why I\u0026#39;m reaching out to you I love to create some amazing content for your readers check out some of the Articles I\u0026#39;ve written so there you go did I speak to you let me know cheers Jessica so it\u0026#39;s actually quite cool how it\u0026#39;s able to kind of recognize and change the uh the language a bit uh of um with with that um well let\u0026#39;s actually I mean I\u0026#39;m just kind of curious let\u0026#39;s kind of put something like um we can even just use the the next template that I had let\u0026#39;s go and have a look at this one um actually I\u0026#39;m I\u0026#39;m actually quite curious now so I\u0026#39;m just having fun with this now but um you know chat te can be really great with things like that or any kind of AI writing kind of tools you have um reite the following guest post email out which chbl to be more uh professional you can do something like that um let\u0026#39;s have a look there so this is what I\u0026#39;m reaching out our team of writers we take pride so there you go I would be honored to contribute to your platform sh actually so yeah that\u0026#39;s you can see they\u0026#39;ve just made this into a form of tone so there you go like this is a really great way for you to use chat BT so play around with that have fun with that but that\u0026#39;s kind of a way that you can interject your own personality and things like that in there so I kind of left that blank so you can look at that so second thing is want to find personalization points and actually before I kind of move on I am yes so I\u0026#39;m going to be using this as my um let\u0026#39;s have a look yeah basically I\u0026#39;m going to use this as my template and we\u0026#39;re going to go and find personalization points and again and we\u0026#39;ll put it all together so let\u0026#39;s actually do this with um who are we going to do let\u0026#39;s do this with George Let\u0026#39;s do George I\u0026#39;m going to go find an article that he wrote from transi fix so if I go into oh okay cool we\u0026#39;ve got this so site Transit fix to put in your search Google search operators and let\u0026#39;s go ahead and look him up I will also go ahead and open up his LinkedIn profile let\u0026#39;s just see if we can find some multiple touch points here that we\u0026#39;ve got so trans so we can see that actually George has a whole bunch of Articles who\u0026#39;s written for transy fix so let\u0026#39;s I\u0026#39;m going to pick the one that just appeals to me b um two M content mention translation web sounds a bit boring um how to Hest I have no idea what any of these things are actually some unique considerations for international SEO I know about International SEO so I will pick this one um so what I\u0026#39;m going to do is I\u0026#39;m not going to read it I\u0026#39;m basically going to read the introduction so unique considerations for international SEO I\u0026#39;m going to go ahead and look at all the headers so URL structure region targeting multilingual machine transl ation interesting wrapping up okay cool I pretty much have a sense of the article and here\u0026#39;s what I\u0026#39;m going to do so let\u0026#39;s kind of fill this up so awesome um article on I would say uh what NE considerations for international SEO and to be honest I\u0026#39;d probably get rid of the consider unique um just a short and sub awesome article on you know what twit I would even just awesome tical International SEO hi George I\u0026#39;m Jessica and I run by Jessica LA and I might hyper link that um.com uh I want to just go out where I talk about um all things as okay um it\u0026#39;s in pressage how much value um how much value uh I would do um uh the what was the um transfix trans fix blog provides especially on um especially um with that article you wrote for on internet on uh unique considerations for international SEO the way you broke down and then so this is kind of the matter the way you broke down um each point was great especially Point let\u0026#39;s go and pick one of them uh let\u0026#39;s especially Point um um what do I like the most kind of scre through this um especially on point when you move to just because on region targeting especially your point especially was great especially one on region targeting um it\u0026#39;s easy to overlook how the search volume for specific topics differs uh from each region definitely using definitely adding that to my checklist for my client there we go that\u0026#39;s really easy I\u0026#39;m specific about an article and I didn\u0026#39;t have to read the whole thing um I could just look at that and be like okay that\u0026#39;s a point that he made and usually you kind of go down towards the bottom um and you can kind of go kind of go from there right so it\u0026#39;s forther especially if that go um I\u0026#39;ll just fix it out the grammar right now the way you broke down each point was great it\u0026#39;s especially one on reach and targeting it\u0026#39;s easy to overlook how the search Vol Sy each definitely adding that to my checklist for my client which leads me to I\u0026#39;m reaching out I love to conf well optimized and engaging qu readers being fun da da and then I would probably put an article um articles that I\u0026#39;ve written that relates to this topic so I might I don\u0026#39;t know like just I would do things like um U inter how to do internal Co and then I would hyperlink that right so I\u0026#39;ll just do ww.google.com let\u0026#39;s actually just do Google um so I would do it like that just to keep things nice and stinct and you do another one for y article so um just as an example we\u0026#39;ll just do google.com um so yeah and yeah so that\u0026#39;s like personal personalizing on the article level now if I wanted to go a step ahead I could also look into George\u0026#39;s and I think I said this before like his office bio he\u0026#39;s a digital content manager and he if he\u0026#39;s not creating content you\u0026#39;ll find playing video games the guitar dancing writing novels or impr improvising a comedy skit okay um and I would do something like this probably um best Jess uh Jess and I might do something like P.S comedy skit improvisation uh I love that do who is your favorite comedian there you go I might do something like that right because then he\u0026#39;s going to read this and he\u0026#39;s going to be like okay not only has Jessica read my article and provided a specific point Jessica has also looked into my bio and realized I talked about comedy skit nobody\u0026#39;s going to know that except for him right um and so basically um I might even bold this um you know and that could be a touch point where he might be like hey like that engages them that gives them a not necessary incentive for them to reply but it\u0026#39;s going to give them something a conversation start up leaving is very open-ended I\u0026#39;m leaving it engaging where he can also engage with me so basically that\u0026#39;s it that\u0026#39;s a that\u0026#39;s this is an email I would sent um it\u0026#39;s actually pretty simple it\u0026#39;s really easy and if I to be honest if I had uh you know um you know if I have credentials I also might I might be like hi I\u0026#39;m just going to run by jessal L and uh and I\u0026#39;ve been doing SE for five 10 years whatever it may be but I don\u0026#39;t haven\u0026#39;t so I\u0026#39;m not going to lie but um yeah that\u0026#39;s kind of um how you would do that and that\u0026#39;s me kind of putting it together so um and yeah so to finding it personalization points and then putting all together so that\u0026#39;s done that\u0026#39;s basically how you would send out your initial email and so I hopefully that made sense um I\u0026#39;ve given you something to base your template off of and you are feel free to and I know you know to use this but then also use chat Chi to personaliz a template as your own you can change things change things around as well you can go ahead and ask chat to completely change it up and things that so it\u0026#39;s kind completely unique to yours um so there you go that\u0026#39;s basically how you can do that now let\u0026#39;s go and have a look at the next point which is about follow-ups um so follow-ups is is fun it\u0026#39;s um it\u0026#39;s actually quite interesting so follow-ups is really important a lot of people overlook this but a lot of times I never really actually not never I\u0026#39;m not going to say never but um you know what a lot of the acceptance rates for my guest posts and things like that have come from follow-ups whether that\u0026#39;s the first followup second followup third followup it has never not that it\u0026#39;s never it\u0026#39;s rarely does it ever come just from the first email and it makes sense people are busy like people are busy sometimes I do actually get quite good Outreach emails um but then I read it and I forget about it cuz I might have checked on a Sunday afternoon when I\u0026#39;m stoling on the shopping center and I\u0026#39;m an email addict and I check my emails and I forget about it so if you like sent up the FL email on Tuesday it might it pop up with into my inbox I\u0026#39;m oh yeah um it just it\u0026#39;s like a n a reminder for me to check this and follow through with it right so follow-ups are really important and there\u0026#39;s a ton of statistics on basically the the the basically importance of follow-ups um so yeah so I probably I I won\u0026#39;t reiterate on that just make sure you have a followup kind of uh plan in place so the thing with follow-ups as well is get creative okay so I actually kind of thought about this and I wrote an article in it where I was like you know a lot of follow-ups are really Bland and boring and a lot of times it\u0026#39;s kind of like this and to be honest this does do the job this has done the job and it does do the job but you know what you can also be creative with it you can actually kind of get creative with it so something you might do is you might go that\u0026#39;s chat you hey right uh me a creative and funny guest post Outreach follow up template let\u0026#39;s just have fun with it um is my inbox broken or did she go me I actually like that I would actually use that um hope this email fancy well and you know just want to read your emails think is cross uh y y y I know how it goes with email sometimes so da da da da da or maybe it\u0026#39;s the universe tell me I should give up my dreams of being a published writer I hope not in all seriousness I still believe that our collaboration could be great um so what do you say are you ready to make give me a chance and let my me share my writing skills I promise I won\u0026#39;t stalk too much if you say yes see I love that this is amazing so you can go ahead and be a bit more creative and use something like that and know that it\u0026#39;s generic right your follow-ups can be as generic as possible just make it a great one make it a creative one right these suffices is creative even better but to be honest actually you know I\u0026#39;m not going to say it\u0026#39;s even better in my experience it may have it has some drawbacks I got a bit wild and crazy with some my follow-ups and people didn\u0026#39;t like that I sore in them I did swear in my follow-ups um but you know have fun do a bit of testing if you find that these pragmatic one works go for it if you want to do creative and test some things out you can also do that but um yeah so just have some fun with follow-ups I think they\u0026#39;re quite fun um just some things for you to explore so when it comes to follow-ups send as many followers as you want but just make sure you space it out right so you don\u0026#39;t want to be sending an email on Monday then the follow up on Tuesday then the follow up on Wednesday then Thursday then Friday then Saturday and then every single day you definitely don\u0026#39;t want to do that people going to get very annoyed and they\u0026#39;re probably going to block you they probably might Mark you sp as spam and it\u0026#39;s like the last thing that you want so here\u0026#39;s a um basically a a template that you can follow when it comes to follow Ops and the one the sequence that I kind of do so day one so day one I mean by like the day that you send out your email right it\u0026#39;s done your initial message right so that might be on a Monday so that\u0026#39;s what I mean by day one 2 days later so day three as an in the sequence you have day one then day three is like basically 2 days later you send up your follow up one if there is no response so it\u0026#39;s 2 days later then day five right so 2 days after day three but you know so 2 Days Later full up two if no response and by the way make sure that the each full up is slightly different you don\u0026#39;t want to be sending the same followup over and over again you should actually make them quite different um day 10 follow up so now it\u0026#39;s 5 days later after the last followup right so follow up three if no response day 24 2 weeks later now we\u0026#39;re doing 2 weeks between the last time we sent them an email so touch points should be spaced out so you\u0026#39;re not that annoying right um and then the last one 30 days later and to be honest you can actually keep going with this um true story I\u0026#39;ve actually gotten one of my best guest post contributor like Partnerships um where I sent like five follow-up emails and she just never got back to me and then I I think I said like a like a basically I think like a 6 month was it 6 month or a year it was something crazy something crazy like that and that was when she responded she\u0026#39;s like I loved she was she said to me I loved your initial out me email and I saved it in my inbox so that when we had spaces for a contributor I made um that you were basically the first person I\u0026#39;d reach out to and that actually worked like I just reminded her again like a year later or 6 months or something like a extensive amount of time so just keep in mind that you just want to keep keep spacing it out each time so um and just do that because you never know maybe a year later from an initial Outreach that you get an opportunity uh I don\u0026#39;t think it hurts to send a follow my email um so there you go uh and you just basically keep your on out to however you might ever do every 30 days or something completely up to you at that point um I know some people might be a bit scared or like oh what if I come across annoying and d and you know what to be honest the worst thing that\u0026#39;s going to happen is they block you and you never know it or two they reach out to like stop and you stop that\u0026#39;s just one email in in the sea of many and you just keep moving on okay so um 




I you know yeah so basically my personal philosophy here is that if there\u0026#39;s no response it\u0026#39;s a maybe and I can be very persistent like that and I always say that and actually one thing I do put in my followup emails is I do like a little at the end where I\u0026#39;m like hey if you don\u0026#39;t want to be receiving these emails just reply no give me a reply no and I\u0026#39;ll completely stop so I do like try to be resp respectful of people\u0026#39;s time um um in that way where if they do get back to me like we not interested I\u0026#39;m going to stop I\u0026#39;m not going to keep persisting and keep nagging them right I only keep on nagging them or keep sending out follow-up emails if I\u0026#39;ve never gotten a response um another thing that you\u0026#39;d be mindful of is I wouldn\u0026#39;t like after maybe three follow-ups yeah maybe not even maybe even after just the first three four follow-ups I would make sure that I would keep sending the follow-ups if they\u0026#39;re opening it right so you know know with mixb how you can see that they\u0026#39;ve opened your um you\u0026#39;ll be able to see like this um thing where it tells you how many times they\u0026#39;ve opened it right like if they\u0026#39;ve never opened up your email that might flag to me that they\u0026#39;ve never read it it\u0026#39;s not the right email or they\u0026#39;re on leave or something I don\u0026#39;t I don\u0026#39;t know right and the thing is obviously if they\u0026#39;re not opening up your email then it\u0026#39;s just like one of those things where there\u0026#39;s no point you f up 6 months later because they\u0026#39;ve never opened it but if they have been reading it then that\u0026#39;s a chance that you know they\u0026#39;re they they might be responding so I would only do the maybe the fourth and fifth followup if they\u0026#39;ve actually opened up their emails so um or you can just set us you can not even think about it and just automate it and and go from there but it is important that if they do say no that you are respect respectful of other people and you do stop so um there\u0026#39;s that now let\u0026#39;s talk about the next section okay assessment and benchmarking this is actually quite important 



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6. assesment and benchmarking
I mean the first thing that I want you guys think about is well actually before even talk about that rejection is imminent you are going to get rejected you are going to get cold shouldered you are going to get nose and that is all part of the process as normal and the quicker you can get over that the better expectation here is you\u0026#39;re absolutely going to B basically yeah you you are basically going to get a lot of NOS a lot of no replies and stuff like that and that is normal right so if I\u0026#39;m setting that as an expectation expect that don\u0026#39;t expect to actually get responses to your email so when you do get one you feel happy about it um the the first thing when it comes to assessing the results of your campaigns and stuff is you want to give a time and volume I\u0026#39;ve had people where they\u0026#39;re like oh Jessica I just sent out a batch of emails 2 days ago um it was only 10 emails and I\u0026#39;ve got to zero responses I am completely Just DE defeated and look I completely validate your feelings of feeling defeated but I also want to kindly say that hey you\u0026#39;ve only sent out out the email to days ago with no follow-ups and it was only 10 emails right you need to give it time and volume some people reply a week eight later some people reply on the spot right it\u0026#39;s a bit different but usually people reply a bit later until your follow-ups and you\u0026#39;re going to need volume right 10 emails isn\u0026#39;t going to cut it come back to me after 50 emails you know and always say there\u0026#39;s content as well be like Oh I\u0026#39;m not getting traffic well publish 50 articles and then come back to me and let\u0026#39;s talk about it if you\u0026#39;re still not getting any traffic um so give a time of volume this is important this applies to content it also applies to emails and Outreach right so set that as your expectation bar give it some time at least 2 weeks and give it about 50 emails there you go um so okay well now the 30 here but 50 is like 30 to 50 is a good bench mark it depends on what you\u0026#39;re testing as well but typically I found I always say to people 50 but 30 can be good as well to kind of test it just kind of depends see how it works for you um actually to be honest depending on different type of Outreach you\u0026#39;re doing if you\u0026#39;re doing a bit more less personalized do more do more give it more volume if you\u0026#39;re doing quite really personalized stuff then I would say 30 is kind of a good way but 30 minimum um it\u0026#39;s not helpful to compare yourself to other people\u0026#39;s data so another question I get so many asked so many times is Jessica what was your response right what was your acceptance rate what was um what\u0026#39;s the standard how many emails should I be sending if I want to do 20 guest posts and things like that and the thing is it\u0026#39;s actually not helpful to be asking me that or to compare yourself to me or any other people and I say this for a number of reasons first of all Niche the reality is if you\u0026#39;re in the SAS marketing business Niche your acceptance rate or your conversion rates whatever you call it is going to be a lot higher than it would be if you in the wellness space the reason why is because guest posting is just a very common thing in SAS marketing it\u0026#39;s like you you have to do you have to get back bling or you die right whereas when in when you\u0026#39;re in like the fitness uh space or Wellness or like lifestyle it\u0026#39;s actually not that common right so for you getting a 1% conversion in lifestyle might be really really really good whereas for SASS and marketing might be really really low so again so in that case like when I when I have people who are in like the lifestyle nich like oh like how are you getting so many conversions and stuff I\u0026#39;m like well it\u0026#39;s just my Niche well at least one part of it is my Niche right so this is something you want to be be mindful of that when you are trying like when you see other people\u0026#39;s successes when it comes to outreach and stuff just keep in mind that every Niche is different and the stand as a benchmark is going to be very different the second is um method okay I\u0026#39;m going to use this like very real example um when I was uh when I was starting out and doing Outreach and stuff I was actually working with somebody who was also in the course um he knows who it is uh where we were doing guest post we were like you know back then I was like the first like 100 students like link exchange and stuff that wasn\u0026#39;t really in the picture and stuff but I was working with him and we were both getting like we were both in the same Niche we were both getting like five to six guest post per week uh that were 70 plus Dr and we were just like basically exchanging links and stuff with with each other and it was really interesting because we were getting like if you looked at it just like that okay Jessica and this guy they\u0026#39;re both getting five or six guest posts same caliber of guest posts in the same need awesome but here was what was actually quite interesting and different I was sending about anywhere from 10 to 15 emails per week where was he was sending like well over 100 to 200 every single week our methods were completely different he did the whole scraping method where he just did a whole spray approach was just like okay shotgun approach a whole bunch of sites sent out as many automat emails as I can and go from him and he yeah had a lot of success of that to be honest and for me I did highly targeted highly personalized um emails and list building and I kind of did yeah did that so when you look at it like that you can you know in a sense say oh Jessica was more successful because her conversion rates were much higher in like the 30 40 50% uh whereas his was kind of like you know in like the yeah like basically like the like the not even oh yeah like like 1% 2% that kind of a thing um but to be honest when you look at the I I look at the outcomes if you look at the outcomes we were both getting the same outcome regardless of the method we were both doing the same outcomes and that was what matters right that\u0026#39;s what matters so that\u0026#39;s something to improve it that\u0026#39;s something important sorry to to kind of really note so the best way is to improve and Benchmark against yourself that\u0026#39;s the best way you can assess and Benchmark so what I mean by that is okay let\u0026#39;s just say that I\u0026#39;ve sent out 50 emails this week and let\u0026#39;s just say I got a conversion rate of uh of five well let\u0026#39;s not do 5% that\u0026#39;s a tricky number to work with 10% this is a no five people got back to me and said yes so one week cool I sent out 50 emails and I got a 10% conversion rate I\u0026#39;m just throwing examples here like that\u0026#39;s also not very common but uh 10% I got five guest posts awesome right um and then if my goal was like okay every single month I want to do 20 guest posts then for me it\u0026#39;s like okay if I send 50 emails and get five guest Post in a week that means I need to send 200 emails in a any month because basically my conversion rates are 10% um oh wait sorry that no so that\u0026#39;s didn\u0026#39;t add up there oh yeah no no sorry that didn\u0026#39;t work up so anyway so 20 guest posts in a month that would mean I need to send 200 emails in every month to get what I want the outcome the goal that I have so that\u0026#39;s the best way to do it right and so you might be like okay well if that\u0026#39;s the case I just need to send out 200 emails to get what I want right or you can be like you know okay cool this is basically my Benchmark at the moment where I have a 10% version but I actually wanted send less emails and be more targeted so that means you would have to improve your skill a bit right you be like okay well I might spend more time running these emails personalizing it and less and uh yeah and hopefully get my conversion rates up so I can send less emails right so you can choose how you want to go about that right and again it can be on the other end right I me sending out 100 emails I\u0026#39;m getting about a yeah well me sending out 100 emails I get a 5% conversion that\u0026#39;s five guest BS right that means in any given month I probably have to to get 20 guest BS I probably have to send out uh uh yeah 400 emails to get 20 guest Bo so again the most helpful way is to improve and Benchmark against yourself so yeah so basically verse engineer your goals and what you have to do to get there this is really important this is where you\u0026#39;re really going to try hard to ignore the noise and other people\u0026#39;s successes because they\u0026#39;re great but sometimes I do find that people just get really into their heads and stuff and to be honest the only way you can approve is just improving against yourself and nobody else because other people aren\u0026#39;t your competition they\u0026#39;ve got different niches they\u0026#39;ve got different skill sets you can only focus on what you\u0026#39;re doing sticking on your own lane and improve based off that so that\u0026#39;s uh assessment and benchmarking 



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7. pitching topics 
now let\u0026#39;s talk about pitching topics okay so this one is uh yeah I mean it\u0026#39;s it\u0026#39;s actually not that hard to be um but let\u0026#39;s kind of go through this so you want to do this after um or sending or getting a response so you don\u0026#39;t want to put in a pitch in your initial email because a lot of times it just you basically spend a lot of time yeah like I mean you just spend a lot of time pitching right like I don\u0026#39;t think it\u0026#39;s worth spending like 5 to 10 minutes pitching a topic and some people take much longer into an email that may never get responded because in might abouts people are not interested it\u0026#39;s not the right person Etc like you just don\u0026#39;t do it don\u0026#39;t waste your time only do the pictures after you have um after you\u0026#39;ve uh yeah after they\u0026#39;ve gone a response and like oh yeah we\u0026#39;re interested what are you thinking things like that so and a way to do it is once they get back to you they might be like hey yeah we\u0026#39;re interested um what did you want to write for us what did you want to contribute maybe they say something like that the first thing I would do is ask them for their content calendars or any topics they want to see so this actually um so instead of starting from scratch you\u0026#39;re you have something to go off of right so you can just be you know and this actually works like 90% of the time where you\u0026#39;re like oh yeah um yeah like you know before I make my pictures actually um was there anything in your content calendar that you would maybe want me to write or any topics that you were focusing on or prioritizing that way when I um send you some pictures I can kind of make sure that they\u0026#39;re in alignment with your content calendar this does a few things first of all it just gives you Clarity on you know gives you somewhere to go off of when it comes to making those pictures and a second is that it shows that you care it\u0026#39;s a weird thing where it\u0026#39;s like oh you know oh you\u0026#39;re asking us it shows that you\u0026#39;re kind of caring and this can you know suddenly maybe lead into more guest work perhaps guest post uh guest post um more content work um maybe even monetization opportunities um so uh yeah so that\u0026#39;s something that\u0026#39;s um important there but sometimes they might go to you oh not really I\u0026#39;m just making any pictures okay so and if they do that here\u0026#39;s what we\u0026#39;re going to do HFS content Gap analysis that\u0026#39;s uh yeah kind of the the best thing to do um but we also have but I also know that the content Gap analysis is not in the current free vers or not the free version but the light plan on at but I will show that to you for anybody who does have the legacy plan so what I would do is I\u0026#39;m going to what I\u0026#39;m going to do I\u0026#39;m going to let\u0026#39;s just do transi fix as an example so if we go to transi fix the first thing I\u0026#39;m going to do is I\u0026#39;m going to look at the organic um competitors so that is the way I like to kind of do this this isn\u0026#39;t always perfect the content Gap analysis um using ATS um but it works most of the time so that\u0026#39;s kind of have a look at this so let\u0026#39;s look at organic competitors and see how this goes um all right cool so here we\u0026#39;ve got all these different kind of domains so I want to have a look at yeah so I\u0026#39;m going to go and pick a few of these things um one way to do it is actually just opening this up and making sure they\u0026#39;re competitors so I might just that doesn\u0026#39;t look English but I might just pick a few of these and localization that sounds like a competitor website trans later I probably wouldn\u0026#39;t do motion Point motion Point looks weird um localize yep I do want that one and uh what\u0026#39;s this yeah phrase okay cool let\u0026#39;s just pick these ones so um oh actually let\u0026#39;s actually reopen these ones um maybe smartling as well I kind of look at the keyword overlap as well um translation business I mean I guess so we\u0026#39;ll kind of go with that um if I go into let\u0026#39;s have a look look if I go into content Gap now what\u0026#39;s what I\u0026#39;m going to do is I\u0026#39;m going to enter in these competitor domains um oops try to not transy fix sorry uh we\u0026#39;re going to go put in this one and Pop That in localize we\u0026#39;re going to put in smartling um what was the last one did it oh wait oops was it phase.com we can add more as well but what we\u0026#39;re going to do is basically yeah go for these domains and what this is going to do is you\u0026#39;re going to put at least one of the targets and yeah so what we\u0026#39;re going to do is show keywords for these competitors that Transit fix doesn\u0026#39;t rank for um so this is a good way to do it when you\u0026#39;re finding a pitch based of a keyword um so we\u0026#39;re going to give this some time to do its own thing so transation versus interpretation that could be something International SEO um um I mean yeah I mean there\u0026#39;s a few K there I mean when you look at this just look at think about like the type of article you might want to be writing right so International SEO sounds like something quite interesting so I would actually and this is now what we\u0026#39;re going to do is check to make sure that they haven\u0026#39;t written this article yet or written an article like this and how we do that is we basically go back into um using Google search operator again we\u0026#39;re going to go and see any articles that contain International SEO so International International SEO guide for marketers so yeah basically they\u0026#39;ve kind of already got things on International SEO so that\u0026#39;s not really something I would um be pitching let\u0026#39;s keep having a look um there\u0026#39;s a lot of translation stuff maybe I we shouldn\u0026#39;t have put in the translation one but let\u0026#39;s have a look um translation versus interpretation that has to do with localization I guess so if we go to here okay interesting I mean yeah interesting I mean they\u0026#39;ve got like one little section is translation versus interpretation um but that could be something um it\u0026#39;s you know so a pitch that we might actually do here is something like yeah um the yeah so one thing we could do here is basically an article in Translation versus interpretation and why this matters for localization something like that um you know so that could be something or just yeah basically well to be honest if we actually look at the um actual keyword we\u0026#39;re going to find the search intent here quite easily but um yeah translation versus interpretation how do they differ so that\u0026#39;s basically what I would be doing so this is actually one pitch that I would make translation versus interpretation and so yeah with that you can actually do things like filtering so you might be like you actually might just like exclude anything that has translate translate transation you might just actually get rid of anything cuz maybe you don\u0026#39;t want to write it um so if I do that and just click enter let\u0026#39;s have a look what we get Global strategy that\u0026#39;s interesting or Market entry strategy so these sound like guest posty type of guest post so if we do Global strategy let\u0026#39;s actually just have a look whether they\u0026#39;ve got any articles on on that Global strategy with a global so this is localization strategy this is strategies for International Business yeah this is another one I would do Global strategy right so that\u0026#39;s another pitch I would do and by the way when I\u0026#39;m doing pictures I probably do something like um you know um I would do something like go I would picture like this like here are my pictures uh one keyword Global strategy um but uh yeah so basically pop this in and then I\u0026#39;m just going to look at the search intent uh so what is go will show you with types an example um okay cool so basically I would probably do something like um how to create a global strategy for your business in 2023 um and I might suggest alternative titles like um five ways uh XX ways to create a glob strateg G for your company something like that so I suggest um some titles and that\u0026#39;s really all it needs and if you want you can just uh you can write a small description um but that\u0026#39;s one things and I would typically always give about well depending two to three pictures right if you really can\u0026#39;t find it in do two if you are able to find like yeah like three things then definitely do three so uh so here are my pictures um based on a comp uh competitor content Gap analysis so you can say things like that it just impresses people I think shows that you put in some work and effort so I would do that um what else would I do I would um yes so Global strategy I would do I might even do let\u0026#39;s have a look um I would probably do something like um what was the other one that we saw Market entry strategy like let\u0026#39;s do that one as well um cool nothing on that we might actually even talk about a market entry strategy that makes sense if you\u0026#39;re doing localization you\u0026#39;re expanding out to different countries there should be a probably a market entry strategy so easy done we\u0026#39;ve got another one and you basically kind of uh do the same thing right do a screenshot um suggest some titles and then let them pick and bonus tip if you want to depending on what your strategy is you can also say um uh hey um uh here are my pictures I can write one or all of them if you want and sometimes people have gten back to said yes you can write all of them but then obviously you\u0026#39;re locked into a guest post of writing it um but then you know um that just gives you an option as well but anyway so that\u0026#39;s kind of how you do some pictures that\u0026#39;s the first method now in the event that you don\u0026#39;t have the HFS um content Gap analysis tool um you could use chat gvg and this is actually I tested it once I haven\u0026#39;t tested it again but I think this is actually quite cool uh something we can do so what what I would do is I would take this and I\u0026#39;m going to go to chat TBT and I\u0026#39;m going to go ahead and say pitch 3 blog okay of these let\u0026#39;s do this chat gbt for the site trans [Music] effect. and include a small description of the article maybe let\u0026#39;s let\u0026#39;s do something that okay that was nice and fast so um yeah that\u0026#39;s kind of uh I don\u0026#39;t like this actually I don\u0026#39;t like this well at least this look different from what I originally had did but let\u0026#39;s let\u0026#39;s kind of do a better prompt okay let\u0026#39;s do another one pitch three blog article topics um each topic should be based on on a keyword provide the topic title and a small description let\u0026#39;s kind of do this for the site Transit fix.com page3 blog article each should be based on a keyword yeah let\u0026#39;s let\u0026#39;s go with something like this first Okay so we\u0026#39;ve got things like Global content strategy adile localization so ji obviously doesn\u0026#39;t know what a good keyword is it\u0026#39;s just going to kind of give you something to work off of and I think this is actually quite cool um so let\u0026#39;s have a look agile localization God no idea what that means but let\u0026#39;s pop it into our keyword Explorer and see how that goes um okay not necessarily a great keyword because there\u0026#39;s not really much volume to it but is something you can do um you know that\u0026#39;s the first thing I do is just have a look at that and then I\u0026#39;d look at whether this has been covered uh or not agile localization um no not covered there we go agile localization I would actually just pitch that as well um yes keywords aren\u0026#39;t that great but to be honest um we don\u0026#39;t have to really be too picky sometimes unless they\u0026#39;ve given specific requirement sometimes people are completely fine with that and this already gives you a title um you can you know chat back to chat gbt and tell it to give it something else but it also tells you what this article will be about and this article will explore how this this this um let\u0026#39;s look at Global content strategy very interesting um and Pop That in cool uh better keyword 3 volume 40 that\u0026#39;s another one let\u0026#39;s have a look at whether it has been done yet uh no not at all there we go so actually this has worked surprisingly well like I am very actually impressed translation memory that is interesting as well no idea what that means but we\u0026#39;ll figure it out um even better translator memory so um yeah I don\u0026#39;t know if it\u0026#39;s necessarily related I might just look more into it um but it was actually very surprising what I was very impressed with was that it was able to understand what transfix like that site was about and then suggest topics that are very yeah pretty much related to their blog and their tools and stuff so um and how yeah so I mean I probably wouldn\u0026#39;t do this this sounds a bit more technical but these ones pretty cool there we go that\u0026#39;s done and actually you know what I would do is I will also pop in this back into the slides because this pitch obviously isn\u0026#39;t great for the side x pitch three blog there we go that is basically how you would do PCT of it and if you um now that I\u0026#39;ve done it a few times I would actually recommend method 2 I think it\u0026#39;s actually a better way method one seems a bit more redundant now so there you go we\u0026#39;ve got a nice alternative for pitching topics um all right so uh oh actually that\u0026#39;s quickly kind of changed up but that\u0026#39;s basically how I would do um that and let\u0026#39;s add in a little full stop there and we\u0026#39;ll kind of keep going with it so um okay well we\u0026#39;ll do this another day but um yeah let\u0026#39;s go so the pitch keyword Focus that\u0026#39;s important isn\u0026#39;t on their blog yet and I\u0026#39;ve showed you guys basically how to essentially do that and actually this one I forgot to say but EAS the links to your content right so you actually might add in an extra um prompt here where it\u0026#39;s like um follow site pit three blog articles artical topics each topic should be based on a keyword provide the topic title in a small description uh make sure it relates to SEO so I might actually put that you know cuz I might it might be for a we where you know I\u0026#39;ve got a site on on um on SEO um make sure it\u0026#39;s also related to SEO so that at least then if the topics that are being pitched I can also kind of Link back to my site so uh cool so it\u0026#39;s giving me some stuff there and you can kind of go go ahead with that um all right so that is pitching topics it\u0026#39;s actually very simple I it doesn\u0026#39;t need to be that complex and again with chat gbt you should not have no excuse like this should be a very easy process um so there we go and obviously make sure that uh that what you\u0026#39;re pitching you can actually write about um peaching topics there we go now let\u0026#39;s talk about getting 



poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
8. getting guidelines
guidelines so first of all when it comes to getting guidelines is ask because they would typically have something and the guidelines are going to include things like links that you allowed what format you should send on and all of these things right so um there\u0026#39;s kind of that so basically just ask now what if they don\u0026#39;t provide or have any guidelines sometimes rarely but sometimes they\u0026#39;re like oh like we don\u0026#39;t really have any guidelines here is just oh yeah just make sure that it\u0026#39;s sent to Google doc maybe they say something like that some they don\u0026#39;t have anything it happens right um first of all here\u0026#39;s like a general or best practice like the standards of what I would be doing um when you are in this situation first of all submit as a Google doc just makes it easy for sharing collaboration editing Google doc um optimize article for a keyword so even better show to screenshot of your surface school so just again do it as though you were writing an article for your site um obviously put yourself in the position more of like as if you were working for the company that you are guest posting for the site you\u0026#39;re guest posting for but you want to make sure you optimize it it doesn\u0026#39;t have to be 90 plus optimized if you want to you can make it really optimized like 80 plus but 70 plus I think is good enough look towards articles they have published to get a sense for T sty and length this is important sometimes you actually want to adhere to what they already have so one thing a big tip and trick that I have is basically I yeah I basically scroll through perhaps the the person I\u0026#39;ve personalized like I\u0026#39;m reaching out to I might look at their articles and look at their tone and language because obviously if I\u0026#39;m able to mimic that as close as closely as I can then I\u0026#39;m going to be able to it\u0026#39;s more likely that that guest post will be accepted and so um I\u0026#39;m going to actually just give you an example if I do George let\u0026#39;s go back to George again our friend George if I\u0026#39;m looking at this what I\u0026#39;m looking at is okay all right cool I\u0026#39;ve just had a look at this and here\u0026#39;s what I\u0026#39;m gathering already from George one he liking statistics and so far of these two articles his introductions are pragmatic and they always so ends in a exclamation mark so that\u0026#39;s already what I\u0026#39;m pick up for introduction so if I\u0026#39;m wunning introduction I\u0026#39;m going to make sure I adhere to that secondly I\u0026#39;m noticing is that all the headers are in are capitalized so I\u0026#39;m going to make sure that when I\u0026#39;m writing the guest post I\u0026#39;m capitalizing it things like that I\u0026#39;m noticing in terms of images he\u0026#39;s got some generic images like this right so in that sense I\u0026#39;m going to put in some generic images okay usually I don\u0026#39;t you know it just depend depending on the side and stuff like I don\u0026#39;t typically do um oh translation memory isn\u0026#39;t that the one of the pictures that\u0026#39;s interesting huh sorry watch me get distracted anyway um what I was about to say was that yeah so um depending sometimes there are companies where like like oh you know we we don\u0026#39;t don\u0026#39;t put in images if it\u0026#39;s stock images and this these are stock images kind of here so I would in a sense if I\u0026#39;m seeing that George is putting it on then I\u0026#39;m going to put in some images because it seems like there\u0026#39;s quite a few um but in saying that it\u0026#39;s also seems quite branded to be honest so you might actually make sure that\u0026#39;s more branded as well you might make some things on canva up to you um and yeah we\u0026#39;ve got some things here and then wrapping up so and a pragmatic introduction but these are just some of the things right like what paying attention to when it comes to guidelines and stuff so there\u0026#39;s that um as many internal links as possible right so you want to you again pretend that you are um you are the head of content at uh at the guest post that you\u0026#39;re writing for and you want to internal link to their articles right like you know if you\u0026#39;re writing an article for your own site you make sure that things are all internal linked same concept for when you\u0026#39;re doing a guest boys make sure you inter the links and 3 plus is a good good number um promote their product sof where is possible right um it doesn\u0026#39;t need to be anything fancy like if I was writing this article International SEO it could just be a one sentence at the end like you know give um whether you\u0026#39;re starting out give us um give trans fix a try uh you know things like that so just understand a tool a bit you don\u0026#39;t have to put a full CTA um unless you\u0026#39;re familiar with the tool and things like that but you just do a little small plugin whether that\u0026#39;s in the article or whether that is towards the end uh end of the yeah basically towards the end so um just do a small CTA doesn\u0026#39;t need to be anything too crazy um but just kind of promote it where possible um put an author\u0026#39;s by at the end of a head shop so when you are something in a Google doc just basically do it author\u0026#39;s bu right so just basically pop in your a picture of yourself and then a a paragraph um of of who you are and what you do um and again as simple as something like this what you can do as well and what I recommend is cuz sometimes they allow sometimes they don\u0026#39;t but basically when you\u0026#39;re putting the at uh the bio you can make like your site or whatever a do follow link okay so just highlight it put it in a link and be like hi you know you can say something like um Jessica La is a Content marketer at by Jessica LA and then y yada yada and then what you can do is go ahead and just basically um uh put in your put in your link that kind of thing so you can do that and then obviously add in a picture there at the bottom author\u0026#39;s violin so that\u0026#39;s what you\u0026#39;re going to do so uh yeah basically these are General guidelines that you should adere to just based off all the GU post have done this is typically what they look for um and it\u0026#39;s also a gry gateway to present something where it\u0026#39;s really quite polished and and things like that so there we go now how do I know how many links I\u0026#39;m allowed in article the million dooll question okay so first of all if they haven\u0026#39;t supplied any guidelines around backlinks your best bet is to email them asking specifically about their backlink requirements so a lot of the times when they are giving you their guidelines they\u0026#39;re going to be something like hey we only allow three do follow links and they might have some requirements there you know obviously what\u0026#39;s given is that it has to be naturally and contextually relevant uh but apart from that you can also yeah but some some people have like some companies have requirements where it\u0026#39;s like you can\u0026#39;t link to anything that\u0026#39;s under 40 plus Dr whatever it may be so just adhere to that now you know if they haven\u0026#39;t supplied anything just email them right um I know people have said nothing like people just going of like okay they said nothing I\u0026#39;ll probably just cram in as many backlinks as I can and the guest Po got published and there was zero backlinks in there and it can be really simple you can say something just like hey just wondering uh whether you had any requirements when it came to back Lings and sometimes they do they may be like oh yeah um we don\u0026#39;t really have a requirement just make sure it\u0026#39;s relevant sometimes they say that or maybe oh you\u0026#39;re allowed to to back one in your article one your author\u0026#39;s peline so it just depends sometimes they\u0026#39;re different sometimes they miss it but um you just do it ask it doesn\u0026#39;t really hurt to ask um so is that and yeah so really I\u0026#39;ve found that people generally have something to say and if they say they don\u0026#39;t have set back links you can just move on so this is important you don\u0026#39;t want to submit an article and get nothing out of it whether there is money or links right if they\u0026#39;re like oh no we don\u0026#39;t accept back links then why are you writing the guest first four just move on um it is what it is so and saying that on another way includes looking at their published guest post on their site to get an indicator of how many Duo links are in them so this is uh yeah this is kind of like a pro tip where it\u0026#39;s like okay if you don\u0026#39;t want to ask and i\u0026#39; always recommend asking anyway to be honest but one thing you can do is basically look at the guest posst and just be like hm okay how many backlinks did that person get and so obviously when we were reverse engineering reverse engineering El form we saw that for transfix I think there was like three links or something like or two links in an article so we can probably assume that maybe their guidelines are maybe two The Three Links or something so this is again assumptions but again I I kind of yeah like I just kind of wouldn\u0026#39;t take it up to that chance I would actually just email them 

poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
9. writing guest post
so I can get things in writing what they allow and what they don\u0026#39;t allow um and that\u0026#39;s that now let\u0026#39;s talk about writing the guest post um this is pretty self-expanding first of all get it done as soon as you can obviously the sooner you can get it to them the sooner they can edit it and the sooner you can be published uh um how I guess the question is how quickly do you want the link so there\u0026#39;s that so writing a guest post is no different to writing an article for your own site right so again it\u0026#39;s just the same kind of a thing you want to make sure it\u0026#39;s um Surfer keyword optimized you want to make sure it\u0026#39;s everything\u0026#39;s nice and Polished grammarly checked and things like that you just in fact you should be even better than anything you\u0026#39;ve WR on your site just really try to impress them so my personal philosophy again submit the guest guest post ever because one there\u0026#39;s just well actually before I get there for first of all seriously just go all out do the optimization call to actions out text things like that um and the reason why is because I have had people ask me to be freelance writers this way and collaborate long term so if they like my writing they might be like hey we\u0026#39;d love to pay you as a freelance writer awesome I get paid if you\u0026#39;re not looking down that route they might be like oh you know we\u0026#39;d love you for you to contribute more often so you might actually be a regular contributor for a highd site and you can trade links that way right so either way it\u0026#39;s just WR a good piece of content these people who are editors head of content they know what good content looks like and how much effort you put into it and if they recognize that they\u0026#39;re going to more likely most of the time anyway um yeah just give you more opportuni to write for them whether it\u0026#39;s paid whether it\u0026#39;s more guest posts whether it\u0026#39;s collaborations things like that um I talk more about this in Phase 11 where basically how I was able to monetize a lot of the things the skills that I learned and a lot of them came from writing really great guest posts I made sure that all of my guest posts were really great because a lot of people then reached out to me just finding me for my guest post and stuff so uh there you go that\u0026#39;s right in the guest post and again you can use Surfer use Surfer sorry not you can use but use Surfer you can use Jasper whatever it may be just get a rhythm right there\u0026#39;s not really an exact sign not that there\u0026#39;s exact science but you know the only that\u0026#39;s different is you you just want to pretend like you\u0026#39;re um you\u0026#39;re a writer for this site and obviously when you\u0026#39;re putting things in you\u0026#39;re trying the only that\u0026#39;s different when it compared to writing for your own site is obviously you\u0026#39;re maybe promoting their product if they\u0026#39;re a SAS company or anything like that but if they\u0026#39;re not like if they\u0026#39;re just a blog or something then you might not even have to worry about that so there you go that\u0026#39;s uh that\u0026#39;s Friday the guest first and obviously if they\u0026#39;ve got any specific guidelines that you have to adhere to that\u0026#39;s also a bit different so that\u0026#39;s writing the guest post now Pro tip um usually you can get a link in your off those by line so I just mentioned that but it doesn\u0026#39;t always have to be to your homepage so um I I\u0026#39;ve been sneaky sometimes and instead of saying and I\u0026#39;ve done so instead of doing um this link here where I\u0026#39;m like okay well this is to my homepage um I would do something like Jessica is a Content marketer and then where content marketer is linked to say an article and best content marketer tools because they\u0026#39;re like oh we allowed to guess uh your link any link you want in your office by line but it doesn\u0026#39;t have to always be your homepage because you I don\u0026#39;t really we don\u0026#39;t really get any value when it comes to getting a link to the homepage but we get a lot of value when it comes to well more value anyway um when it\u0026#39;s linked to specific articles so this is a way a sneaky way you can do it um I haven\u0026#39;t really had any instances where things were removed um but that\u0026#39;s kind of a way or you can yeah so this is one way you can do it so now 

poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
10. submission submitting 
let\u0026#39;s talk about submission submitting the guest post once you\u0026#39;re done triple check everything according to the guidelines you want to you basically don\u0026#39;t want them to edit anything you want them you want it so Flawless where they\u0026#39;re like they look at it they read it call no edits done because obviously you just want to ex um you basically just want toel accelerate that process of you getting that guest post published so your link is live earlier right so just triple check everything um running for grammarly that\u0026#39;s really important self-explanatory treat it as your own uh blog um make sure that your or your links partner links are in place and make sense obviously don\u0026#39;t forget to add in your links um but more importantly make sure that any links that you\u0026#39;re adding that they can textually make sense you don\u0026#39;t want the editors to remove it and if you don\u0026#39;t want them to remove it you want to make sure that is as natural and contextually as possible where they\u0026#39;re not like oh this is a bit of a weird random L um because otherwise they would just remove them right so just kind of pop it all in there so what that means is not overly promotional um no affiliate links obviously and make sure it\u0026#39;s relevant now email them with the guest post of the required uh format so sometimes I\u0026#39;ve had I\u0026#39;ve had companies that are like oh please submit it in a word doc right or a zip file with all the images it\u0026#39;s bizarre sometimes they do that we like oh please attach the images separately in a zip file and submited a word doc right or some people are like I\u0026#39;ll just submit the G do completely all in one so just depends depending on their guidelines 


poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
11. getting them published
um yeah but make sure you are submitting it in the required format now getting them published we\u0026#39;re at the last stretch here uh when it comes to getting them published so the reality is once you\u0026#39;ve submitted it and they\u0026#39;ve approved it they\u0026#39;re like okay this is great we\u0026#39;re going to publish it the guest post is outside your control at this point right after you made the edits um and whatever not it\u0026#39;s up to the edit time to edit your work and get it published right so sometimes I\u0026#39;ve had it\u0026#39;s crazy like I\u0026#39;ve had guest posts where they sub they basically publish it like 3 months later because that\u0026#39;s just their content calendar it\u0026#39;s it was it\u0026#39;s like it\u0026#39;s bizarre so it\u0026#39;s hard you just you can ask them for an estimated time or when they\u0026#39;ll get it published you should actually ask them actually but you can\u0026#39;t really control whether it gets published tomorrow next week or 3 months later so that\u0026#39;s kind of a small little downside or unpredictability when it comes to guest po to speed up the process there are some things you can do first is make sure again that you have done the best to follow guidelines so edits are minimal right like if you think about the edits in back and forth time that might just add an extra week to when things get um published addressing edits or feedback ASAP right obviously the quicker you can edit um you know basically edit anything they\u0026#39;ve given you feedback on the quicker that they can push that to their content calendar um ask for an estimated publication dat doesn\u0026#39;t really hurt to ask that way you don\u0026#39;t have to keep chasing up right so you can be like okay well cool they said they\u0026#39;ll publish it a month later I won\u0026#39;t nag them for the full month I know what to expect and then if it\u0026#39;s not published on that date I might then follow do a followup email so there\u0026#39;s that um so if they don\u0026#39;t give you an estimated publication date nudge one or two times a week until it\u0026#39;s published just keep nudging they\u0026#39;re not giving you anything just keep nudging here and there don\u0026#39;t be too annoying right um you know just kind of and don\u0026#39;t do it every second day once twice a week should be fine um in saying that what if my article goes live and my links unpublished so sometimes this is like the dreaded thing of guest posting people have where it\u0026#39;s like oh okay um my link my article is live but my links aren\u0026#39;t in there they removed my links what happens some just happens but don\u0026#39;t panic because there\u0026#39;s a few things we can do first is to check their gu guidelines regarding links and make sure you\u0026#39;ve adhere to it right sometimes they may have removed it because it wasn\u0026#39;t appropriate so if you have put in something that\u0026#39;s maybe a bit too promotional a bit of a stretch not too relevant um they might have just removed it right and maybe that\u0026#39;s your link maybe that\u0026#39;s your partner\u0026#39;s link and they didn\u0026#39;t accept it maybe it\u0026#39;s a competitor link right sometimes it just they just remove it cuz they just don\u0026#39;t think that yeah it adheres to the guidelines um so in saying that email them thank you for the time and just mention that your link isn\u0026#39;t there um and I\u0026#39;ve never had an editor not help with this now in saying that if you like so obviously if you check the guidelines and you realize that you\u0026#39;ve breached some sort of uh yeah some sort of requirement that they had then will probably make sense that your link isn\u0026#39;t live but if you looked at it triple checked it and you\u0026#39;re like okay well my link was contextually relevant it meet their requirements I don\u0026#39;t know why they removed it right that\u0026#39;s when I would email them just thank them for the time and just ask just be like hey the link that I was promised wasn\u0026#39;t here you know what\u0026#39;s going on and this is actually something that happened to me I basically said uh I went back to a I went back to an editor I was like hi I saw you in this and I just I saw him this Facebook group so I just kind of thought I\u0026#39;d share that and I was like hey just emailing because I noticed my article is published thank you so much for that however I did notice that my one link that I was allowed was removed I know that managing all the content can be crazy um I\u0026#39;m sure that you know the effort it takes to create content of that caliber so I would really appreciate it if you can get my link added in return if the link isn\u0026#39;t suitable just let me know I\u0026#39;d be more than happy to sear suggest a more appropriate one let me know cheers Jessica so there you go like it can be a very simple email right and basically um the guy got back to me was like oh yep okay Co what was the link I showed him the link and he just published it so sometimes they forget right is the humans as well so doesn\u0026#39;t hurt to ask um again I\u0026#39;ve never really had it not help with this and if they don\u0026#39;t help with that or they ghost you and ignore you sometimes you just have to take um take a take your losses and move on but it\u0026#39;s just so rare so rare that that this would happen so um there that um in say that how do I know if my links I do follow let\u0026#39;s kind of talk about it so let\u0026#39;s go to an article and let\u0026#39;s just see if links are do follow or or not um and it\u0026#39;s actually quite easy so if I go to here let\u0026#39;s go find that guest post again L form there we go I would actually let go for the step go to the article highlight the link right click select inspect inspect inspect and things like no opener are fine as long as there is no follow then it will be always we do for link let\u0026#39;s put that to practice so let\u0026#39;s just say that this was an I\u0026#39;m Ian and this is article I\u0026#39;ve published um so first of all I would look at here so I see global expansion and I\u0026#39;m looking at my bottom left of my screen you can see it\u0026#39;s transfix oh actually that\u0026#39;s transi fix so we don\u0026#39;t want that we want something to L form let\u0026#39;s have a look um okay L form this is a Blog to L form so we know that this is L so what I\u0026#39;d do is I would highlight it um just like that I am going to right click and I\u0026#39;m going to select inspect when that opens up and what we\u0026#39;re going to get here is basically the source code but what you\u0026#39;re looking at is this highlight SE section here so we have this the ATS and here is the um here is the article Target equals blank real equals no opener so you\u0026#39;re looking at the real part the real equals if it says no follow it means it\u0026#39;s no follow anything else in there no opener things like that it doesn\u0026#39;t really matter it\u0026#39;s a do follow so this here is a do follow link the only time it\u0026#39;s not a du follow link is when it has specifically no follow okay so we know that this is a that\u0026#39;s how you basically inspect do follow links um that\u0026#39;s how you do it um all right so that is kind of it um okay um I just realized we finished but basically yeah that is how you go from reaching out to a or emailing uh your first email your initial email to a head of content editor whoever it may be and then all the way through from follow BL up getting things you know peaching getting things published and things like that um hopefully that all helped you guys a bit more with how to do guest posting step by step but I think this is a good comprehensive guy for you guys just to understand a bit more about how to do things step by step and with that being said I will see you in the next video 


poniżej są moje notatki poniżei, chciałbym żebyś je uporządkował, następnie wciel się w pisarza i napisz językiem przystępnym i przyjaznym, odrobinę humorystycznym przepisał mi to ale nie pomijaj niczego nie skracaj z tego co jest załączone,  na koniec wynik przedstaw mi w język polskim:
First Hire
Hello everybody welcome to this video where Colin and I are going to be covering everything about hiring we\u0026#39;re particularly going to focus on when you when you\u0026#39;re going to hire and who your first hire should be and all that stuff so with that being said let\u0026#39;s go into cover and yeah basically see what we\u0026#39;re going to cover in this video so here\u0026#39;s what we\u0026#39;re going to cover owner versus operator so this is a quite an important mindset and Colin has talked about this before but we\u0026#39;ll dive more into de detail with that uh the delegation mindset right and how we should be getting out of this whole we do everything and you know letting people kind of also do basically yeah take a bit of a load off you right uh when to Outsource this is pretty important right um you know when should you make your first hire that\u0026#39;s always a million dooll question with that being said Colin I\u0026#39;m going to hand it over to you to talk about owner versus operator let\u0026#39;s go okay so what is an operator well operators react and respond to others wants and needs they are reactive firefighters they are stuck in the weed of the business each and every day so everyone starts as an operator but a key thing to understand is that it\u0026#39;s okay being an operator is the natural cycle of starting your blogging business in any kind of Entrepreneurship Endeavor at all operations are the bulk of the beginning strategy cool all that stuff is fantastic but operations are what actually gets you from zero to one so that is an operator but if you\u0026#39;re watching this video you\u0026#39;ve already gone down the track a little bit you\u0026#39;ve already been with us a little while you\u0026#39;ve already made some money you\u0026#39;ve got moving things are happening and then you have to kind of pivot to next which is the owner mindset so what is an owner owner sit above the business so physically above mentally above strategically above calm cool collected making strategic strategic decisions that Define the value of the business that brings to the market and the world so you have to be thinking there\u0026#39;s I call it there\u0026#39;s there I call it the owner\u0026#39;s box so if you know Sports most of the owners watch the game from the top box like the above the stadium like looking down at all the fans and the crowd and all the players in the field and the court and that is how the owner they\u0026#39;re thinking strategically seeing a bird\u0026#39;s eye view of the whole business and that\u0026#39;s how you need to become once you start hiring people you need to obviously still have operations and an operator mind but you have to pull that hat off put on the owner hat and then you have to step into that role because the only way to scale is with the owner mindset now like I said being both is required at first you need to literally have both you have to go from hat to hat so before you have an before you have an understanding of all areas of your business you should be both competence is required before delegating cash FL is lifeo of any business there\u0026#39;s a key sentence here that we have competence is required before delegating not Mastery not excellence and not shittiness huge difference like if me or Jessica or anyone were to hire someone if we were shitty at the task or shitty at the thing we don\u0026#39;t even know what\u0026#39;s good so if we hire them they\u0026#39;re going to be just as shitty as we are or they\u0026#39;re going to be just as good or just as great or just as competent whatever you are they are they\u0026#39;re a reflection of you the entire team our entire team Jessica Eddie Chris all the coaches everybody they\u0026#39;re reflection of my skill level Point Blank there are people better than me but there\u0026#39;s definitely no one below me that\u0026#39;s for sure so that is what you want to have go ahead yeah I mean taking it back to the analogy you said colon about being an owner right you\u0026#39;ll find that actually in a lot of like sports cases like coaches like the the coaches who are training like the the team they\u0026#39;re typically are ex players as well so that I thought that was actually a really quite an interesting observation the weeds they\u0026#39;re operators they know that they know they\u0026#39;re they\u0026#39;re physically in the trenches and they\u0026#39;re mentally that\u0026#39;s what they\u0026#39;ve always on so that is where the transition so like I said she has here being an owner is a skill this is a skill that all successful business owners develop it\u0026#39;s one thing to once you do it\u0026#39;s one thing to do it once but becoming that person at their core is the owner the leader the driver of the business is a skill that anyone can develop with practice it takes reps the only way is with reps if you don\u0026#39;t get reps in you\u0026#39;ll never get it so owner skills are hiring getting burned on a hire hiring someone who you need to fire hiring people and they\u0026#39;re doing not as good as you but they\u0026#39;re like kind of as is good and you need to train them and work with them that is the owner mindset and the other flip of that is letting things go letting details go if I gave a  about every little thing we had to do I\u0026#39;d get nothing done it\u0026#39;s like sometimes you got to just let them do it and if it\u0026#39;s not perfect it\u0026#39;s okay because they\u0026#39;ll get there if you let them grow and you let them have opportunities so that\u0026#39;s just the difference of the mindsets and it\u0026#39;s something to revisit or always ask in the group about this because this is kind of like what we wanted to put in the program was like it\u0026#39;s not just about blogging it\u0026#39;s like yeah that\u0026#39;s kind of like how the like the bills get paid and  like kind of how makes it work but really we\u0026#39;re teaching how to build like real businesses which could evolve into YouTube content products agency whatever the thing is this is kind of just the foundation and these principles I\u0026#39;ve learned apply to every facet of your business so that we keep rocking there so yeah actually before we move on I think one of the most important things we want to emphasize here is that you can\u0026#39;t just watch the course and be like okay cool um I\u0026#39;m going to hire develop to design my site I\u0026#39;m going to go ahead and get a writer to watch this and do it for me I\u0026#39;m going to get someone else to do the keyboard research you know I mean without you having done anything because again like H said it\u0026#39;s just one of those things where you don\u0026#39;t even know what is good quality and what isn\u0026#39;t right you\u0026#39;re letting other people run the business for you and that\u0026#39;s not what you want do you actually want to be running and dictating the strategy and where things go and telling people what to do in the direction they should be taking but then getting out of the weeds of actually doing those things because you know and to be able to understand the strategy you need to be be able to understand how to do things and how it\u0026#39;s done right and I learned this the hard way so this is not like I\u0026#39;m speaking from a place of Excellence here I was like I this up more times than you can think is like oh like I don\u0026#39;t know want to I don\u0026#39;t know how to do cure you know what it let them do it horrible idea it\u0026#39;s like once I got burned a dozen times or maybe two dozen times I\u0026#39;m like okay you know I maybe should learn these skills myself before being lazy or going back to what\u0026#39;s comfortable which a lot of you watching are going to go back to what\u0026#39;s comfortable in this transition and we\u0026#39;ve all done it like all of our c can I can pinpoint where every one of our coaches and everyone of the team where their comfort zones are and know like ah if left to their own devices they\u0026#39;re going to go back to what\u0026#39;s comfortable in how they do content how they talk to students how they do their own blog how they do their own and everyone has those and you just have to find your own of like not to revert to what\u0026#39;s comfortable as you\u0026#39;re making the transition to thinking like an owner now some of you this will as a fair warning to me it\u0026#39;s very natural because I\u0026#39;m way less good at like like focusing I\u0026#39;m like way more like bouncing over the walls and talk and calls and meetings and Jessica like she she\u0026#39;s similar to me in this more organized but she\u0026#39;s similar to me and and she sees how I interact with the team that\u0026#39;s easier for me it\u0026#39;s more natural some of you love to just bunker down for 12 hours on the computer so that might be a little harder for you to transition from operator to owner not impossible but you might find a little more resistance in this this brain shifting yeah and we\u0026#39;re going to talk about it yeah basically next in delegation mindset yep so de develop competency yourself for so business owners especially online ones want toate the things they are either don\u0026#39;t want to do or don\u0026#39;t know how to do this\u0026#39;s a huge problem so developing master in every area is not the goal but if you don\u0026#39;t know the task you want you want done how can you hold some responsible accountable this is exactly what I said in the first slide is like you physically can\u0026#39;t know what\u0026#39;s good if you don\u0026#39;t know like I\u0026#39;ve learned this like I thought about what if we expand it into a software product like take the blog engine and build a software product that\u0026#39;s a pro solves a problem that all the students have like okay that could make a shitload money that could be awesome that could be super cool for all the students then I\u0026#39;m like I don\u0026#39;t know anything about code like I don\u0026#39;t if someone said here\u0026#39;s the code I\u0026#39;d be like does it work great like that\u0026#39;s not what a product guy would be like whoa whoa whoa hold on that\u0026#39;s like you\u0026#39;re way ahead of the game here there so many checks and balances need to be in here before you just launch a software product live into the world and sell it and that falls into the category of like I don\u0026#39;t even have the skill yet but if I take the lessons from this business oh I have competency in hiring in keyword research in blogging in writing in getting the content live in rankings in affiliate marketing and monetization okay so I can hire some of these things out which we\u0026#39;ve done but that is really understanding too is the one thing you can keep this point up but one thing I want to add is like a big thing is the a you don\u0026#39;t want to do it so there\u0026#39;s a big thing that like in Internet businesses we like immediately want to delegate because it seem sounds boring or it\u0026#39;s like too like it\u0026#39;s like ah that sounds complicated like I don\u0026#39;t want to do that like like ah like with WordPress stuff for us it\u0026#39;s like oh I don\u0026#39;t just n someone else do that you can but you should really learn at yourself the basics first so you know what\u0026#39;s good enough um and then as we go to the next Point you\u0026#39;re not the best the belief that you can do every task in your business better than everyone else is an utter lie and complete just because you\u0026#39;re the owner doesn\u0026#39;t make you the most skilled 100% there\u0026#39;s no way I am the worst at most things on the team I\u0026#39;m we have many people that are significantly better than me at most things for a reason if I don\u0026#39;t want clones of myself I want people that are better than me if I clone myself we\u0026#39;re truly cuz no the bills will never get paid we\u0026#39;ll never have anything organized there\u0026#39;s going to be no calendars there\u0026#39;ll be no organization and misspelling across the board so we want to avoid stuff like that that is really key so um if you identifi as a perfectionist this will be more difficult for you obviously and I don\u0026#39;t so it\u0026#39;s not as much for me but I know we have a lot like Eddie in the group is is the best but he is a perfectionist at his core oh man that that man wants everything perfectly done before it ships he wants the post right the page right the all the dialed in perfectly before it goes live awesome but that\u0026#39;s going to really slow you down when you\u0026#39;re trying to scale yeah and this is something I struggle with and I know a lot of people in the group struggle with this right and it\u0026#39;s one of those things where some people like oh like I like for me as an example I come from a literary background like I used to write pros and like all that and I remember starting out in blog writing and I\u0026#39;m like this is awful like I do not want my name under this at all but the reality is the writing is different and you\u0026#39;re not just go like yeah it\u0026#39;s it\u0026#39;s one it\u0026#39;s a different type of thing and two you\u0026#39;re not going to be the best at it right like I only learned this and let go of this when I started hiring people and I was like holy like you did way better than I thought you would in fact it\u0026#39;s better than what I do so I\u0026#39;m like okay cool and that was liberating but also quite scary but it it is a funny thing where we are a little or a bit narcissistic sometimes when it comes to being like Perfection like oh I can\u0026#39;t hire because I\u0026#39;m the best at and I have to micromanage and sometimes it\u0026#39;s if you find the right people it\u0026#39;s not always going to to kind of be the case and I guess that kind of leads into like the next point right um yeah col them so exactly delegation needs to be done slowly your blog is not a Silicon Valley startup it\u0026#39;s not a race it\u0026#39;s a marathon and this is true for all online businesses is that I\u0026#39;ve seen many do this the wrong way uh some friends of mine and some people from a distance is they they they think because oh it\u0026#39;s going viral it\u0026#39;s working it\u0026#39;s this they\u0026#39;re getting a lot of affiliate Revenue whatever they\u0026#39;re going to treat it like a business it\u0026#39;s going to be sold or acquired for $40 million or they\u0026#39;re going to do I\u0026#39;m like that\u0026#39;s not your blog your blog is built for you it\u0026#39;s the brand of you it\u0026#39;s for you to build compound in your life to get to 10K 20 30 40 and above whether it\u0026#39;s with blogging adding YouTube adding other things on but it\u0026#39;s not made to be this thing that\u0026#39;s just like a cash sucking machine it should be running at 80 plus percent margins at every day no exceptions a minimum like that\u0026#39;s the point of it not to just suck cash and bleed you dry and be this stress thing so don\u0026#39;t do it too too quickly I always say and it got from mentor of Mind basically once you\u0026#39;ll let yourself get fat but delegate until you hit muscle then come back a little bit so cut all the fat of your of your day and your schedule as soon as you hit the muscle get a little bit back so take a little bit you don\u0026#39;t want to get too too lean to where your your day-to-day is almost nothing and then you\u0026#39;re everything is you\u0026#39;re spending a ton of money your energy your stress and it\u0026#39;s so dependent on things working don\u0026#39;t put yourself in that situation from our experience just go slow yep and the last thing which is my favorite thing people are what make successful companies products Brands and names are nothing without the people behind them and this is so true so the BGE team the whole thing the brand it\u0026#39;s just the name the logo is just some thing we threw together like none of this matters like the product is especially in this Bas and like we\u0026#39;re essentially all of our businesses are are content-based businesses like the products are blog posts the products are YouTube videos the products are courses the products are people talking to people in groups like it\u0026#39;s all people so that is matter so when you hire hire slowly hire correctly and hopefully you don\u0026#39;t have to fire so just going to test this for the team at time at recording uh the team is is the same people for years and no one person has had to lead the team over the course of two years and we\u0026#39;ve just added people that fit and are cool and do well what they do and there\u0026#39;s a ton of trust like I don\u0026#39;t have to micromanage that a single person and that\u0026#39;s awesome because that\u0026#39;s what happens when you go slow delegate properly and get the right people on the bus that\u0026#39;s like the the big thing when you learn delegation is don\u0026#39;t just delegate for the sake of it like have the right person be doing it do it for the right reasons and that builds the right people and gets them on the board on the bus so yeah I mean it\u0026#39;s unbelievable the team at BG just how one how lean it is and just how amazing every single individual in the team is it\u0026#39;s not like having you know 50 people and some of them just do or aren\u0026#39;t the right fit and do small tasks it\u0026#39;s like everybody in the team has a dedicated kind of role and it adds to the team right you don\u0026#39;t need like a 50 100 uh people to help you you only need just kind of a a set few who are just really good at what they do and that\u0026#39;s basically yeah kind of what BG is a team like I was actually very surprised when I uh kind of joined and I joined like about I don\u0026#39;t know like nine months ago or something and it was like holy you only have like three people on the team it\u0026#39;s like Adam you and like someone else it\u0026#39;s like Jesus how and it\u0026#39;s still small so it\u0026#39;s like we still only have a handful of people and it\u0026#39;s like you know when you especially your online business or your blog or any kind of education business you don\u0026#39;t really need 40 people like that that\u0026#39;s I think that\u0026#39;s a complete disaster like people can do multiple things people are fully capable humans of doing more than one task and when you hire people which we\u0026#39;re going to talk about what the first hire is realize that you you want I call them full stack you want full stack people you don\u0026#39;t want them to just have like they can only do this one thing if all conditions are perfect like you don\u0026#39;t want to poet that\u0026#39;s like just can\u0026#39;t even brush their teeth like you do not want that you want more not a jack of all trades it\u0026#39;s full stack it\u0026#39;s a very different work because full stack means they can do a lot of stuff and do it well yep um yeah with that being said let\u0026#39;s talk about when do you actually Outsource and make that first hire and things like that so you need to have a process first for your blog post Outreach post post uploading or anything else so you can\u0026#39;t this comes back to like you have to be ready like we talked about a couple slides ago is you need to have whether it\u0026#39;s video documented or physically like Google Document Google Docs document of what to do or whatever you want to do I don\u0026#39;t care if it\u0026#39;s a son it doesn\u0026#39;t matter you need to have and Jessica could help with that or asking the group what people are doing you have to have these things documented and down before you just bring someone in if you bring someone into a house of cards it is a huge problem unless they are in the organizer like you\u0026#39;re hiring them to set the structure set the system but if you\u0026#39;re not which you likely aren\u0026#39;t you need to have that already dialed in so Jessica you can speak on this because you you\u0026#39;ve done this way more than me I I mean really I will play Devil\u0026#39;s advoca and I will say the only exception to this is probably like a virtual assistant or WordPress technical developer at the start like one of the biggest things where people get stuck when it like when you\u0026#39;re an absolute newbie and you\u0026#39;re starting out in this world of of blogging is setting up their sites and I had the same issue like I come from a technical background and when I was building my side and I was using this like whole different like uh like theme builder at the time I was just running into so many bugs where I would spend about an hour or two hours troubleshooting like I could troubleshoot it but it was cos me an hour two hours and I was like I don\u0026#39;t want to do this anymore so I ended up going to upw work I hired this guy I\u0026#39;m like hey you know WordPress you know elementa cool here\u0026#39;s a bug here\u0026#39;s what I want it to look like can you fix it five minutes and it was done and I just paid $15 for it I was like holy like I don\u0026#39;t need to spend an hour or two hours myself doing this right um everything else like the blog post the Outreach and stuff you absolutely need to know before you can delegate and train someone because these are high skill and high leverage activities things like technical development there are going to be like a 100 people so much better for you especially if you don\u0026#39;t come from a technical background where you can really actually just hire without having a process cuz it\u0026#39;s very technical things right with your word person SL and some people just aren\u0026#39;t very like technically tuned into those things and I don\u0026#39;t blame you and if that\u0026#39;s the main reason why you\u0026#39;re not progressing head in your journey this is the like this is what I highly recommend to like everybody so um yeah that\u0026#39;s that\u0026#39;s kind of that take the next three sub points keep going take the next three um all right so then yeah so basically it\u0026#39;s more so yeah again I start off with hiring the least important task right so it\u0026#39;s things like the feature images like I don\u0026#39;t know how long it takes for you guys to upload your post but it takes me like about an hour and I well actually an hour if I\u0026#39;m talking for it cuz I made an entire training video for my being like here\u0026#39;s how to upload a post and it took me an hour I didn\u0026#39;t actually realize it took me that long until I made that video and I was like holy every time I upload something takes me an hour you know what I mean like and it\u0026#39;s like like yeah like these are one it\u0026#39;s it\u0026#39;s not like it\u0026#39;s least important it\u0026#39;s more so least skilled where it\u0026#39;s like I can just like I don\u0026#39;t that people don\u0026#39;t need skills to do this and I can basically just go ahead and do like basically like hire someone Outsource this to someone else things like sourcing images right like they\u0026#39;re pretty basic stuff you just to find like a researcher ba um research requires for posts and stuff so these are really things that are yeah like you can really kind of easily Outsource this um and then afterwards the next thing you\u0026#39;re going to want to Outsource are things like yeah writing the Articles themselves right the first drafts it\u0026#39;s things like Outreach help you know like the contact hunting the list building the email Outreach and then the sending the emails and then guest post management stuff right there are things where you know when you do it it probably drives you insane because there\u0026#39;s a lot going on and therefore when you are Ing and you can\u0026#39;t really expect to have that high like that hire first right you want to think of things that you\u0026#39;re doing daytoday right now and then slowely build up on like who you\u0026#39;re hiring next right and you want to also think about it as what are the things where it\u0026#39;s requires me a very minimal time to train somebody such as like you know uploading a post right but really high leverage task and afterwards When Things become a bit more complicated like how do you train somebody to send out emails or write emails or build out the list that\u0026#39;s when you can invest heavily more time in in these people um and in these hiring and in these hires right and obviously what goes with all of this is the process I personally actually just like doing Loom videos like it\u0026#39;s the way I learn and I think it\u0026#39;s just the best way to learn so sometimes writing manuals can take a lot of time but if you just L your loom video and you\u0026#39;re like hey well this is how I write the emails this is how I upload a post this is how I do contact hunting and people can step like go along step by step and it\u0026#39;s probably actually how you guys learn in in this course as well we do things step by step it\u0026#39;s the best way to of learn and if you want to you can write documentation for it but you just have to look at it as an investment you do the video Once that\u0026#39;s your process done it\u0026#39;s Evergreen if you have to fire that person that\u0026#39;s cool because the next person you hire you give them that same video um so once you have that it like the hiring process becomes really quite easy but yeah again before you even hire you do have to make these kind of like have these processes down exactly how to do things um and yeah anyway so final thing to Outsource it\u0026#39;s all of right you can get to a point where you Outsource everything I personally haven\u0026#39;t gotten to that point and to be honest I don\u0026#39;t know if you can Outsource everything like would you I have I do know agencies so a bit different to blogs where they\u0026#39;ve hired like a CEO to like replace everything and they just pay them like like a percentage of like the revenue that they get plus um you know plus their salary so I think that\u0026#39;s very interesting and I\u0026#39;d love to get to that point where it\u0026#39;s like oh cool I have I pay someone really handsomely to run everything and be outside of it but to be Hest I don\u0026#39;t think I want to ever do that colum what are your thoughts on that yeah so so this so yeah there is a place that could it totally happen like we kind of have that with adam.com and we have that with like you know blog with engine uh uh the programs and all our education stuff um Adam\u0026#39;s pretty much removed from all the day-to-day of everything uh but that\u0026#39;s because he likes that so like we have the the systems in place because he that\u0026#39;s like a natural tendency where I would be bored out of my skull like I don\u0026#39;t know what I would do with my day like I already get bored which in was shocking to some people like so it it really comes down to like if you love the game of growing a business just keep playing the game don\u0026#39;t try to remove yourself entirely now you should be able to should be able you shouldn\u0026#39;t be a bottleneck but you should always have like if oh I\u0026#39;m remove from everything well then you should spend all of your waking seconds of focused on the strategy and what\u0026#39;s the next level that\u0026#39;s it what\u0026#39;s the next level leveling up your character your mindset your skills your network all if you have the business day-to-day covered you should be spending all of your money and time doing that that\u0026#39;s what I would do so that\u0026#39;s like the next level of it but yeah you but there\u0026#39;s always things like for example keyword research is so utterly important you can train somebody like but it\u0026#39;s there\u0026#39;s such a strategic element where it\u0026#39;s like the keywords you pick is the vision of the site like that\u0026#39;s the next iteration of it so yeah it\u0026#39;s like some of it\u0026#39;s tactical but the key the the the next sub Niche you\u0026#39;re going to go into that\u0026#39;s like a high level strategic decision not a little a VA told you oh here\u0026#39;s a low competition keyword no no that\u0026#39;s not what we\u0026#39;re talking about we\u0026#39;re talking about oh what are the next thousand posts what\u0026#39;s the next million dollars like these are big big questions um so yeah that that\u0026#39;s where you know you guys can R yourself but you want to have be around for that that\u0026#39;s interesting because I think um because I remember people asking like oh like how do I Outsource keyword research and I remember saying and I back then when I said I knew it was true but I don\u0026#39;t know if it is now but I was like Adam has outsourced everything but probably one thing and that\u0026#39;s keyword research because that is literally the strategy and vision again um Colin put a perfectly like the vision of your if you give that to somebody else it\u0026#39;s no longer your business it is no longer your side like no we don\u0026#39;t do every like waking second of it but we review everything and we strategize with everything and every step of the way for that because and that\u0026#39;s like for us that\u0026#39;s like also like YouTube videos as well like we don\u0026#39;t just make the video like we talk about the video like make sure this is the right one to make with content make sure this is the right direction in terms of the next 50 like it\u0026#39;s not just random so yeah really good point yeah so with that being said um this is an interesting one um that Colin I to let you take this one the time dilemma the time dilemma Our advice do you treat this like a business reinvest money that you make bring them all up and then I\u0026#39;ll break them down yeah however if you\u0026#39;re working a full-time job and are willing to invest a portion of your income that\u0026#39;s also an option the reality is that we\u0026#39;re always fighting time in our lives money in this case buys you more time you still need to have competency in all areas before you Outsource them so let\u0026#39;s break this down in an Ideal World you well there\u0026#39;s two types of people there\u0026#39;s one that is making a small or like no small to medium income and they\u0026#39;re kind of just kind of scraping by I\u0026#39;ve been there no hard feelings it\u0026#39;s all good that if that is you you likely have more time than money and if you do you need to invest your time if you don\u0026#39;t have time or money that\u0026#39;s the time you have to like just like toughen up and push through because it sucks but sometimes you don\u0026#39;t have money and you don\u0026#39;t have time but you have to make time that means me less sleep less thing less whatever cut out whatever your thing is if you drink stop drinking if you smoke stop smoking like these little things that you could eat up time just remove them and you need to carve it out if you really really want it you\u0026#39;ll carve it out it\u0026#39;s tough advice but it\u0026#39;s the truth second one if you are have like a really good day job like a great nino5 like say you\u0026#39;re making six figures multiple six figures whatever things are really good you don\u0026#39;t have more you have more money than time you need to get competent at the skills then really leverage all the money you make and treat this thing as a zero business meaning if you make five grand affiliate commissions all five grand should go back in if you can like have a stable job at the side same thing all five grand backend all 10 all 20 all 30 until you get where that thing is a machine like an Unstoppable machine then you can start to quit the day thing or whatever your situation is but that\u0026#39;s my advice to you because the F the more money you invest and the more time and strategy you can spend on it the faster you\u0026#39;ll grow like the less you need the money to pay your bills the faster you\u0026#39;re going to grow that\u0026#39;s true in every business which is why um like startups like Silicon Valley startups in the states what we do typically here is and if you\u0026#39;re American you you get this they everyone in Silicon Valley has really really really high salaries that\u0026#39;s for a reason so they don\u0026#39;t do any side projects they don\u0026#39;t all their bills are covered they have a really good quality of life and they stick with the same job for five years 60 hours a week and there\u0026#39;s thousands of those people for one company it they oh why do they make so much money that\u0026#39;s why because they don\u0026#39;t they\u0026#39;re they\u0026#39;re just the company has a mission and they\u0026#39;re just trying to get all as many full-time human beings as they possibly can and that\u0026#39;s why so that is how a how to treat a business just keep reinvesting into for this case could be writing links web design whatever whatever the thing is that makes sense for you depends oh yeah there\u0026#39;s actually a another strategic reason why You\u0026#39; probably want to invest a lot of your money back into the business and this is not tax advice so where I\u0026#39;m not giving tax advice here but in saying that we\u0026#39;re not uh professional CPAs yes yes so just a disclaimer here but the thing is you as a soul Trader or whatever it may be called wherever you\u0026#39;re from right that\u0026#39;s probably how you\u0026#39;re starting out you only get taxed on the profit that you make so let\u0026#39;s just say as every country sure you\u0026#39;re not wrong that\u0026#39;s every country on Earth so yeah like if you get if you made $5,000 right and then you spent that $5,000 on writers investing into your blog again you get tax $ zero for the $5,000 because on paper it looks like nothing you made no profit right but you know but if you keep it you get tax for it right and the last thing we want to do is give our money to the government so the thing is when you\u0026#39;re starting out until it makes sense to be you know paying yourself more and more like the more like and you have to VI view it as an investment right every time you invest into your writers or a person Outreach and stuff that\u0026#39;s just going to compound over time and I really do look at like yeah investing in writers writing for your blog as an investment right it\u0026#39;s really kind of no different than putting into the stock market and hedging your bet bets and stuff um so yeah so there is kind of the you know check for your accountant but there is also a tax benefit here when you are turning all your profits into expenses and then um basically getting tax on it especially when you\u0026#39;re starting out so uh that\u0026#39;s also something to kind of and also know your money thermostat so like I live by a motto that\u0026#39;s like not common it\u0026#39;s like it I\u0026#39;ll make it back like that\u0026#39;s not most people like I\u0026#39;m cool to spend money on stuff I\u0026#39;m cool to invest money on in people and things doesn\u0026#39;t bother me like cool I\u0026#39;ve been broke I don\u0026#39;t really fear that I\u0026#39;ll figure it out and make it back it\u0026#39;s all good if that\u0026#39;s not you realize that if you are very conservative with money and you always have it and you like that and not that it\u0026#39;s a bad thing if you like that and you want to live that way don\u0026#39;t don\u0026#39;t go against that like don\u0026#39;t just throw money around at a problem just to buy back your time I would do that but maybe not you so just think of that in like I optimize everything like from cleaners to haircuts everything is optimized and I don\u0026#39;t care what it costs I just want the time back I could care less I\u0026#39;ll make it back that\u0026#39;s the motto but if that\u0026#39;s not your motto remember that so just the key thing to like as you hire I find that that that transition is the scariest thing for anyone who\u0026#39;s like even if you\u0026#39;re making like 50 Grand or Grand a year with the business it\u0026#39;s it\u0026#39;s the path to a million in any business and then 10 million or 20 or 30 is the humans behind it so you have to do it at some point but that first one or the first two is always scary because it\u0026#39;s like I made this money now I have to give this money to someone else to do something else and if it\u0026#39;s your first time doing it it freaks the out of you because it\u0026#39;s like this is my money and I now it\u0026#39;s their money yeah but if you start treating it as it like in the first thing it is a business it\u0026#39;s not your money it\u0026#39;s the business\u0026#39;s money it is not your money to spend on it is the business\u0026#39;s money that is the that flip will help you oh well I\u0026#39;m only spending like 20 grand on something it\u0026#39;s like well you probably won\u0026#39;t spend 20 grand in your personal life but you spend 20 grand in the business yeah all day long yeah like I look at the credit card statement for the business and I\u0026#39;m like whatever the bill is like I don\u0026#39;t even think about it I look at mine and it\u0026#39;s like a certain amount I\u0026#39;m like ah what the hell did I do I\u0026#39;m like why did I do that like and it\u0026#39;s it\u0026#39;s this the the number is like half the size sometimes a quarter of the size and I\u0026#39;m still like oh and it\u0026#39;s like oh it\u0026#39;s because of the the wiring of like oh this is for the business to grow the business not to me to spend the money that\u0026#39;s already taxed so that mindset shift is big and that that that\u0026#39;s a long explanation if you don\u0026#39;t get that it\u0026#39;s no big deal but the reason why that might click with some of you is like that mindset shift is big and it applies Outsourcing directly so yeah um It\u0026#39;s actually kind of funny because I like I make so much more money than I ever did working at like a startup and everything but I pay myself so much less cuz my mindset is just oh this is the business\u0026#39;s money I actually feel guilty for taking stuff out for me like I need to pay my bills so I take out like just the bare minimum and I basically everything else I just think of as that oh like this is the business money like everything just gets reinvested back into it and like I yeah and I pretty much put myself in that way and that\u0026#39;s actually really great because I\u0026#39;m not spending my the business\u0026#39;s money or taking money out and spending on  because if I think of it as my money I would just be spending on  like I literally would just be like mindlessly spending it and like not even worry about it but when you shift that mindset as well you are actually a lot more mindful of where that money is going even though on payer it is all yours right but if you think of it like that um and then think about the people on your team people you have to pay things you want to do with it um it becomes less well yeah like you\u0026#39;re basically a lot more smarter with money so I want everyone here to just take a breath and this is going to be part one of this video so in the next video what we\u0026#39;re going to do is break down and we\u0026#39;ll have Jessica break down the step by step for how to hire your first writer how to do it lean and how to do it right the first thing is the issue with a players we\u0026#39;re going to be talking about how it works when it comes to hiring lean uh we\u0026#39;re also going to be talking about the task involved and how to hire writers the lean way and also how to remove yourself from the dayto day and what that kind of looks like so with that being said let\u0026#39;s go ahead and start to talk about the issue with a players now you\u0026#39;re probably wondering is what what\u0026#39;s the issue with a players that we all want them and and look no doubt about it a players are great they\u0026#39;re fantastic you absolutely want these people on your team um the thing about a players is that they\u0026#39;ve got experience they get results they know what they\u0026#39;re doing and they do it really well the only problem um is that it\u0026#39;ll cost you okay no doubt about it with a players they\u0026#39;re good for a reason people want them and therefore they\u0026#39;re going to actually charge just quite a lot and when you are starting out it\u0026#39;s not always feasible to be paying $200 $3 $100 for a single article right like um you know especially when I was starting out as well like I was starting out and I wasn\u0026#39;t making any money mind you for like the first kind of a month I was starting when I first made my hire but I did have some money aside uh where for my day job I was willing to invest you know certain amount every month to get things going get the hiring process going but um like it was definitely nowhere near2 200 $300 us uh for just one article right and when you are going to be hiring somebody you do want them to have a not like a tangible result in your processes right which means writing more than one article uh it means writing four or five articles and things like that it means you know having someone to up upload your post but obviously isn\u0026#39;t going to cost you $1,000 plus a month for that so um we\u0026#39;re going to talk about how you can hire the way I do where you kind of start off a bit slow and we\u0026#39;ll kind of yeah kind of go from that so here\u0026#39;s how it works this method of hiring is only going to work when you have the time to invest in people people at least that\u0026#39;s the way I found right and the thing is you\u0026#39;re not going to find a players okay you\u0026#39;re not going to find a players but you are going to find potential a players who with time training and feedback can become that perfect team a player for you right so the way this works is obviously you need to have high time investment and when you add that with potential but lower price lower budget a players you get a players later right so they kind of not a players now but you know when you recognize some certain skills um and things about these kind of potential a players these maybe B players you might call them um with some time some training feedback from your end you\u0026#39;re going to be able to turn them into a gun and Powerhouse and I\u0026#39;ve done this where yeah I mean I\u0026#39;ll talk about it but I\u0026#39;ve definitely done this where I\u0026#39;ve hired people who you know I yeah they just charge not that much and I\u0026#39;ve like gotten them to a point where they are kind of like my perfect uh writer so to speak so let\u0026#39;s talk about like the tasks kind of involved here so first when it comes to who you\u0026#39;re going to hire the tasks that you\u0026#39;re going to Outsource and things like that you want to think of kind of like high leverage low cost tasks and I kind of talked about this in the previous video of Colin right so what are simple things that you spend too much time doing or gives you an headache right and so the very first thing I can think of is things like uploading my articles it\u0026#39;s things like dealing with hosting it\u0026#39;s things like technical issues bugs how do I get this plugin to work how do I you know know oh my God my head is not showing rightly why is this image box towards the bottom on my side like there\u0026#39;s just so many things that comes with when it comes the building at your side that you probably want would run into I\u0026#39;m a really technical servy like technically servy person and even when I started out there was just there was just so many bugs that I was trying to get through where it would take me an hour or 2 hours of research and playing around to get it resolved and it just yeah I mean it took time away from what is important when it comes to building an online business and especially your site and that is actually just getting content out there and starting to do link building to an extent right but mainly content and so when you\u0026#39;re spending hours and hours on just doing all of these technical things it can really be a big drainer and the the solution to this really is you can pay someone for as low as $5 to $10 an hour to get these things sorted and that was personally on my end for my experience my very first high and I swear to God it was like from day like before my launch obviously because I uh I needed help with like the development side of things I hired somebody to help me get things done and he has to been working with me ever since then we\u0026#39;re kind of like approaching the like we\u0026#39;re like a year and a half of working together so um there\u0026#39;s that the second thing that I can kind of think about is uh list building right so list building is something where you know you can pay somebody $50 to $100 to help you build list for sites right the way we teacher reverse engineering things like that when I started doing Outreach that was actually one of the second things that I outsourced apart from uploading articles and things like that right like this is something where it just takes a lot of time reverse engineering sides but it\u0026#39;s actually quite a tedious task that can be absolutely outsourced with the right videos so this was kind of like two things where I just thought it\u0026#39;s yeah really really high leverage things that you\u0026#39;re probably doing but it just doesn\u0026#39;t actually cost that much for you to Outsource it and these are the price range that I found to be yeah pretty much quite uh reasonable for these tasks so these are things where you can basically Outsource them straight away in terms of regarding where you\u0026#39;re at like the WordPress developer someone uploading your post definitely something you can do like pretty much straight away um list building obviously towards um towards the the part when you are doing your Outreach but you do want to make sure that obviously you are list building first building competence in that first before you\u0026#39;re you know Outsourcing that whereas with the WordPress things like that you don\u0026#39;t need to so uh with that being said let\u0026#39;s talk about hiring righteous so this is probably where a lot of your apart from perhaps WordPress developers and things like that your first hire is probably going to be a writer right that\u0026#39;s something that takes a little time whether it\u0026#39;s for guest post whether it is for your sites and things like that it takes a lot of time and we always need more and more content there\u0026#39;s a never ending list of content to write and some of us aren\u0026#39;t writers some of us don\u0026#39;t have the time and some of us maybe not even don\u0026#39;t even have the budget to be able to hire these really great writers right I know some people who are just paying money for writers and then spending an insane amount of time editing and they\u0026#39;re like why I do even hire writ in the first place so let\u0026#39;s talk about how to hire these leanly and find the right writers and the way I do it anyway so when it comes to writers it\u0026#39;s a bit trickier and there\u0026#39;s often a trial and error process when it comes to selecting the right writers and knowing whether a writer is high quality especially those within your price range or budget right so at this time at this time like all my writers I pay between Z like 25 cents to 50 cents a word for and I charge $600 for clients for their work right so basically for a 2,000w article I\u0026#39;m paying anywhere between $50 to um $50 to oh let\u0026#39;s let\u0026#39;s do the the math Sprite at the moment I kind of yeah $50 to $100 for an article for 2,000w article and I charge $600 for a client to receive that word so think just let that stink in for me like that is kind of anywhere between I mean the margins are high I don\u0026#39;t know the number on the top of my head but it is high but but definitely when they first started writing with me their work was not worth $600 in the market I could not take their article and then give it to a client and be happy with it i\u0026#39; would have to pretty much make edits for for pretty much everything so the what I\u0026#39;m trying to St here is that you can train and teach and give feedback to these writers who don\u0026#39;t actually pay that that I\u0026#39;d actually like this is what they\u0026#39;ve charged me by the way it\u0026#39;s not like I\u0026#39;ve negotiated a lower price this is basically their rate and and I\u0026#39;ve just given them what they want and what I charge to my client is you know my own business but I have helped them grow to a point where the level of their writing is worth $600 in this case here so that\u0026#39;s something where that\u0026#39;s the way I\u0026#39;ve approached things right where I didn\u0026#39;t I couldn\u0026#39;t afford to pay $200 for an article but I could afford to pay $50 for an article starting out right and now I\u0026#39;ve got them to a point where their level of writing is really they are a players in in my eyes so there\u0026#39;s that now let\u0026#39;s talk about the qualities that I look for when it comes to writers this is very very subjective and very different to everybody but in my experience and I\u0026#39;ve hired a lot of writers for my clients for myself even like right now I have about nine yeah nine content writers that I manage across my clients and and my own side so like I have teams of content writers and I\u0026#39;ve some of them have stayed for a year year and a half some of them I\u0026#39;ve and I fired a lot as well so actually not a lot I think I\u0026#39;ve only fired like two or three people two or three people I just didn\u0026#39;t find they were a good fit um but generally I\u0026#39;ve been pretty lucky with my writers I don\u0026#39;t know lucky or I know what I\u0026#39;m looking for but I don\u0026#39;t know you you guys can make that um you guys can kind of take it for what it is and uh yeah so here are the qualities I look for the first one someone who takes on and implements feedback really really highly important and I\u0026#39;ll go into into the next slides why these are the qualities I look for someone with good research skills someone with good English you know I can ignore things like perhaps grammar and stylistic choices tools can fix that but someone just inherently with a good grasp of the English language someone who follows instruction that\u0026#39;s uh that\u0026#39;s really important and someone who is proactive and someone Keen to learn and grow now notice that all of those qualities are things that are hard to teach or can\u0026#39;t be teach not you not that can\u0026#39;t be teach it is just really really hard to teach so they SE are kind of the qualities that I\u0026#39;m kind of looking for it might be not what you expect when it comes to you know hiring writers but I\u0026#39;ve just found that this is like the checklist and things that I\u0026#39;m yeah basically that\u0026#39;s that\u0026#39;s provided me with the best writers and I will also tell you guys how to test for these things as well so let\u0026#39;s talk about that or talk about why these qualities are important so I can teach someone to write more engaging and concise content through grammar and sentence structure right these things can be taught but I can\u0026#39;t teach someone who doesn\u0026#39;t have good English right if like you inherently um don\u0026#39;t have good English and you don\u0026#39;t um yeah like you know and you just you can\u0026#39;t teach that you can\u0026#39;t teach good English there is a difference between stylism and like whether this person is writing in a way that you like and a difference between good English and a good grasp of the English language the written language so to speak so does that I can teach someone who on how to do article research for topics that they aren\u0026#39;t famili familiar with but I can\u0026#39;t teach them if they don\u0026#39;t have good research skills in the first place this is also quite important right like again like the way people research is very different right I just need to know that they have good research skills and that they are Discerning when they are doing research right maybe they don\u0026#39;t do it exactly the way that they wanted them they want them to at the start and fair enough everybody has their own process but I can teach that I can teach them how I want them to do a research and what they\u0026#39;re looking for right but if they just lack that inherent research skill it\u0026#39;s going to really really hard to work with with that writer I can give someone the instructions and steps to follow and I absolutely do I have a process for everything that I do when it comes to writing right I can give them everything the Loom videos the the written documents like everything all all of that but I can\u0026#39;t teach them to follow instructions if you don\u0026#39;t have that if they don\u0026#39;t have that attention to detail and they can\u0026#39;t follow instructions and it\u0026#39;s beyond me then I I can\u0026#39;t teach them to do that and it\u0026#39;ll be a very frustrating experience working with them and I\u0026#39;ve had to do that like where I\u0026#39;ve had people like hey very clearly I\u0026#39;m like submit things in a Google doc and they submit things in a word doc or like hey make this the S like the the the header or whatever be and they give me something completely different without any explanation it\u0026#39;s like did you read the instructions like did you do you even care right so well actually I think if it comes down to the root of it whether they care enough to to follow instructions all right um and I can give them the the feedback resources an environment for people to develop their skills but I can\u0026#39;t that make them want to grow right like whether somebody wants to improve their skills and get better you can really tell them right and I can give them everything the environment the feedback resources for them to up skill all the time but if they don\u0026#39;t want to themselves then I can\u0026#39;t make them do that you know what I mean um it\u0026#39;s like well what\u0026#39;s that analogy like you can lead the horse to to the water but you can\u0026#39;t make them drink so this is really important to me because I\u0026#39;m not wanting someone to join the team and just stay at that level I want them to grow and get better over time so these are are kind of the reasons why and why I look for these qualities so let\u0026#39;s continue how do you test these things because they they\u0026#39;re quite Whimsical they\u0026#39;re quite not philosophical but they\u0026#39;re quite PR like high concept High principle but again it\u0026#39;s a trial and error process but I do have a process for like basically testing out these qualities and sometimes they\u0026#39;re not always accurate but I get a good enough gauge to let them into the company and be like okay let\u0026#39;s do a few let\u0026#39;s let\u0026#39;s do a few articles or a month of working together and then reassess afterwards okay so someone who takes on an implements feedback how do I test that first I get them to write an article uh pretty pretty selfic surg I basically get them to write an article and after they write the article I\u0026#39;ll read it and I\u0026#39;ll give them detailed and specific feedback for them to work on right um so this is really kind of important here and then afterwards I\u0026#39;ll give them another article and see if they Implement that feedback so just to give you guys an idea of what that feedback looks like here\u0026#39;s like a this is a feedback that I gave to a writer so I give them General feedback I\u0026#39;ll give them what they did well and then what to work on next and I\u0026#39;m very specific so for this one as an example I\u0026#39;m saying here make the reasoning the why your points start more consumer orientated rather than business orientated um and of course this depend is dependent on the article in context here\u0026#39;s an article example and my notion comments for notes and breakdown of of what I\u0026#39;m referring to specifically in their article so I I have that um the next thing I want them to work on is simplifying the readability of their language your writing is um on the end of being slightly verose with interrupting sentence structures and complex sentences that can make it less easier to read and I give them here is what interrupting sentence structure looks like this is what you\u0026#39;ve been doing here is the Hemingway editor like something that they can work on so I give them something very specific where they can read that and be like okay in my next article I\u0026#39;m going to work on these points because that\u0026#39;s what Jessica said um to work on right and it\u0026#39;s easy like if they stop in the next article and you can see that they\u0026#39;ve still well and you you have to gauge whether they try right right you can if you can see that they made an effort to avoid these things and improve on things like that\u0026#39;s someone where okay cool they have taken on feedback and implemented it maybe it\u0026#39;s not perfect I\u0026#39;m not looking for a Perfection I\u0026#39;m looking for whether they cared enough to look at the feedback and then make that effort to implement it so that\u0026#39;s uh really quite important there so someone with good research skills this is how I test them I give them people a topic they aren\u0026#39;t super familiar with like I would sometimes give Riders just like yeah just kind of like random topics but like I have no idea about this right then I\u0026#39;ll give them some context like maybe the angle of an article even resource for how to research and ask them to write a detailed artical outline because I just want to see if I give them something they don\u0026#39;t know how would they approach this in terms of good research skills like in in terms of researching so I played around with this where sometimes when I\u0026#39;m testing out writers I don\u0026#39;t even go ahead and give them a trial article to like hire writers I basically be like hey I\u0026#39;m I basically give them a research task because if I can see the way that they research and create an outline I can pretty much already see the thinking process and here is basically an example of what a detailed article outline is where I give them the topic and then this is a writer that\u0026#39;s gone back to me I was like okay here are a proposed outline and you can see that it\u0026#39;s very specific like here is the title here\u0026#39;s the goal here are my research notes Here is the title here is the the next header what I\u0026#39;m going to put in there what I\u0026#39;m putting in the intro so you can see that right and so this is something where I sometimes pay $5 to $10 instead of paying for a full article which can cost you $50 plus I pay them to do a research Tas $5 to $10 um and when I read this it\u0026#39;s basically like reading an article for me where I\u0026#39;m like I already see where they\u0026#39;re going with this and they are either a good fit or not a good fit when it comes to research so this is um another way that I test uh writers someone with good English right obviously this is a bit harder to test but usually if I can barely get through their writing samples or portfolios I skip the candidate you know it\u0026#39;s like if I look at your writing in your portfolio no matter what the genre or Niche is like I\u0026#39;ve had I\u0026#39;ve hir writers where their only experience is in like travel or food Niche and I enjoy reading their food and travel Niche like articles I\u0026#39;m like this is great nothing to do with what I want but I\u0026#39;m like I can see they English and I can see that they\u0026#39;re a good writer so therefore I i\u0026#39; I like giving people a chance based of their good English so there\u0026#39;s that someone who follows instructions right so obviously so for someone to follow instructions you need to First provide a detailed task document and obviously if you had you know watched the previous video you have to obviously have that process in place and so this should kind of be a self-explanatory on like the process of how they write and whether they follow that so like I seriously have like a whole onboarding flow for writing trials where um you know so if people submit things in like the wrong formats Miss certain things I would flag that and I would think about whether this is a non-negotiable or not right whether you know and so here\u0026#39;s kind of like a a little sample of like one of my um writing onboarding flows where you know like sometimes if people miss something in CU this is a lot of information sometimes if people miss something in content style where maybe they forgot to use um use uh contractions or things like that okay I can Overlook that but if they\u0026#39;re not following like the basics such as again like handing like submitting things in the right in the right format or following the the timelines or looking at what I\u0026#39;ve written then it\u0026#39;s going to be a deal breaker for me so there\u0026#39;s that now um someone who\u0026#39;s proactive right this is again kind of a bit hard to test but you know do they take initiatives that\u0026#39;s one of the first things I\u0026#39;m looking for like do they do things first that they weren\u0026#39;t asked to do right and this is something you kind of observe over time or at the start and I\u0026#39;ll give you an example of that so my very first hire gave me Solutions in this cover letter so remember I said that my very first high was basically helping me fix an a WordPress element of bug so you can see here this was the I just actually looked at this is my exact um uh job post and it was posted like two years ago um so I need help on a bug design fix on one page design on elementa here\u0026#39;s the project details Max 1 hour fix bug whatever it may be so that was the task and I said it for a fix F $5 it was like I just needed someone to do one thing and then I had um it was really interesting I had um so my WordPress developer now he I don\u0026#39;t know if you guys have used upw work or not but basically you have profiles people can like apply for your job and you\u0026#39;ll see things like oh like this person\u0026#39;s like a five star they get all they they have like so many reviews and and things like that and jobs completed and things like that like success rates and stuff so I got a lot of those where it\u0026#39;s like a lot of people were like oh like you know just great reviews done a lot of tasks things like that and I went for but then I went to the bottom and then I saw this cou and this guy had zero reviews just went on he didn\u0026#39;t even have like a like a like a profile photo like it just looked very dodgy but then I read what was in his cover letter and this is what he says hi Jessica it looks like the problem is caused by the server cache do you have any plugins installed if so clear it and check however if this doesn\u0026#39;t work there might be another issue like server exhaustion in this case we can clear the save drafts transient and junk data don\u0026#39;t wor if you feel confused if you know let me take care of the issue if you know this is something where it\u0026#39;s still an issue I love this I hired him because I from all the cover letters I saw he was the only one who was proactive he took the initiative and be like hey up front here are the solutions for you to try on your own if they don\u0026#39;t work let me know and I can deal with it for you and I I love that approach and it was a RIS I was kind of like well do I let like someone who has no proven records and experience of doing any jobs um you know access to my WordPress um or do I like some more experienced ones but I ended up picking him because I he was the only one who went back to me and gave me Solutions you know and then after and it felt like you really cared about me and uh not me specifically but From My Sight and about the issue and that has been a risk that has not I mean it\u0026#39;s a very small risk anyway but there has been a bet that has paid up and he\u0026#39;s still with me today and he does all my list building and miscellaneous T and all my WordPress and he\u0026#39;s just fantastic and I um and I can\u0026#39;t thank him enough for being in my team and yeah I mean again like this is something where I observed it he was proactive and this is uh this is where I kind of saw saw that behavior or trait from him and there are other people where you just see it over time where when they working with you they might be like hey Jessica have you considered doing this or this I\u0026#39;ve got an idea right things like that they\u0026#39;re kind of nuggets where you see that they\u0026#39;re being proactive so that\u0026#39;s that now let\u0026#39;s keep moving on someone Keen to learn and go you can again a bit harder to gauge but you see this when you work with them right whether they ask questions are proactive and take on feedback so they\u0026#39;re kind of really the the things that I\u0026#39;m looking at when it comes to these qualities so hopefully that gives you a a better idea of how what you should be looking for when you\u0026#39;re hiring writers so there\u0026#39;s that now let\u0026#39;s talk about how to remove yourself from the dayto day so this will be kind of a over a higher overview and we\u0026#39;ll probably do videos fur in the future depending on the questions you guys have on like whether what you guys want me Colin or whoever to kind of break these things down right so when it comes to a very general overview of how to remove yourself from the day-to- day the first thing is write down everything that you do so you know when you\u0026#39;re starting out it must be like it might be and go as granular as you possible like okay you might be like at the start writing articles right that\u0026#39;s a big task that we all have to do and it might start with okay first I need to do keyword research then I need to go ahead and um so keyword research then I need to go ahead and do the research um research for like the article topic then I need to write an outline perhaps dra the outline I need to write the article then I need to find images and I do statistics and I need to um do an edit it write it for grammarly run it through Surfer optimize it for Surfer then I need to publish it then I need to index it like that\u0026#39;s 10 steps already right just for writing articles it\u0026#39;s not like oh I write articles and I build links you know you need to be as granular as possible and then even in each one of those tasks is even more like you can further break it down right like doing you know not doing CID research that\u0026#39;s cuz you shouldn\u0026#39;t be Outsourcing that but things like um doing um doing the article research right and breaking that down okay first I go to Google then I look at the first top 10 then I do this and I do this breaking it all down right so that\u0026#39;s the first thing you want to do and you can spend hours like I spent hours just sitting down writing about everything that I can think about graning breaking it down what I do then you want a group rated task right and I\u0026#39;m going to give you an example here of like my Outreach process so for me Outreach process is a few steps the first two steps is first list building then the second is emao Outreach right so the first thing list building find a list of competitive sites that Reg regularly do Outreach two reverse engineer these sites three check to ensure this four identify main backup decision makers and this is actually quite high level like I\u0026#39;ve got like processes and systems for like each one of these steps like find a list of competitor sies that regularly do Outreach I\u0026#39;ve got a process for that two reverse engineer I\u0026#39;ve got a process for that like i\u0026#39; you know this is like the high level part of things right then B Outreach right one clean list double check on LinkedIn do this do this do this right and that goes on like that\u0026#39;s a huge document on Outreach process you want a group rated task right so like here you can see I\u0026#39;ve highlighted one in yellow one in purple right so the yellow is like okay this is where one person can do these tasks and bulk do it right this is a related task email average different person it\u0026#39;s a different set of skills different person this is going to be in purple and I highlight who does that and things like that so this is kind of there so obviously you identify the roles right this kind of ties into highlighting these um and grouping these tasks and this will be subjective right so you\u0026#39;re going to have some roles and this is not exhaustive list this is just basically what I\u0026#39;ve observed over time the roles that I\u0026#39;ve had the roles that my clients have so first you\u0026#39;re going to have a a WordPress developer or like a virtual assistant um someone who kind of does a bit of everything when it comes to Wordpress side even admin whatever you want them to be this can be two separate roles to be honest um list Builder right so my in my case my list Builder is also my VA and word press developer I was able to find someone who was interested in all three things so um that was likely for me but you can break that out into like you know uh two people Outreach link building Specialists the reason why I don\u0026#39;t group my list Builder as also my Outreach link building specialist is I find that I can pay someone a really low amount to build a list for me and then for someone to be a really good Outreach and Link building specialist to send emails they just require a higher skill level and I generally have to pay more money for them and the thing is if I if they spend 5 hours and I\u0026#39;m paying them a lot more just do list building I\u0026#39;d rather spend I I\u0026#39;d rather them like focus on high leverage things things they\u0026#39;re good at such as the email writing and then managing the guest post rather than doing something a list Builder where I can pay somebody $50 to do you know so that\u0026#39;s why I broken out personally but you can like combine that and make it easy for you and have one person doing all of that right like it really just depends again these aren\u0026#39;t set roles these are like the different like roles but then you can group roles and combine roles and it can be different people all the same people right so there\u0026#39;s that um writer obviously editor so I think it got to a point where I was um yeah I just had so many articles where I just didn\u0026#39;t want to be the the one giving them feedback on really basic things so I have an editor who\u0026#39;s my most senior writer she goes and does all those first round edits so I only get like the the best draft so I basically reveal where I if I have to make changes there\u0026#39;s maybe one or two changes or none at all where it just gets to a point where you know I\u0026#39;m not the bottleneck for publishing things so yeah so here I just some of the roles that you know can be in your day-to-day and obviously having somebody and this is actually one I kind of forgot but obviously this goes along with a VA someone who can publish your Artic publish your articles and things like that which to be honest I group that as a VA WordPress developer blog post publisher I see I see that all as like one person one role so to speak so um again this is subjective here\u0026#39;s just like a little Baseline for you getting systems in place right this means the it means the standard operating Pro procedures it is training guides it is step by steps it is exactly how to do something right this is really important again you can\u0026#39;t expect people to do things the way you want it to or do things well if you don\u0026#39;t teach them even a player writers I have hired a player writers and even I had to give them training on how to write because the thing is and I don\u0026#39;t know if people have worked with different clients and even for me like I consider myself an a player uh play WR writer where every client has very specific needs they want things things written in a certain way conducted in a certain way tone in a certain way where you have to adjust to that and it takes a bit of feedback back and forth even for a players you know what I mean so this is not a thing where oh like if I hire a player I don\u0026#39;t have to worry about anything it\u0026#39;s if I hire a player I still need to give them the exact Direction and strategy of where I want them to go you still need to give that process so this applies whether you hiring an a player or a potential a player or any hire for that matter so do that and then getting systems in place also well actually addition to that is measurability accountability and visibility right so one of the the biggest things about when you are removing yourself from the day-to-day is you need something that you can like you need to set up everybody in a in a system where things are measurable you can keep people accountable and there\u0026#39;s visibility on what people are doing right and this can be a spreadsheet notion of where it\u0026#39;s like okay well here are all like you know and you can do this however you want where it\u0026#39;s basically here are all the Articles here who they assigned to here\u0026#39;s the status of it here\u0026#39;s a due date and you can basically see like okay like how many articles is this person doing a single month how much am I paying them for a single month okay you said you wanted to write 10 articles this month why didn\u0026#39;t you get there let\u0026#39;s hold each other accountable what\u0026#39;s going on how can I help you visibility you can just see everybody who\u0026#39;s doing what what\u0026#39;s doing what okay cool seems like all the Riders are nearly finishing I need to get more I need to do more keyword research to give them more like keywords right and you know you can do again something as simple as a spreadsheet I use notion personally some people use a saer depends on how you want to manage your team but you do need to get off the slack or the emails um you know and make it easier for yourself and keep all the communication or at least the visibility of of the task all in one place that\u0026#39;s going to save you a lot of time so and I and this is a Learning lesson for me because I used to just track things by like I had people on upw work I was messaging people on upwork I was messaging people on email some people I was like on slack with and it was just like everywhere like it was like just so much and I was like okay I\u0026#39;m going to put everybody on slack and I\u0026#39;m going to put everybody in notion and this is how we do things and this is the way we\u0026#39;re going to like you know do our task look at things you know assign tasks and things like that so you need to figure out what that system looks like uh and best what best works for your team right I know that um like Colin and and Adam and all of them they still do everything that\u0026#39;s spread true and I like look at I\u0026#39;m like it drives me crazy I\u0026#39;m like how do you manage this right I need something a bit more a bit more fancy with a bit more bells and whistles that\u0026#39;s why use notion and it\u0026#39;s free um that\u0026#39;s why I like it some people like a sign up right that\u0026#39;s more paid I think um I don\u0026#39;t know if that\u0026#39;s a free plan um but there\u0026#39;s a lot of these kind of like task management tools that you can be using so that brings this video to a wrap hopefully that gives you a better understanding of basically how to hire lean and what you\u0026#39;re looking for when you are in this yeah in this in this situation where you can\u0026#39;t afford to Shell out $200 for an article but you can shell out 50 to 75 to $100 for an article and you\u0026#39;ve got the time to give people the training the feedback that they need to Fright right and I will say look at this as an investment right invest I have a mixed philosophy I do believe in a concept of invest in processes and systems so that if that person leaves you\u0026#39;re still set like you can still hire somebody and things will be fine right but I also believe in hiring and investing in people you know um I\u0026#39;m a very people orientated person I like investing into my team and but the most important thing is I make sure that they they\u0026#39;re the right team member I\u0026#39;m not looking for somebody who is here to stay for like I don\u0026#39;t know 2 weeks and then leave right I\u0026#39;m looking for people to stay for the long run and work with me for the long run that I can help them and they can help me grow in the long run so it is all bit this is all an investment some of you might look at this and be like I thought hiring was meant to make my life easier why is my life harder I have to give so much feedback I need to do all of this I need to do the process and systems but you have to think of it as you invest this time and energy once up front and that just pays off over time and I actually spent like a year putting this in place I spent the better part part of the the first 3 to six months doing all of this writing that those training guides firing those people like f sorry firing fighting these people it took me six months like I I like worked on it for 6 months it was something where I just that was where the focus of my energy is in but now like you know 8 months later like I don\u0026#39;t even like it\u0026#39;s so such a hands of process for me I only touch it like touch the the task the management where I assign people keywords then it gets written optimized edited all of that stuff and it just goes to me to do a final review then I change the status to publish and someone publishes like I don\u0026#39;t need to do anything else when it comes to writing process and that is really fantastic like really really fantastic for me right but it took a long time to get there but there was a lot of upfront effort and that\u0026#39;s something you have to kind of wait at where again this is about building a business and if you invest in that process and system out front you\u0026#39;re going to it\u0026#39;s going to make your life easier in the future not now it cuz it can definitely be hard to to build out these processes and systems but that\u0026#39;s really the job of a a business owner found more and more um as time went on and as I took on more clients and managed more teams so yeah with that being said I hope uh this video has helped made sense and uh yeah with that being said I yeah but pretty much like hope hope hope hope this was helpful